Architecting High-Impact, Continuous and
Blended Learning Experiences


                                    Effective learning
                                    for today's world




                                           Martyn Lewis
                                           Principal 3gS


                                                                         1
                                                           © 2012 3g Selling
Effective learning for today's world

• Today’s world

• A plethora of choice

• Our role as architects

• The evolution of learning

• A roadmap for success

• Case study from Merck

• The new benchmarks




                                                     2
                                       © 2012 3g Selling
Today’s world


Technology has massively   • 294 billion e-mails per day
                           • 1.9 billion users
changed the way in which
                           • 5.1 billion texts per day
we live, work and play     • 286 million texters

                           • 340 million tweets per day
                           • 140m tweeters

                           • 1.6 million visits per day to
                             LinkedIn
                           • 150 million users of
                             LinkedIn

                           • First class mail: 28%
                             decline in 10 years


                                                                         3
                                                           © 2012 3g Selling
How do we work?


 From batch to multi-threading

 From individual to networked


 From physical to virtual


 From local to global


 From tethered to mobile




                                                4
                                  © 2012 3g Selling
How do we work?


 From batch to multi-threading
                                    Matching the
 From individual to networked
                                   way we learn to
                                  the way we work
 From physical to virtual


 From local to global


 From tied to mobile




                                                               5
                                                 © 2012 3g Selling
A plethora of choice

    Gamification              Mobile learning
                                  Web based training
        eLearning
                                       Social learning
           Self-paced
                                          Simulation-based training
              Micro-learning
                                              Exploratory learning
                    Blended learning
                                                Just in time learning
                      Live virtual training
                                                  Experiential learning
                         Instructor-led
                                                   Cohort learning
                             Asynchronous
                                                      Synchronous

                                                                                      6
                                                                        © 2012 3g Selling
Learning



           Why do we learn?


           How do we learn?


           Where do we go to learn?




                                              7
                                © 2012 3g Selling
Why do we learn?




                                 8
                   © 2012 3g Selling
How do we learn?




                                 9
                   © 2012 3g Selling
Where do we go to learn?




                                       10
                           © 2012 3g Selling
Learning



           Why do we learn?


           How do we learn?


           Where do we go to learn?


               …it depends.



                                            11
                                © 2012 3g Selling
One size does not
fit all




                                12
                    © 2012 3g Selling
Our role as architects




The need to architect
effective learning experiences

                                             13
                                 © 2012 3g Selling
Integrated Learning

              From              To
 Vehicle:     Physical classroom Blended mix
 Delivery:    Scheduled Event   Continuous
 Location:    Physical          Virtual
 Focus:       Satisfaction of   Application of learning
              learner           & business impact
 Community:   Exclusive         Inclusive
 Centric:     Trainer           Learner
 Style:       Discrete          Integrated




                                                                      14
                                                          © 2012 3g Selling
A roadmap for architecting integrated learning


     Assess and    Change
                                 Design
       Define      Analysis

         Why?



        What?



         Who?




                                                             15
                                                 © 2012 3g Selling
The Continuous Learning System Model




                                                   16
                                       © 2012 3g Selling
A roadmap for architecting integrated learning


    Assess and     Change
                                 Design
      Define       Analysis

                    Motivation



                     Support



                    Feedback




                                                             17
                                                 © 2012 3g Selling
A roadmap for architecting integrated learning


     Assess and    Change
                                 Design
       Define      Analysis

                                   How?



                                  When?



                                  Where?




