This document describes reverse pharmacognosy, a new approach that combines virtual screening and traditional knowledge of plant usage to discover new drug candidates. It involves selecting natural compounds based on drug-likeness, then predicting and testing their biological activity. Hits are validated experimentally. The approach has five components: virtual screening tools, target databases, natural compound structures and libraries, and an ethnopharmacological database. It uses these resources to identify active compounds and their plant sources, accelerating natural drug discovery.