Revcontent Culture Guide
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This document provides an overview of the culture at Revcontent, an online marketing company. It describes Revcontent's core ideals of passion, decisiveness, freedom, honesty, courage, selflessness, effective communication, and performance. It explains that Revcontent only hires top candidates and aims to create a thriving culture where these ideals are embodied in all aspects of work. Traditions like TGIM, Field Day, and charitable giving events help motivate employees and build community.
Revcontent Culture Guide
- 1. CULTUREGUIDE
- 2. WHY ARE YOU DIFFERENT? YOU make us different and we put YOU first • You embody the RC Ideals • We only hire the best of the best • All resumes are verified • We receive between 250 to 500 resumes for every position we fill Consider yourself above 99.6% of our candidate pool
- 3. “The only way to save the world is to save innovation.We are going to be the company that empowers, the company that creates markets based on performance and not oligarchy. When anyone can be successful - everyone will be successful.” - John Lemp
- 5. Our eight core ideals have defined, guided, and influenced our company culture and have led to our continued success. We take pride in selecting employees who embody these characteristics and apply them, not only in major company decisions, but in everyday tasks. 1. PASSION & ENTHUSIASM 2. DECISIVENESS & ACCOUNTABILITY 3. FREEDOM & INDEPENDENCE 4. HONESTY 5. COURAGE 6. SELFLESSNESS 7. EFFECTIVE COMMUNICATION 8. PERFORMANCE
- 6. HOW DO I CONVEY PASSION & ENTHUSIASM? A positive and enthusiastic attitude is a critical component to our success. This principle is why we are known to provide outstanding customer service to our clients, resolve interpersonal conflict effectively, and work productively as a team. In everyday settings, we are proactive, offer assistance and look for ways to go above-and-beyond in our work. This positive attitude helps us to cooperate with co-workers and managers and respond to constructive criticism with the desire to improve. Each of us strives to inspire our colleagues and business partners with our tenacious thirst for excellence. Each and every one of us acts and is treated like we are our own business owners; we see the value and impact our choices and efforts have on the company. Our employees want to be at work and exhibit the drive to do whatever it takes to get the job done. You strive to listen, learn, and try new things You want to be at work and are willing to do whatever it takes to get the job done You go above-and-beyond with a“can-do”attitude You are always improving You inspire others with your thirst for excellence 1. PASSION & ENTHUSIASM “Greatambitionisthepassionofagreatcharacter.Thoseendowed with it may perform very good or very bad acts. All depends on the principles which direct them.” – Napoleon Bonaparte
- 7. 2. DECISIVENESS & ACCOUNTABILITY HOW CAN I BE DECISIVE AND ACCOUNTABLE? In our independent work, we are empowered to take ownership and aspire to produce results for the success of the company as a whole.We value and execute the ability to make objective, critical decisions, regardless of limited means, time, or difficult and demanding circumstances. Our judicious view allows us to integrate our corporate values and standards into every imperative decision. Our accountability allows us to take responsibility and confidently stand behind our decisions. In holding ourselves accountable, we recognize there is always room for improvement and that we can always learn and grow from our mistakes. By holding ourselves accountable individually, we come together as a team to proactively share ideas, inspire one another, and exhibit strength in our final decisions. You take ownership You take initiative You stand by your work You use sound judgment to make decisions DESIRED OUTCOME “Man must cease attributing his problems to his environment, and learn again to exercise his will – his personal responsibility.” – Albert Einstein
- 8. 3. FREEDOM & INDEPENDENCE HOW CAN I EMBODY FREEDOM AND INDEPENDENCE? As a company, we strive to uphold an atmosphere of freedom and independence. This environment empowers us and maintains a happier, more motivated and committed team. Our autonomy avoids micromanaging and creates a catalyst for pride in development. The independence in our workplace drives us to re-conceptualize ideas to discover practical and more innovative solutions to challenges that arise. We offer flexible work schedules and time off to reinforce the precedence we hold on our employees’independence. We do not measure ourselves by the number of late evenings at work; we measure ourselves by the quality and effectiveness of the work we accomplish. “For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” – Nelson Mandela You do not need to be micromanaged You are transparent in your priorities You responsibly handle flextime You are efficient and effective You are empowered
