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Internet Time Alliance View of Change
Who we are
               Phase change
               Dirty words
               Examples
               Informal Learning
               Resources online

jaycross.com
Jay Cross
                                     Jane Hart
                                   Jon Husband
                                   Harold Jarche
“Six heads are better than one”   Charles Jennings
                                   Clark Quinn
Internet Time Alliance View of Change
Internet Time Alliance View of Change
Internet Time Alliance View of Change
7
Paintings of Charles Sheeler
8
Mechanical   Complex
Me.   Us.
Faster, faster, faster




                         Now
       1970
Faster, faster, faster




                         Now
       1970
Mechanical,     Networked,
Taylorism,       Complex,
   Push,           Pull,
Predictable   Surprises ahead




WORKPLACE     WORKPLACE


1950-2010          2010+
Leaping the Chasm
Dirty Words
1. Learning
2. Learner
3. Social
               George Carlin
4. Informal
5. KM
6. Training       Story published
7. eLearning          in CLO
8. ROI
9. Web 3.0
10.Formalize
Don’t call it eLearning




   2002


                          Buy at jaycross.com
Don’t call it informal learning




   2002        2006


                            Buy at jaycross.com
Don’t call it learning




   2002         2006       2010


                         Buy at jaycross.com
Call it working smarter
            Twitter-like information sharing saves wind
            turbine company $3 to $5 million annually


            Free wiki becomes the go-to source of
            corporate information for 20,000 workers,
            eliminating $20+ million a year in duplicate
            effort. 100,000,000 page-hits/year.


            Self-service FAQ cuts length of customer calls
            by 10%, improving service while shaving $3
            million off payroll for temporary workers.


            In-house subscriptions to research findings
            saves 4,000 systems engineers two hours/
            week, freeing up 8,000 billable hours,
            expanding capacity by more than $25 million/
            year.
Call it collaboration
                A major consumer goods company
                has outsourced 50% of its R&D to
                customers, saving on staff and
                increasing innovation.


                3,000 communities of practice
                imbedded in a major manufacturing
                company have generated more than
                $75 million in savings.


                2,000 employees have provided more
                than 20,000 answers to customer
                queries using Twitter.


                7,000 workers at a major insurance
                company are sharing information in
                near-real time via Twitter.
Learning Spectrum




Formal              Informal
Doing
  Learning Spectrum




Formal/Push           Informal /Pull
Common characteristics
       Formal          Informal
  Control           Top-down              Laissez-faire
  Delivery             Push                    Pull
  Duration      Hours, days, weeks          Minutes
  Where?         Apart from work        Imbedded in work
   Author      Instructional designer       Individual
  Time to
                  Months, weeks             Minutes
  develop
   When?            In advance           At time of need
 To do what?          Know                  Become
Internet Time Alliance View of Change
Novice’s Learning Mix



         Informal




         Formal
High-performer’s Learning Mix




         Informal




          Formal
Learning over time
Internet Time Alliance View of Change
Business Ecosystem: 21st Century


              Customers                               Partners

                                               Professional
  Prospects      Temps                         communities

                                                                 Suppliers
              Practitioners    Employees    Novices
Channels
               Specialists                  Ad hoc teams
                                                                  Community
           Advisors           Contractors
                                                             The industry

                                             Government
     Media         Outsource providers
Chief Learning Officer Responsibilities

   Our CLO is involved in                       Our CLO is involved in making
   making decisions about                       decisions about learning for
   customer learning.                           partners and supply chain.
                              Yes                                      Yes




No                                              No




 2009 Internet Time - CLO Magazine Survey of CLOs   n=195
Doing
Learning
Natural
Social
Spontaneous   Conversation
Informal
Unbounded
Adaptive
Fun
Spectrum of activities

