Revenue Generating Calendars & Marketing Automation Platform
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This document describes an events marketing automation platform that connects event organizers with news and media publishers. It aggregates over 4,300 event calendars and aims to scale an events advertising network targeting over 16,000 sites. The platform consists of an events calendar, premium event listings, an editor CMS to manage data, and a sales CMS that converts events into sales leads. It claims to provide instant implementation and revenue generation for publishers.
Revenue Generating Calendars & Marketing Automation Platform
- 1. REVENUE GENERATING EVENT Revenue Generating Event Calendars US Publishers 2019
- 2. REVENUE GENERATING EVENT Introduction Event Marketing Automation Platform An aggregator of 4,300+ event calendars, scaling up an events ad network targeting 16660 news and radio sites.
- 3. REVENUE GENERATING EVENT The Problem 2018 65 million Events Created Per Annum Submitted via multiple media channels that fail to generate significant digital revenues.
- 4. REVENUE GENERATING EVENT 2018 Revenue Generating On-Demand Event Marketing Platform Connecting event marketers to news & media publishers instantly. The Solution
- 5. REVENUE GENERATING EVENT Market Size Total Addressable Market $2.1 billion United States America (33%) $0.7 Billion Frost & Sullivan, 2014, “Financial Analysis and Market Sizing of the Event Management Software Market” Forbes Events Industry Council et al, 2018, “Economic Significance of Meetings to the US economy” Wall Street Journal Forbes, 2014, “Who are the major players disrupting the events industry” Marketing Profs, 2017, “2018 Digital Marketing Plans: Budget and Tactic Trends” Forrester, 2017, “US digital marketing spend will near $120 billion by 2021” IBIS World, 2017, “Party & Event Planners - US Market Research Report” Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester Research, with 20% typically being assigned to a marketing officers budget. English Speaking Digital Marketing Spend Addressable market 2018
- 6. REVENUE GENERATING EVENT How does it work… US Publishers 2019
- 7. REVENUE GENERATING EVENT 2. Premium Easy to use add event form Features • Featured & Syndicated • Print, voice, email • Clicks & Impressions • Registration & Revenue • Google Indexing • Instant Reporting Buy Online • Single Event • Subscription Successful & accountable event marketing 1. Calendar Local Search Events calendar Features • Events Data • Search • Category & location • Details Page • Featured Event • Event submission Checkout • Free • Premium Google friendly events content on your domain 3. Editor CMS Manage your data on your calendar Features • Search • Featured • Editor Pick • Editors Voice • Reject • Edit Reverse Publishing • Data Export • Print ready ad Effective tools for editors and news teams 4. Sales CMS Automated Events to scored Leads Features • Fresh daily leads • Category • Location • Scored • High conversion • Revenue reporting Reporting & Conversions • Events • Revenue 3% - 11% conversion online 15% - 20% via insider sales 4 Steps to revenue
- 8. REVENUE GENERATING EVENT Event Calendar • Best in class events calendar focused on local search. • Google friendly events content on your domain. • Features • Search • Category & location • Details Page • Featured Event 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
- 9. REVENUE GENERATING EVENT 5 Point Sell Strategy 1. Snap Sell capturing sales interest at the start point 2. Checkout introducing more detailed premium information 3. Event Report light touch upgrade for features 4. Create a package in the platform 5. Rebooking from every sale to the next 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
- 10. REVENUE GENERATING EVENT Checkout • Transaction online self service checkout. • Stripe split payment, cash in your bank instantly. • Features • Free • Premium Single • Premium Subscription 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
- 11. REVENUE GENERATING EVENT Event Report • Instant online reporting & clear ROI per event. • Accountable & successful event marketing. • Features • Digital reporting metrics • Registration • Revenue • Premium Services • Reporting & Upgrades 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
- 12. REVENUE GENERATING EVENT Premium Event • A product that sells itself directly to event promoters. • An automated campaign of local event marketing. • Features • Event Calendar Listing • Syndication • Featured • Print • Voice • Email • Social 2. Premium1. Event Calendar 4. Sales CMS 3. Editor CMS
- 13. REVENUE GENERATING EVENT Editor CMS • Manage your own data, on your own events calendar. • Effective tools for editors and news teams. • Features • Search • Edit & Reject • Editors pick & voice • Reverse publishing to print 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
- 14. REVENUE GENERATING EVENT Sales CMS • Events scored and converted to sales leads. • 3% conversion online, 20% conversion via insider sales • SFGATE • 1.3k Event Submissions • 6% conversion to sale • 61% rebooking • $502 average spend • $1.6m revenue forecast 4. Sales CMS 3. Editor CMS 2. Premium1. Event Calendar
- 15. REVENUE GENERATING EVENT 2018 CONTRACT TODAY Tech supplied INSTANTLY Time required to implement 15 Minutes Live & revenue generating INSTANTLY COSTS ZERO * Rates for data, hosting, voice, email & print are optional TIMELINE TO REVENUE
- 16. REVENUE GENERATING EVENT Customer & Partners 2018
- 17. REVENUE GENERATING EVENT Contact us 2018 Revenue Generating Event Calendars Richard Green CEO & Founder M: 424 353 1393 richard@evvnt.com