Interest Based Volunteering: Student & Alumni Networks
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This document discusses strategies for interest-based volunteering by building on student and alumni networks. It identifies current volunteer bases among seasoned alumni, recent graduates, and current students. It then provides recommendations on identifying, attracting, retaining, and creating networks of volunteers by segmenting communications, providing meaningful engagement opportunities, and fostering partnerships and mentorship. The goal is to recruit and maintain volunteers through a continuous pipeline by keeping them interested and involved.
Interest Based Volunteering: Student & Alumni Networks
- 1. + Interest-Based Volunteering Building on Student and Alumni Networks
- 2. + Who We Are Introduce Scott Blythe Communications & Outreach Manager Analyze Student Association of BCIT Identify outreach@bcitsa.ca Attract Retain Matt Corker Create AlumniRelations Manager, Students & Young Alumni Conclude UBC Alumni Affairs Matt.corker@ubc.ca
- 3. + Who You Are Introduce Name Analyze Institution Identify Programming Focus Attract Retain Create Conclude
- 4. + How should we be…. Introduce Identifying potential volunteers Analyze Attracting volunteers Identify Retaining the best volunteers Attract Retain Creating networks that align with volunteers’ Create interests Conclude
- 5. + One Step Back Introduce Who are your current volunteers? How old are they? Analyze Where do they live? Identify What do they do in their spare time? Attract How much spare time do they have? Retain What do you ask them to do? Create Conclude
- 6. + Current Volunteer Base Introduce Seasoned Alumni (10+ years out) Working professionals Analyze Lots of experience volunteering, not a lot of time to give Identify Rich connections Attract High-profile/advocacy opportunities Retain Recent Graduates (0-10 years out) Create Starting their career – but moving quickly in doing so Conclude Mixed levels of experience, willing to take on more Many connections that they can reach out to in under a minute Experiential/career-advancement opportunities
- 7. + Current Volunteer Base Students (not out yet) Introduce The first-year class this year was born in 1990 Analyze Caller ID on phones Identify Filing taxes online and GPS systems have always been available Coke and Pepsi always have come in recyclable bottles Attract Very busy: Retain 33+ hours on academics (both in and outside the classroom) 49% of students are employed, working an average of 17 hours a Create week Conclude 49% of students are involved in community service or volunteer activities Connected globally with rapid communication tools being the norm Source: Beloit College Mindset List, Canadian University Survey Consortium
- 8. + Gen Y vs Millennial Generation Y Introduce Most students on campus were born after the Apple Analyze MacIntosh was introduced Identify Most cannot remember the world without the Internet – Attract dubbed “Digital Residents” Retain At least 90% have an account on a media networking site like Create MySpace or Facebook Conclude Almost all own a computer and cell phone, 60% an Ipod, 75% use Instant Messaging Sources – Deloitte Touche (2005); Junco and Mastrodicasa (2007)
- 9. + Gen Y vs Millennial Millennial Generation Introduce 34% use Internet as main source of news Analyze 44% regularly read blogs Identify Attract Most educated and tech savvy generation Retain Expect personalization, customization, interactivity Create and integration Conclude No patience for “corporate speak”, playing games or “one size fits all” Sources – Deloitte Touche (2005); Junco and Mastrodicasa (2007)
- 10. + Survey Results: BCIT BCIT Students Quick Facts 06/07 Full-time students 16,134 Introduce Part-time students 31,523 Analyze 47,657 Full-time students Identify Gender Attract Female 29% Male 71% Retain Create Age (aprox.) 19 or younger 32% Conclude 20-24 40% 25-29 15% 30-34 5% 35 or older 8% BCIT Facts and Figures 2007 Source: BCIT Applicant Survey 2006
- 11. + Survey Results: BCIT Primary Objective for Enrolling at BCIT (top two) Establish a career 48% Obtain a BCIT Diploma/Degree 30% Introduce Analyze Reasons for choosing BCIT (top two-multiple) Reputation 68% Identify Practical Training 44% Attract Campus Environment (top four) Dissatisfaction Important Retain Students’ voice in institutional policies 703 – 16.4% 805 – 87.2% Create Social Activities 768 – 15.8% 807 – Conclude 78.9% Sense of belonging to the institution 867 – 14.0% 811 – 83.8% Equal and fair treatment of students 887 – 11.9% 817 – 97.1% 2007 FTS Survey (Facilities and Support Services) – ADDENDUM BCIT Facts and Figures 2007 Source: BCIT Applicant Survey 2006
- 12. + Identifying Volunteers Introduce How do/how will you identify your volunteers? Self-identified? Recruited/Referred? Analyze Identify When do you identify them? Attract On a need basis? Continuous? Retain Create Conclude
- 13. + Possible Solutions Introduce Provide opportunities for them to step forward Onlinevolunteer form Analyze Resource person onsite at events Identify Be where your target market is Attract Retain Be innovative in your research Create Facebook group creators Community event planners – both on/off campus Conclude Most applause at graduation Pepperdine University
- 14. + Attracting Volunteers Introduce Howdo you convince potential volunteers that they should choose you over some other Analyze volunteer opportunity? Identify Attract Retain Create Conclude
- 15. + Attracting Volunteers Introduce Segmentation Communicate differently based on: Analyze Target audience (student, recent grad, etc) Identify Medium (online v.s. offline) Attract Volunteer opportunity Retain Relationship primary – someone else might hold the key! Create Conclude
- 16. + Introduce Analyze Identify Attract Retain Create Conclude
- 17. + Our Stories Build a pipeline or “pathway” for volunteers BCIT stories: BCITSA President & one BCITSA staff sit on Alumni Board Introduce Alumni Association participates in a number of BCITSA events Analyze and programming Identify BCITAA and BCITSA partner on specific events BCITSA designed alumni branded clothing Attract UBC stories: Retain Future Alumni Leaders Council Create An “alumni association” for recent graduates Will act as a feeder for advisory boards and the association Conclude board
- 18. + Attracting Volunteers Introduce Get them hooked! Provideinformation that will make them want to Analyze volunteer Identify 3 minute video on the value alumni volunteers bring to the Attract community Package on your university’s mission, traditions, events Retain Create and publicize specific volunteer job descriptions Create FAQs section online – or through MSN Conclude
- 19. + Introduce Analyze Identify Attract Retain Create Conclude
- 20. + Retaining Volunteers Introduce What do you do to make your great volunteers stay involved? Analyze Identify Attract Retain Create Conclude
- 21. + Retaining Volunteers Introduce Make it easy for them to be successful Training sessions / volunteer summit Analyze Another great time to get them hooked! Identify Provide them with the relevant tools/resources Attract Clearly identify what you view as success Retain Set out clear goals and expectations Create Hire and train great staff members Conclude No one likes working with pessimistic, unorganized and unfriendly staff members – and volunteers can choose not to at any time!