                                                             18
                                                 © 2012 3g Selling
Think modular chunks




                                   19
                       © 2012 3g Selling
6 considerations when assembling the pieces



                               1. Phase

                               2. Mode

                               3. Approach

                               4. Method

                               5. Cadence

                               6. Vehicle



                                                          20
                                              © 2012 3g Selling
1. Phase


  Launch        Awareness   Competency          Mastery




       Assessment               Application




                                Reinforcement



• Not all may apply

• Can overlap



                                                                      21
                                                          © 2012 3g Selling
2. Mode
              Informational                        Transformational


              Informational                      Transformational
Knowledge     Know what they need to know        Lack clarity or do not know
Motivation    Self-motivated                     Not immediately motivated
Application   Know what to do and have the       Unclear or lack the ability to
              ability and capability to do it    apply
Reward        Gain reward                        Perceive little benefit
Environment   Supportive                         Challenging

Access        Have access to required            Lack easy access to
              resources/tools                    resources/tools
Barriers      Face few barriers in application   May face barriers in
                                                 application



                                                                                        22
                                                                            © 2012 3g Selling
3. Approach
                                            Informational     Transformational
              Group-paced    Social




Facilitated                               Time-bounded




  Timeless                                Exploratory



                                               Exploratory    Facilitated
                Individual   Self-paced
                                                Self-paced   Group-paced
                                                Individual       Social
                                                 Timeless    Time-bounded

                                                                                        23
                                                                            © 2012 3g Selling
4. Method (How)

Learning Method
1. Instruction                  10. Simulation
2. Self-study                   11. Experiential
3. Research                     12. Observation
4. Facilitated discussion       13. Role-play
5. Non-facilitated discussion   14. Gamification
6. Collaboration                15. Micro-learning
7. Question/Answer              16. Coach
8. Application                  17. Assessment
9. Case study




                                                                 24
                                                     © 2012 3g Selling
5. Cadence (When)

Learning Cadence
SYNCHRONOUS LIVE
1. Scheduled time
ASYNCHRONOUS
2. At any time (Unbounded)
3. At any time (Bounded)
4. Just-in-time
5. At the time




                                         25
                             © 2012 3g Selling
6. Vehicle (Where)

Learning Vehicle
1. Physical classroom
2. Physical seminar
3. Live virtual classroom
4. Webinar                    One size does not fit all
5. Webcast
6. Asynchronous via the web
7. Asynchronous, offline
8. “Less the mobile” device
9. Mobile device
10. Workplace
11. Print media



                                                                      26
                                                          © 2012 3g Selling
A roadmap for architecting integrated learning


     Assess and    Change
                                 Design
       Define      Analysis

        Why?        Motivation     How?



        What?        Support      When?



        Who?        Feedback      Where?




                                                             27
                                                 © 2012 3g Selling
A model for integrated learning

               Transform
Live/                            Direction and collaboration                          Build
virtual         Live interaction: learners to learners, learners to facilitators   Collaborate
                                                                                    Facilitate

Application
                                  Application and coaching                           Reflect
                  Interaction: learners to learners, learners to facilitators        Coach
                                                                                      Apply
Asynchronous           Interaction with, and contribution to, content                Review
collaboration                 Interaction: learners to learners                      Share
                                                                                    Provide
Asynchronous                      Interaction with content                            Refer
learning
resources                 Reinforcement and extension of learning                      Tell


                                                      Inform
                                                                                                        28
                                                                                            © 2012 3g Selling
Case Study




Kelly DeTommaso                         Elissa Sternbergh Hoehn
Leader, Customer Engagement & Selling   Executive Professional
Skills Curriculum                       Development Trainer
Global Commercial Learning              Global Commercial Learning




                                                                                 29
                                                                     © 2012 3g Selling
Advanced Customer Engagement

                                Live Virtual                  Live Classroom
                                                                                                            Live Virtual
                                Manager’s                    Define Sales Skill
Live                                                                                                       Manager-Led
                               Collaboration          Solve for Assessed Challenges
                                                                                                           Mini-Meeting
                               with Trainer                       Practice

                                           Manager & Rep                                 Manager Coaching using Coaching Guide and
                                            Assessment,                                            Conversation Starters
Coaching and
                                            Coaching &
Collaboration                               Goal-Setting                              Mentor-Led Activities /      Manager-Led Sessions
                                             Discussion                                  Observations              Discuss Team Progress

