Rethinking the Digital Divide
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Helen Milner discusses rethinking the digital divide in her presentation at the National Digital Conference 2012. She notes that internet use is exploding everyday, yet a divide still exists between first generation and next generation internet users. Next generation users, who are younger, use multiple internet applications and devices, while first generation users are older and less active online. Milner advocates growing confident and independent internet users through 3,800 community partners and 500 access points that provide training and support. She argues that technology should help people achieve goals, like digitizing public services, rather than be the goal itself. The key is combining local partners, technology, and scale to connect people and help close the digital divide.
Rethinking the Digital Divide
- 1. Rethinking the digital divide 31 May 2012 Helen Milner CEO - Online Centres Foundation National Digital Conference 2012
- 2. Pubs A barn Community centres and events Cafes … and churches, libraries, mosques, youth groups, mobile 3,800 Community Partners + 500 Access Points
- 4. The internet makes you happier than money The BCS research found that: ‘IT has a direct positive impact on life satisfaction, even when controlling for income and other factors known to be important in determining well-being’ Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010
- 5. Everyday use is exploding: a bigger divide Percentage UK population use of the internet Source: ONS up to Q3 2011
- 6. Internet Users in 2011 All users Next gen user First gen user Ex-user Non-user 100 80 73 % of the population 67 60 59 54 40 40 32 35 28 20 13 23 06 5 5 2003 2005 2007 2009 2011 OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057
- 7. Next Generation Users • Use at least two internet applications on their smartphone (eg email and weather) And, • Own at least two of the following devices: tablet; reader; or three or more computers
- 8. Next Generation Users by Lifestage Next generation users First generation users 100 91 80 % of current users 60 60 52 51 48 49 40 40 20 9 0 Students Employed Retired Unemployed Current users. OxIS 2011: N=1,498
- 9. Next Generation Users by Content Production Next generation users First generation users % of users who do more than never 100 80 75 64 60 48 43 41 40 31 31 19 21 20 16 16 10 0 Visit social Post photos Post videos Own a Write Post networking personal a blog 'creative' sites website work Current users. OxIS 2011: N=1,498
- 10. Offline & Online First generation & Next generation Nevers (8.2m) & Littles (14.5m) No/Narrow use & ‘A Bigger Life’ Goal is to grow confident and independent internet users
- 11. 88% people feel more confident 79% think they are more independent after they have got help to use the internet UK online centres progression survey Oct – Dec 2011
- 12. The question is not how can we use technology ….. … it’s what do we want to achieve and can technology help us to achieve it?
- 13. Such as digitising public services
- 14. 1m online for £30m: Saving £157m Through UK online centres 1 April 2010 – 30 May 2012 1 April 2010 – 27 April 2012
- 15. Local + Technology + Scale
- 16. th is: e do W
- 17. Local partners do this:
- 18. The magic ingredient is PEOPLE
- 19. Thank You helen@ukonlinecentres.com @helenmilner on twitter Slideshare.net/helenmilner www.ukonlinecentres.com www.go-on.co.uk
Editor's Notes
- #3: Start by thanking all of our community partners and welcome many of you here today. Those partners are working in the heart of their communities – in pubs, community centres, cafes, churches, libraries, mosques, buses, even in a barn.
- #6: Comparison of the percentage of the population who use the web everyday and those who have never used the internet
- #7: Just looking at non-users doesn’t give us the full picture – also interested in first gen and next gen internet users.
- #9: Average next generation user is an employed person over the age of 35
- #16: Happens at the most local level – in the heart of communities, most of which are very disadvantaged. In thousands and thousands of local communities. Technology is our enabler – it’s not just about learning how to use it, it’s also the way in which all our products and services are delivered, consistently and conveniently. And we’ve scaled it – scaled it to reach 1m people who needed help to become confident and independent internet users.
- #17: I’m clear that my role is to make sure we put the right tools and the right support in place – we just do this …. (This is our new Making Money Work course – as was discussed yesterday there’s a clear link between financial and digital exclusion.)
- #19: Trusted, friendly, patient people who tirelessly help others get more out of life online