- 22. + Introduce Analyze Identify Attract Retain Create Conclude
- 23. + Retaining Volunteers Reward & Recognize Introduce Thank-you cards Analyze Thanking a volunteer in your communications materials Identify Formal award presentations Attract Retain The Starbucks Experience Create Let them “make it their own” Conclude Support them in their efforts to be creative “Surprise and delight” The unwritten perks of being a volunteer Source: The Starbucks Experience by Joseph A Michelli
- 24. + UBC REC – 6 staff, 120+ volunteers Introduce Analyze Identify Attract Retain Create Conclude
- 25. + Evaluate Retention Have you participated in an Annual Charity Campaign hosted by BCITSA? 81.3% no 18.7% yes Introduce (top two reasons multiple) classmates/ friends did not participate 62.8% Analyze classmates/ friends did t participate 68.8% Identify Of all the factors listed above, please rate the importance of each as they Attract influence your decision making process. (top two reasons multiple) Retain connection to other students 50.5% personal connection to charity 41.8% Create connection to BCIT 41.8% Conclude If you responded NO to question #9, explain why. Choose as many responses as applicable: (question – 9) If you have participated in an Annual Charity Campaign hosted by BCITSA, would you do so again? (top two reasons multiple) too busy 83.3% didn't connect me to other students 16.7% didn't feel my contribution made a difference 16.7%
- 26. + Evaluate Retention What goals must an annual campaign have in order for you to get involved? Choose as many responses as applicable: Introduce (top two reasons multiple) have fun 73.6% Analyze help others in need 69.2% Identify What is the most effective way(s) to pass information on to you from BCIT? Please choose as many responses as applicable. Attract (top two reasons multiple) mybcit email 87.9% Retain tech/set representatives 44.0% Create Do you think BCITSA should continue to host an Annual Charity Campaign? Conclude 2.2% no 97.8% yes BCITSA Charity Campaign Survey 2008
- 27. + Creating Networks Introduce Network: a branch or chapter that brings together alumni in a specific geographical Analyze region Identify Attract Retain Besides region-based, what other “networks” Create do you have / could you have? Conclude Common affiliations?
- 28. + Introduce Analyze Identify Attract Retain Create Conclude
- 29. + Creating Networks Student wants to Introduce get involved on campus Analyze Identify Encourages Student joins the Attract others to get AMS involved Retain Create Conclude Student has a AMS plans an great event experience
- 30. + Creating Networks Student graduates, Already knows / becomes the but is already a part network leader of a network! Wants to stay Organizes a involved in the network event AMS network Student wants to get involved on campus Encourages Student joins the others to get AMS involved Has a great Helps students experience plan their event Student has a AMS plans an Network supports great experience event student activities
- 31. + Creating Networks Introduce Affinity-based networks Rely on support from campus-based partners Analyze Transcend geographical boundaries (if members are Identify kept “in the loop”) Attract Can create informal (or formal) mentorship Retain opportunities for your students Has a continual pipeline of volunteers – that you don’t Create need to recruit! Conclude
- 32. + Key Messages Bring the right people on board – partnerships Introduce and great staff members are essential Analyze Identify Start with your students and engage them in meaningful ways – they are your future Attract volunteers Retain Be creative and segmented in your Create communications and approach to find Conclude volunteers Make your alumni want to volunteer with you
- 33. + Introduce Analyze Any questions? Identify Attract Retain Create Conclude
- 34. + Thanks for coming! Introduce Scott Blythe Communications & Outreach Manager Analyze Student Association of BCIT Identify outreach@bcitsa.ca Attract Retain Matt Corker Create AlumniRelations Manager, Students & Young Alumni Conclude UBC Alumni Affairs Matt.corker@ubc.ca
- 35. + Great Resources Canadian University Survey Consortium: www.cusc-ccreu.ca The University Presidents Council of British Columbia: www.tupc.bc.ca Volunteer Match: www.volunteermatch.org