Revitilize Your Business With Social Media
- 2. • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad Social Media Myths & Fears Most Common Reasons:
- 3. Generation Y will outnumber baby boomers YouTube is second largest search engine in the world Facebook has reached 500m users – fastest growing segment is 55-65 year old women 50 million Tweets per day - 80% are outside of Twitter Over 200,000,000 Blogs 80% of companies use LinkedIn as primary tool to find employees Social Media Trends 2010 Stats: Source Mashable.com & Socialnomics.net
- 4. Why Social Media? Business Benefits: • Visibility & Branding • Generate Leads • Customer Service & Interaction • Market Intelligence
- 5. What Do I Need? • Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads • Customer Service • Attract Employees • Gain Customer Feedback • Share Expertise Getting Started What is your goal? •
- 6. Be Methodical: Observe Others Study Competition Learn Social Media Etiquette Establish Corporate Best Practices Plan of Attack Watch, Listen & Learn
- 7. Extend Your Strategy Share on Multiple Sites
- 8. Branding & Visibility Build Your Community Promote Your Social Networks Engage with Potential Customers Building Your Image Tips in Getting Started
- 9. Blog Resources Select a blog resource (i.e. Blogger, Wordpress) Install blog plugins (i.e. Provide an RSS Feed) Integrate social media links & buttons Personalize your company blog Add the “about” information Start Your Blog Tips in Getting Started
- 13. Attracting Leads Tips in Getting Started Lead Generation Post Coupons / Promotions / Contests Engage Your Customer Offer Something Unique Make it Simple Cross Promote (i.e., Traditional Marketing) Use Guerilla Style Campaigns
- 17. Managing Your Customer Tips in Getting Started Customer Service & Interaction Be Responsive Ask for Feedback Be Consistent Setup Alerts & Monitor (i.e., Google, SocialMedia, Monitter, Tweetbeep)
- 18. Your Fan Page Can Provide: Overview of company Website and contact info Press releases Videos Blog RSS Twitter updates Company news and status Customer interaction Create a Facebook Page Tips in Getting Started
- 25. Steps to Get Started: Create an Account Customize Your Page Talk to People Share Tweets, Pictures & Videos Post Promotions (i.e., Coupons / Contest) Create Strategic Alliances Create a Twitter Account Tips in Getting Started
- 31. Search Resources & Competition
- 32. Start Your Search Find Resources (http://search.twitter.com)
- 33. Review Results Use Resources
- 35. Setup Alerts
- 36. Setup Alerts Stay in the Loop
- 37. Review Alerts Check it Out
- 39. Negative Feedback Listen to Your Customers
- 40. Negative Feedback Respond & Resolve
- 42. Gather Your Data Expense or Investment? Market Intelligence Gather & Analyze Data Keeping Doing What Works Add Something New (i.e., offer a new product) Watch Your Competitors
- 43. Monitor Your Brand Dig Deep Into Your Data Monitoring Tools: Social media provides a way to market yourself, your business, your products and services. Tools such as Brandwatch, TweetDeck and Socialmention help you monitor your brand.
- 44. Stay Ahead of the Game Dig Deep Into Your Data Add Something New: Watch Your Competitors Stay on Top of Trends Reward Your Customers (i.e., customer loyalty or rewards program)
- 45. Who, What, Where, Now? What are the Next Steps? Join the conversation • Who, what, when, how can you help? Create a Manageable Plan • Social media takes time • Build your network Measure Results • Adjust as needed
- 46. Questions?
- 47. Connect, Join, Follow Get Social! Connect with Helen Levinson LinkedIn: http://www.linkedin.com/in/helenlevinson Twitter: http://twitter.com/helenlevinson Connect with Desert Rose Design DRD Blog: http://write-on-red.desertrose.net/ DRD Facebook: http://www.facebook.com/DesertRoseDesign DRD Twitter: http://twitter.com/DRDmarketing DRD Resource Box: http://www.desertrose.net/resourcebox/ DRD LinkedIn: http://www.linkedin.com/groups?home=&gid=1846028