This document discusses rheological additives used in cosmetics. It begins with an introduction to rheology and how it relates to cosmetics performance. It then classifies rheological additives into aqueous-phase and non-aqueous phase additives. The main types of aqueous additives discussed are associative thickeners, hectorite, and bentone hydrophilic clays. For non-aqueous additives, it covers bentone organophilic clays, bentone gel, and thixcin r additive. It concludes by listing some applications of these additives and citing references.