 Formal                                             Informal
 Instructor-led class   Mentoring              Hallway conversation
 Workshop               Lunch ‘n learn         Profiles/locator
 Video ILT              Conferences            Social networking
 Schooling              Simulations            Trial & error
 Curriculum             Interactive webinars   Search
                        Performance support    Observation
                        YouTube                Asking questions
                        Podcasts               Job shadowing/rotation
                        Books                  Collaboration
                        Storytelling           Community
                                               Study group
                                               Web jam
                                               Feeds
                                               Wikis, blogs, tweets
                                               Social bookmarking
                                               Unconferences
Workscape
Classroom          Workscape
apart from work    embedded in work
  training, push     learning, pull
    programs            platform
    piecemeal            holistic
      events           processes
      static              fluid
   know things       work smarter
Formal Only




  Compliance
   workshop
Problems with using only formal




   Compliance
    workshop
Bookends



  Informal   Formal   Informal
Learning as process
     Beginning                   Middle                   End


                            Compliance Workshop



                                                  Alumni = support network




  Team meets in
  advance, get to know
  one another, and
  discuss their goals for
  the workshop
                                                     Brief recall session

                                      Wiki Q&A
                                                         Updates
jaycross.com
Google Internet Time Alliance Blog
Google informl (no “a”)
Internet Time Alliance View of Change

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Internet Time Alliance View of Change

  • 2. Who we are Phase change Dirty words Examples Informal Learning Resources online jaycross.com
  • 3. Jay Cross Jane Hart Jon Husband Harold Jarche “Six heads are better than one” Charles Jennings Clark Quinn
  • 8. 8
  • 9. Mechanical Complex
  • 10. Me. Us.
  • 13. Mechanical, Networked, Taylorism, Complex, Push, Pull, Predictable Surprises ahead WORKPLACE WORKPLACE 1950-2010 2010+
  • 15. Dirty Words 1. Learning 2. Learner 3. Social George Carlin 4. Informal 5. KM 6. Training Story published 7. eLearning in CLO 8. ROI 9. Web 3.0 10.Formalize
  • 16. Don’t call it eLearning 2002 Buy at jaycross.com
  • 17. Don’t call it informal learning 2002 2006 Buy at jaycross.com
  • 18. Don’t call it learning 2002 2006 2010 Buy at jaycross.com
  • 19. Call it working smarter Twitter-like information sharing saves wind turbine company $3 to $5 million annually Free wiki becomes the go-to source of corporate information for 20,000 workers, eliminating $20+ million a year in duplicate effort. 100,000,000 page-hits/year. Self-service FAQ cuts length of customer calls by 10%, improving service while shaving $3 million off payroll for temporary workers. In-house subscriptions to research findings saves 4,000 systems engineers two hours/ week, freeing up 8,000 billable hours, expanding capacity by more than $25 million/ year.
  • 20. Call it collaboration A major consumer goods company has outsourced 50% of its R&D to customers, saving on staff and increasing innovation. 3,000 communities of practice imbedded in a major manufacturing company have generated more than $75 million in savings. 2,000 employees have provided more than 20,000 answers to customer queries using Twitter. 7,000 workers at a major insurance company are sharing information in near-real time via Twitter.
  • 22. Doing Learning Spectrum Formal/Push Informal /Pull
  • 23. Common characteristics Formal Informal Control Top-down Laissez-faire Delivery Push Pull Duration Hours, days, weeks Minutes Where? Apart from work Imbedded in work Author Instructional designer Individual Time to Months, weeks Minutes develop When? In advance At time of need To do what? Know Become
  • 25. Novice’s Learning Mix Informal Formal
  • 29. Business Ecosystem: 21st Century Customers Partners Professional Prospects Temps communities Suppliers Practitioners Employees Novices Channels Specialists Ad hoc teams Community Advisors Contractors The industry Government Media Outsource providers
  • 30. Chief Learning Officer Responsibilities Our CLO is involved in Our CLO is involved in making making decisions about decisions about learning for customer learning. partners and supply chain. Yes Yes No No 2009 Internet Time - CLO Magazine Survey of CLOs n=195
  • 31. Doing Learning Natural Social Spontaneous Conversation Informal Unbounded Adaptive Fun
  • 32. Spectrum of activities Formal Informal Instructor-led class Mentoring Hallway conversation Workshop Lunch ‘n learn Profiles/locator Video ILT Conferences Social networking Schooling Simulations Trial & error Curriculum Interactive webinars Search Performance support Observation YouTube Asking questions Podcasts Job shadowing/rotation Books Collaboration Storytelling Community Study group Web jam Feeds Wikis, blogs, tweets Social bookmarking Unconferences
  • 34. Classroom Workscape apart from work embedded in work training, push learning, pull programs platform piecemeal holistic events processes static fluid know things work smarter
  • 35. Formal Only Compliance workshop
  • 36. Problems with using only formal Compliance workshop
  • 37. Bookends Informal Formal Informal
  • 38. Learning as process Beginning Middle End Compliance Workshop Alumni = support network Team meets in advance, get to know one another, and discuss their goals for the workshop Brief recall session Wiki Q&A Updates
  • 40. Google Internet Time Alliance Blog
  • 41. Google informl (no “a”)