                                                           Rep Workbook and Skills Application
Application
                                                                        Manager Workbook

                                     Knowledge                                              Post
Asynchronous      Branching
                                    Based Training                                      Classroom
Learning          Simulation
                                      eLearning                                        Reinforcement
                  eLearning
Resources                           Backgrounder                                         Job Aids


                Video & Written                                                                  Formal Post Classroom
                                                      Manager
Communication   Communications        Rep Self                                  Level 1              Assessment of           Level 3
                                                     Assessment
& Assessment       to Sales          Assessment                               Assessment            Customer Impact        Assessment
                                                       Of Rep
                  Leadership                                                                       (3,6,9, 12 months)




                                                                                                                                                30
                                                                                                                                    © 2012 3g Selling
                                                                                Manager
The new benchmarks


Moving beyond the walls of the physical classroom




                                                                31
                                                    © 2012 3g Selling
New benchmarks

                Transform
Live/
virtual                       Broadcast media


Application                 Performance coaching

Asynchronous
collaboration                 Social networking
Asynchronous
learning
resources                      Crowd-sourcing


                                        Inform
                                                               32
                                                   © 2012 3g Selling
Live virtual

                Transform
Live/
virtual                       Broadcast media


Application                 Performance coaching

Asynchronous
collaboration                 Social networking

Asynchronous
learning
resources                      Crowd-sourcing


                                        Inform
                                                               33
                                                   © 2012 3g Selling
Application

                Transform
Live/
virtual                        Broadcast media


Application                 Performance coaching

Asynchronous
collaboration                 Social networking

Asynchronous
learning
resources                      Crowd-sourcing


                                        Inform
                                                               34
                                                   © 2012 3g Selling
Asynchronous collaboration

                Transform
Live/
virtual                       Broadcast media


Application                 Performance coaching

Asynchronous
collaboration                Social networking
Asynchronous
learning
resources                      Crowd-sourcing


                                       Inform
                                                               35
                                                   © 2012 3g Selling
Asynchronous resources

                Transform
Live/
virtual                       Broadcast media


Application                 Performance coaching

Asynchronous
collaboration                 Social networking

Asynchronous
learning
resources                     Crowd-sourcing


                                        Inform
                                                               36
                                                   © 2012 3g Selling
Summary: Architecting training for today’s world


 The challenge                                   The opportunity
 • Breaking the physical                         • Faster
   classroom “habit”                             • Better
 • Learner engagement                            • Cheaper
 • Doing it right

We live in a high-speed, multi-streaming, global, connected, social, and networked world.

Why should our training be any other way?




                                                                                                 37
                                                                                     © 2012 3g Selling
Resources
             3GS online community
                • www.3gSelling.com includes links to
                    • Our blog
                    • Twitter
                    • LinkedIn


             Copy of this presentation at: www.3gselling.com
Rethinking   under Resources: On Demand Webcasts
Learning
              Sign up for notification of publication of the
             “Rethinking Learning Book” at: www.3gselling.com
             under Resources: Publications

                          Or contact me directly at
                          martyn.lewis@3gSelling.com



                                                                           38
                                                               © 2012 3g Selling

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Rethinking live virtual training

