RezStream Webinar: Using Google Analytics to measure performance
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The document outlines the use of Google Analytics for measuring website performance, including its features like traffic tracking, ecommerce tracking, and integration with Google Ads and Search Console. It emphasizes the benefits such as enhanced visibility, targeted control, and cost-effectiveness for digital marketing. Furthermore, it includes instructions on enabling various features such as goals, demographic tracking, and custom alerts.
RezStream Webinar: Using Google Analytics to measure performance
- 1. USING GOOGLE ANALYTICS TO MEASURE PERFORMANCE Liz Day 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210
- 2. ABOUT ME 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Liz Day • Digital Marketing Manager • 6+ years at RezStream • California born, Illinois raised and Colorado transplant • Oldest of five
- 3. SUMMARY 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Tracking Platform • Google Analytics Tools & Features
- 4. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #1
- 5. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Allows you to track website traffic (and sometimes booking engine revenue) • It’s FREE • Integrates with other Google products including Google AdWords and Google Search Console • Easy to use
- 6. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 ECOMMERCE TRACKING
- 7. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 ECOMMERCE TRACKING
- 8. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOALS
- 9. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOALS
- 10. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 FUNNELS Admin View Settings Goals Enable Funnel
- 11. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 FUNNELS
- 12. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DASHBOARDS
- 13. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DASHBOARDS
- 14. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DEMOGRAPHIC TRACKING Admin Property Settings Enable Demographic and Interest Reports
- 15. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DEMOGRAPHIC TRACKING
- 16. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #2
- 17. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Greater visibility and revenue • Targeted control and customizable messaging • Complements search engine optimization (SEO) • A great way to take up more real estate in search results • Budget control & conversion optimization
- 18. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE ADWORDS LINKING
- 19. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE ADWORDS REPORTS
- 20. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #3
- 21. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Provides HTML improvements including title and description tags • Makes you aware of manual actions or Google penalties • Offers mobile usability suggestions • Lets you know how many pages are currently included in Google’s index • Allows you to find 404 errors so they can be addressed
- 22. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE SEARCH CONSOLE LINKING
- 23. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE SEARCH CONSOLE REPORTS
- 24. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS • All traffic • All transactions • Channel traffic, i.e. organic, paid and referral *20% or more drops • Channel transactions, i.e. organic, paid and referral *20% or more drops
- 25. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin View Settings Custom Alerts
- 26. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin View Settings Custom Alerts
- 27. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin View Settings Custom Alerts
- 28. CONCLUSION Website: www.RezStream.com Email: Liz.Day@RezStream.com Direct: 303-872-0214 Social Media: – www.Facebook.com/RezStream – www.Twitter.com/RezStream – www.Plus.Google.com/+Rezstream – www.RezStream.com/Blog 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210