Editor's Notes

  • #2: breathe. This version of the talk was saved in iWorks Keynote. Presented to Cisco on August 24, 2010. WebEx recording is at http://bit.ly/cPjF1g
  • #3: Agenda
  • #4: Internet Time Alliance helps businesses work smarter. We make things happen better and faster by strengthening the bond between workers and their firm’s strategic direction. We are six can-do practitioners with more than a century of experience managing projects, designing interventions, improving service, increasing sales, and boosting profits. We’ve probably seen, explored, and used any approach to organizational and individual development you’ve ever been exposed to. We are web-savvy. We know what works and what doesn’t. Google Internet Time Alliance for more
  • #5: Where Jay is coming from.
  • #6: Most important meme of the day is Change
  • #7: phase change, not downturn
  • #8: Plants where people work used to look like this
  • #9: Now we work amid networks. As in nature, everything is connected to everything else.
  • #10: The predictable “clockwork universe” is no more. We inhabit a complex world of perpetual surprise.
  • #11: Loners are powerless. We learn with one another. Teams work; no hermits allowed.
  • #12: Once had plenty of time, new computer model every six or seven years Web 2 & learning: ever faster 20,000 years
  • #13: Change in the nature of work results
  • #14: I used to advise people to take the leap into the new way of work right away. Now I suggest they sell their stakeholders on the idea first.
  • #15: A a verbatim transcript of "Filthy Words" (the George Carlin monologue at issue in the Supreme Court case of FCC v. Pacifica Foundation) prepared by the Federal Communications Commission: http://bit.ly/bwDpub
  • #16: Because eLearning’s reputation was tarnished by idiots who thought computers alone could teach...
  • #17: Because executives misinterpret “informal” to mean haphazard, loosey-goosey, inefficient...
  • #18: Because when an executive hears the word learning, the first thing that comes to mind is school, and we know that didn’t work very well.
  • #19: ...and use examples instead of labels.
  • #21: All learning is both formal and informal.
  • #22: Doing = more important than learning. Pull>push
  • #23: Typical differences
  • #24: Most purloined graphic in learning. (It started here.) 80% of the way we learn our work is informal; corporations invest primarily in formal.
  • #28: ...practitioners bring in the money but the training function largely ignores them.
  • #29: Everyone in your business ecosystem needs opportunities to learn
  • #31: What to encourage
  • #33: Workscape = work environment where learning takes place.
  • #34: No more classes, no more books. Rather, learning in the course of doing. Experientia docet.
  • #36: What’s learned vanishes rapidly.
  • #37: Supplementing the formal components with informal reinforcement gets you a lot bigger bang for your buck.
  • #38: What to do if you want people to comply, rather than just pass tests.
  • #39: For more information