  • 1. Architecting High-Impact, Continuous and Blended Learning Experiences Effective learning for today's world Martyn Lewis Principal 3gS 1 © 2012 3g Selling
  • 2. Effective learning for today's world • Today’s world • A plethora of choice • Our role as architects • The evolution of learning • A roadmap for success • Case study from Merck • The new benchmarks 2 © 2012 3g Selling
  • 3. Today’s world Technology has massively • 294 billion e-mails per day • 1.9 billion users changed the way in which • 5.1 billion texts per day we live, work and play • 286 million texters • 340 million tweets per day • 140m tweeters • 1.6 million visits per day to LinkedIn • 150 million users of LinkedIn • First class mail: 28% decline in 10 years 3 © 2012 3g Selling
  • 4. How do we work?  From batch to multi-threading  From individual to networked  From physical to virtual  From local to global  From tethered to mobile 4 © 2012 3g Selling
  • 5. How do we work?  From batch to multi-threading Matching the  From individual to networked way we learn to the way we work  From physical to virtual  From local to global  From tied to mobile 5 © 2012 3g Selling
  • 6. A plethora of choice Gamification Mobile learning Web based training eLearning Social learning Self-paced Simulation-based training Micro-learning Exploratory learning Blended learning Just in time learning Live virtual training Experiential learning Instructor-led Cohort learning Asynchronous Synchronous 6 © 2012 3g Selling
  • 7. Learning Why do we learn? How do we learn? Where do we go to learn? 7 © 2012 3g Selling
  • 8. Why do we learn? 8 © 2012 3g Selling
  • 9. How do we learn? 9 © 2012 3g Selling
  • 10. Where do we go to learn? 10 © 2012 3g Selling
  • 11. Learning Why do we learn? How do we learn? Where do we go to learn? …it depends. 11 © 2012 3g Selling
  • 12. One size does not fit all 12 © 2012 3g Selling
  • 13. Our role as architects The need to architect effective learning experiences 13 © 2012 3g Selling
  • 14. Integrated Learning From To Vehicle: Physical classroom Blended mix Delivery: Scheduled Event Continuous Location: Physical Virtual Focus: Satisfaction of Application of learning learner & business impact Community: Exclusive Inclusive Centric: Trainer Learner Style: Discrete Integrated 14 © 2012 3g Selling
  • 15. A roadmap for architecting integrated learning Assess and Change Design Define Analysis Why? What? Who? 15 © 2012 3g Selling
  • 16. The Continuous Learning System Model 16 © 2012 3g Selling
  • 17. A roadmap for architecting integrated learning Assess and Change Design Define Analysis Motivation Support Feedback 17 © 2012 3g Selling
  • 18. A roadmap for architecting integrated learning Assess and Change Design Define Analysis How? When? Where? 18 © 2012 3g Selling
  • 19. Think modular chunks 19 © 2012 3g Selling
  • 20. 6 considerations when assembling the pieces 1. Phase 2. Mode 3. Approach 4. Method 5. Cadence 6. Vehicle 20 © 2012 3g Selling
  • 21. 1. Phase Launch Awareness Competency Mastery Assessment Application Reinforcement • Not all may apply • Can overlap 21 © 2012 3g Selling
  • 22. 2. Mode Informational Transformational Informational Transformational Knowledge Know what they need to know Lack clarity or do not know Motivation Self-motivated Not immediately motivated Application Know what to do and have the Unclear or lack the ability to ability and capability to do it apply Reward Gain reward Perceive little benefit Environment Supportive Challenging Access Have access to required Lack easy access to resources/tools resources/tools Barriers Face few barriers in application May face barriers in application 22 © 2012 3g Selling
  • 23. 3. Approach Informational Transformational Group-paced Social Facilitated Time-bounded Timeless Exploratory Exploratory Facilitated Individual Self-paced Self-paced Group-paced Individual Social Timeless Time-bounded 23 © 2012 3g Selling
  • 24. 4. Method (How) Learning Method 1. Instruction 10. Simulation 2. Self-study 11. Experiential 3. Research 12. Observation 4. Facilitated discussion 13. Role-play 5. Non-facilitated discussion 14. Gamification 6. Collaboration 15. Micro-learning 7. Question/Answer 16. Coach 8. Application 17. Assessment 9. Case study 24 © 2012 3g Selling
