Next generation user for ofcom-2012
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The document discusses the rise of "Next Generation Users" of the internet, who are shaping new patterns of use. It finds that these Next Generation Users are more engaged in civic participation and using digital government services compared to First Generation and non-users. The document concludes by emphasizing the importance of understanding these Next Generation Users to inform user-oriented design and policy approaches that address new digital divides in internet access and use.
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Next generation user for ofcom-2012
- 1. The Next Generation User Oxford Internet Survey 2011 Bill Dutton and Grant Blank Presentation to Ofcom workshop 24 April 2012
- 6. Implications of Trends? • How people access information? • Patterns of use (entertainment v information)? • Who has access – digital divides? • Closing down or opening new channels and greater choice?
- 7. Theoretical Perspectives • Technical rationality • Domestication: A social rationality • Reconfiguring access
- 13. Civic Participation Next Generation 61 First Generation 52 Ex-user 32 Non-user 31 All respondents 49 0 20 40 60 80 100 % who participate OxIS 2011: N=2,057
- 14. Digital Government Use First Generation 54 Next Generation 63 0 20 40 60 80 100 % Using Digital Government Services Current users. OxIS 2011: N=1,498
- 19. Points of Summary • Rise of ‘Next Generation Users’ • NGU matters – shaping patterns of use • New Digital Divides: the Internet is Socially Distributed
- 20. User-Oriented Design & Policy • Know Thyself • Know Thy User • Know Thy ‘Next Generation’ User