- 9. 4. HONESTY HOW CAN I BE HONEST? We encourage everyone to voice opinions, offer ideas, and seek counsel to create an atmosphere of openness and honesty. Our management team operates an open-door policy. We focus on always being honest with ourselves and our business partners. We admit mistakes and accept responsibility to consistently reinforce our high standards. These fundamentals permit us to build and develop trusting relationships both internally and externally. You honor the open-door policy You are non-political when you disagree with others You accept responsibility You are direct and respectful “A‘No’uttered from the deepest conviction is better than a ‘Yes’merely uttered to please, or worse, to avoid trouble.” – Mahatma Gandhi
- 10. 5. COURAGE HOW CAN I BE COURAGEOUS? We believe, along with recognizing and confronting uncertainty, courage is crucial to making the difficult yet necessary decisions in the workplace. To resolve pressing, difficult issues it is vital to be courageous enough to have challenging conversations with the appropriate people to tackle any issue that may arise. Furthermore, we exhibit courage by always working to push boundaries because we understand that the potential to produce the most impacting results outweighs the risk of failure. “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” – Winston Churchill You confront uncertainty You make the difficult and correct decisions You are willing to try something new You have faith in yourself and others
- 11. 6. SELFLESSNESS HOW CAN I BE SELFLESS? We are not driven to succeed exclusively for our own benefit. We are not motivated to succeed solely to be the one to earn credit. In truly caring about the greater good of our company, we have the power and passion to achieve monumental results as a united front. We focus on building relationships that will effectively benefit the company, putting our own personal agendas aside. We work with the appropriate business partners to execute strategies that accomplish mutual, long-term goals, demonstrating our commitment to these relationships, despite personal ambitions. At the end of the day, a Revcontent employee’s ability to consistently function with a team player mindset is the root of our company’s success and how we have grown to excel in so many business ventures as a whole.  You pursue what is best for the entire RC Family You are ego-less when searching for the best ideas You are transparent and proactive with ideas and information You are always willing to give credit where it is due and empower others on the team “Our prime purpose in this life is to help others.” – Dalai Lama XIV
- 12. 7. EFFECTIVE COMMUNICATION HOW CAN I BE AN EFFECTIVE COMMUNICATOR? Weconsistentlyaspiretobecomemoreefficient communicators.Wevaluetheimportanceof expressingourthoughtsinaclearandorganized manner,whilealwayslisteningtoothers’responses. Effectivecommunicationincludescreatingthe rightenvironmentandrespectingeveryone’s inputandtime,whileminimizingdistractionsfor attentivelistening.Weencourageenthusiasm andcreative freedom in the workplace but it is important toremainclear,organizedand focusedinyourtasksandbusinessendeavors. Asacompany,wesharecommongoalsand visions,yetindividuallyweareallfromdifferent walksoflifeandspeakmanydifferentlanguages. Welearnfromeachotherandgrowour communicationskillsinoureveryday interactionswithoneanother.Webelieveour dynamiccommunicationaidsustomost effectivelyserveourglobalaudience.Weare awareofeveryone’sindividualneedswhilestill achievingourstrategicbusinessgoals. You listen You create the right environment You have organized thoughts You respect everyone’s input and time You put yourself in other’s shoes “The difference between the right word and the almost right word is the difference between lightning and a lightning bug” –Mark Twain
- 13. 8. PERFORMANCE HOW CAN I BE AN OUTSTANDING PERFORMER? We are constantly seeking new opportunities to drive our company forward. We take pride in exceeding expectations. With employees embodying these values everyday, Revcontent has evolved into a company of outstanding performers. This drive helps us generate exceptional results for the mutual success of our company and our business partners. We believe our recognition as an industry leader stems from the company culture that we have built and our commitment to long-term, quality partnerships. “The only way to save the world is to save innovation. We are going to be the company that empowers, the company that creates markets based on performance and not oligarchy. When anyone can be successful - everyone will be successful.” –John Lemp You are humble You are modest You can problem solve You are open minded You go above and beyond
- 14. While these characteristics are not all-inclusive, they have shaped the way we develop as a company. In keeping our ideals at the forefront of how we do business and function as a company, we have created a thriving culture that supports the success of our business partnerships.