  • 25. 5. Cadence (When) Learning Cadence SYNCHRONOUS LIVE 1. Scheduled time ASYNCHRONOUS 2. At any time (Unbounded) 3. At any time (Bounded) 4. Just-in-time 5. At the time 25 © 2012 3g Selling
  • 26. 6. Vehicle (Where) Learning Vehicle 1. Physical classroom 2. Physical seminar 3. Live virtual classroom 4. Webinar One size does not fit all 5. Webcast 6. Asynchronous via the web 7. Asynchronous, offline 8. “Less the mobile” device 9. Mobile device 10. Workplace 11. Print media 26 © 2012 3g Selling
  • 27. A roadmap for architecting integrated learning Assess and Change Design Define Analysis Why? Motivation How? What? Support When? Who? Feedback Where? 27 © 2012 3g Selling
  • 28. A model for integrated learning Transform Live/ Direction and collaboration Build virtual Live interaction: learners to learners, learners to facilitators Collaborate Facilitate Application Application and coaching Reflect Interaction: learners to learners, learners to facilitators Coach Apply Asynchronous Interaction with, and contribution to, content Review collaboration Interaction: learners to learners Share Provide Asynchronous Interaction with content Refer learning resources Reinforcement and extension of learning Tell Inform 28 © 2012 3g Selling
  • 29. Case Study Kelly DeTommaso Elissa Sternbergh Hoehn Leader, Customer Engagement & Selling Executive Professional Skills Curriculum Development Trainer Global Commercial Learning Global Commercial Learning 29 © 2012 3g Selling
  • 30. Advanced Customer Engagement Live Virtual Live Classroom Live Virtual Manager’s Define Sales Skill Live Manager-Led Collaboration Solve for Assessed Challenges Mini-Meeting with Trainer Practice Manager & Rep Manager Coaching using Coaching Guide and Assessment, Conversation Starters Coaching and Coaching & Collaboration Goal-Setting Mentor-Led Activities / Manager-Led Sessions Discussion Observations Discuss Team Progress Rep Workbook and Skills Application Application Manager Workbook Knowledge Post Asynchronous Branching Based Training Classroom Learning Simulation eLearning Reinforcement eLearning Resources Backgrounder Job Aids Video & Written Formal Post Classroom Manager Communication Communications Rep Self Level 1 Assessment of Level 3 Assessment & Assessment to Sales Assessment Assessment Customer Impact Assessment Of Rep Leadership (3,6,9, 12 months) 30 © 2012 3g Selling Manager
  • 31. The new benchmarks Moving beyond the walls of the physical classroom 31 © 2012 3g Selling
  • 32. New benchmarks Transform Live/ virtual Broadcast media Application Performance coaching Asynchronous collaboration Social networking Asynchronous learning resources Crowd-sourcing Inform 32 © 2012 3g Selling
  • 33. Live virtual Transform Live/ virtual Broadcast media Application Performance coaching Asynchronous collaboration Social networking Asynchronous learning resources Crowd-sourcing Inform 33 © 2012 3g Selling
  • 34. Application Transform Live/ virtual Broadcast media Application Performance coaching Asynchronous collaboration Social networking Asynchronous learning resources Crowd-sourcing Inform 34 © 2012 3g Selling
  • 35. Asynchronous collaboration Transform Live/ virtual Broadcast media Application Performance coaching Asynchronous collaboration Social networking Asynchronous learning resources Crowd-sourcing Inform 35 © 2012 3g Selling
  • 36. Asynchronous resources Transform Live/ virtual Broadcast media Application Performance coaching Asynchronous collaboration Social networking Asynchronous learning resources Crowd-sourcing Inform 36 © 2012 3g Selling
  • 37. Summary: Architecting training for today’s world The challenge The opportunity • Breaking the physical • Faster classroom “habit” • Better • Learner engagement • Cheaper • Doing it right We live in a high-speed, multi-streaming, global, connected, social, and networked world. Why should our training be any other way? 37 © 2012 3g Selling
  • 38. Resources 3GS online community • www.3gSelling.com includes links to • Our blog • Twitter • LinkedIn Copy of this presentation at: www.3gselling.com Rethinking under Resources: On Demand Webcasts Learning Sign up for notification of publication of the “Rethinking Learning Book” at: www.3gselling.com under Resources: Publications Or contact me directly at martyn.lewis@3gSelling.com 38 © 2012 3g Selling