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Return on Awesome
How Culture Impacts Brands, Profits  Legacies	

Presented by Justin Foster	

@fosterthinking	

#awesomeness
Innovation
Value
Differentiation
Intrepreneurism
Relevance
Awesomeness
Return on Awesomeness
Return on Awesomeness
Return on Awesomeness
Return on Awesomeness
Return on Awesomeness
Return on Awesomeness
STANDARDS
Standards  Measures	

1.  Cultural	

2.  Financial	

3.  Perception
TALENT
Mad Skills, Yo.	

•  Behavior
assessments	

•  Cultural alignment	

•  Job benchmarking
IMAGE
First 10 Seconds
•  Design details
•  Vibe
•  Humans
TECHNOLOGY
Credit: ReadWriteWeb.com	
  
Credit: m-hance.com	
  
Credit: Google	
  
INFLUENCE
Spread the Love
•  Volunteer program
•  Board involvement
•  Publish expertise
COMMUNICATION
Hear Me Whisper
•  Toastmasters
•  Tell stories
•  Listening Systems
YOUTHFULNESS
Think Like a Kid
•  Enthusiasm
•  Curiosity
•  Individualism
Final Thoughts
•  Enthusiasm
•  Curiosity
•  Individualism
Find Me
Email: justin@klowd.com
Book: oatmealvbacon.com
Company: klowd.com	

Speaking: fosterthinking.com
Twitter: @fosterthinking
LinkedIn: /fosterjustin

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