- 16. Most workers dread Mondays. At Revcontent, we make sure this is never the case. TGIM is an effort to motivate our employees to remain enthusiastic about coming to work. The second Monday of every month, a RC team shows up bright and early to make breakfast for the entire RC Family. The tradition creates team building as well as excitement about the work week and and the potential opportunities it holds for us as a company. TRADITION # 83 TGIM THANKGODIT’SMONDAY!
- 19. Field Day is an afternoon of sun, fun, and friendly competition; an event that truly showcases our work hard, play hard lifestyle. Teams are created at random across every department. Prior to Field Day, each team meets to discuss top-secret strategies. From Potato Sack Races and Giant Jenga, to Tug-O-War and Dizzy Bat Relay Races, every single team shows up to play hard and work together to take home a victory for their favorite charity. TRADITION # 74 FIELDDAY
- 20. Congratulations to team“Magenta Misfits”the 2016 Field Day Champions! This amazing team was proud to donate $2,500 to the Mended Little Hearts. TRADITION # 74 FIELDDAY
- 21. Afterwards, life returns to normal as they reminisce about the bygone days of the battles. They talk about the best shoot-outs, the epic sword fighting, and the daily email updates byThe Commish.There’s one thing they don’t talk about, that shadow hiding in the back of their minds. Deep down they know, one day, when they least expect it, an email will arrive bearing one month’s notice and the rules for the next RCSniper. RC Snipers TRADITION # 105 An email arrives in everyone’s inbox bearing one month’s notice and the newest set of rules, followed by weekly reminders counting down. Taunting, teasing, and smack talking lead to the inevitable visit by the Commissioner (“The Commish”), with their target’s name. Over the next hour everyone prepares in their own way for the compe- tition. Alliances are forged, and friendships are put on hold, because it’s about to get real up in here. Each one holds out some small hope their name won’t appear in the daily“Butcher’s Bill”, but they know deep down that the odds are stacked against them. Then it begins... No one wants to be the first one killed, and by extension the subject of The Commish’s rid- icule for the rest of the game. The sounds of running feet, plastic slides chambering round after round, the pop of spring-loaded pneumatic pumps, battery powered motors revving up to speed, and the sound of Nerf darts whizzing across the room fill the air. Slowly but surely, more and more competitors shuffle, crestfallen to their desks, having felt the soft thud of Nerf.
- 22. Alzheimers Association Big Brothers Big Sisters Big Dog Ranch Rescue Sarasota Junior Achievement of Tampa Bay, Inc Manasota B.U.D.S Special Olympics Florida St. Jude Children’s Research Hospital Susan G Komen Breast Cancer Sarasota Memorial Healthcare Foundation, Inc Abate for Florida Avon Walk For Breast Cancer Boston Strong Give Kids the World Guardian Ad Litem Humane Society MusellaFoundationforBrainCancer ShelterBox USA Urban Entrepreneur Partnership Natural Disaster Relief TRADITION # 56 GIVING
- 23. Revcontent is a company with a lot of heart. There is understanding and a real heartfelt connection between our employees and the communitythatdrivesourpassiontogiveback. We believe it is a never-ending responsibility to aid our community in any way we can. Throughout the year, we help support local families, charities, and individuals to not only help our community grow, but to help us grow more as a company. TRADITION # 48 COMMUNITY ACTION