Revenge of the Nerds - Why digital performance for app and website success.
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The document discusses the need for companies to adapt to new technologies or risk being disrupted. It notes that over half of Fortune 500 companies from 2000 are no longer around. It also highlights the growing number of mobile and web-based technologies companies must support, including over 24,000 unique Android devices. The document stresses that websites and apps need to have quick response times, as increases over 2.5 seconds can significantly reduce conversions. It promotes digital performance management solutions as helping leading brands ensure their applications and sites perform efficiently across all technologies.
Revenge of the Nerds - Why digital performance for app and website success.
- 1. Revenge of the nerds Dave Anderson Marketing Director @daveando
- 2. Disrupt or be disrupted
- 3. #Perform2015 52% of the Fortune 500 firms since 2000 are gone“ ”@daveando
- 7. #Perform2015 There are now 24,093 unique Android Devices 28% more than last year… Developer Migraine? @daveando
- 8. #Perform2015
- 9. Generation of spoilt idiots
- 10. 44% of people will vent on social media if they experience a poor performing website or app
- 11. 0.5 secs increase in response time, beyond 2.5 seconds, reduced conversions by 11%. — Gopal Brugalette, Nordstrom It needs to be quick…real quick @daveando
- 12. Australian Crawl
- 14. The World’s Leading Brands Trust Dynatrace
- 16. COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE
Editor's Notes
- #3: Back to the future – when marty mcfly landed in 2015 he didn’t find hoverboards. He found the nerds had taken over and the companies he used to know are now gone.
- #4: IN fact 50% of the biggest companies in the world are now gone. You guys get what is happening don’t you…that’s why you are here.
- #5: It’s the rise of digital services companies. Companies that provide advanced features, connectivey, functionality, to our hands. They are mobile first…. I mean how cool is the uber experience? Nice cars, fast call up, see when they are arrive and you don’t have to pull out your credit card. Facebook…you are marty mcfly if you don’t have facebook…….you guys get my point. We no longer want to be rockstars…we want to be nerds….
- #6: I mean app developers. They’re the new rockstars… Easy right…just come up with a really cool new app…and we can take the world by storm… But it’s not that simple. Let me share why.
- #7: Firstly the internet is an insanely complex place. And deliverying quality software is ridiculous difficult considering the diverse delivery chain that an application or website has to travel in order to make it to the end user.
- #8: Launch it on 24k different devices. Oh I know what some of you are thinking…you don’t have to worry about each device do you? You would need to test on 186 different devices in order to cater for 80% of the market. 186…is that all…. So you can test on all of them, so you should monitor user experience though right?
- #9: Let me share a story about Runtastic.
- #10: You do…because we are a generation of spoilt of idiots. We have too much choice and are expectations are insane…. We are quick to blame anyone. In the case of Runtastic…without the data, users would have complained about the application, but it wasn’t Runtastic’s fault. We are quick to jump to another vendor. There is so much choice. Nike for instance has an exceptional application that is really very similar. What’s funny about Nike, is they now have more software developers than apparel designers. WHAT THE WHAT? More software developers? Software is eating the world…I thought nike was a shoe company not a technology company.
- #11: We vent on social media when things don’t go right. We have insane expectations. And in the case of Runstastic…people would have blamed the app, not the operating system, or the device. Having the right data to response is essential.
- #12: But even something as simple as speed…we rate speed as more critical than features and functions…
- #14: We are digital performance company