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RIP+MIX
a fast and effective design tool to help
encourage creativity

HAZEL WHITE + MIKE PRESS
UNIVERSITY OF DUNDEE
OPENCHANGE.CO.UK
INTRODUCTION to
RIP+MIX
followed by
RIP+MIX ACTIVITY
www.masterofdesignforservices.com
SDCN13 -Day2- RIP+MIX workshop: a simple tool to transform thinking (Workshop) by Hazel White & Mike Press
RIP+MIX
A design method developed by T-Labs, Deutsche Telekom, Berlin and a research
team from the University of Dundee: Hazel White, Professor Mike Press, Fraser
Bruce, Rob Black, Kate Pickering, Lauren Currie and Giorgio Giove. 
RIP+MIX
Builds on Case Transfer, a design method developed by Dr Rosan Chow,
Katariana Bredies and Dr Wolgang Jonas for Deutsche Telekom, Berlin.
“Most organizations can’t stand
the uncertainty and the risk of
real innovation. Learning and
creating are inherently
vulnerable.
People want guarantees.”
Brené Brown
interviews with Silicon Valley CEOs
dysfunctional
organisational cultures

design-friendly
cultures

control and hierarchy

empowerment

efficiency & cost cutting

effectiveness & value creation

blame shifting

truth telling

arse covering

honest critique

After J Jenkins (2008) Creating the right environment for design
RIP+MIX
Works in small team and large groups to enable creative thinking.
140 participants at the Chartered Institute for Public Finance
Accountancy (CIPFA) annual conference
RIP+MIX
Works in small team and large groups to enable creative thinking.
Transforming demand for out-patient services.
“RIP+ MIX supported the participants to think laterally and develop innovative ideas
in a very short space of time. Brilliant!”
Elaine Lawther, Head of Finance Training and Support Unit, NHS Scotland
The method involves RIPPING + MIXING characteristics
from an existing product or service to create a new product
or service - in a fast and intuitive way
what if a nurses’ station was like the Apple Store’s
Genius Bar?
RIP+MIX cards illustrate pleasurable products or services,
these are quickly analysed using the RIP + MIX worksheet
Painful experiences written on post-its by participants are
then illustrated and quickly analysed using the worksheet
Characteristics from each are ripped and mixed in a fast
intuitive way to create new products or services.
examples
Product designers ripping the alarm capabilities of a
kitchen timer and the form of a bed and mixing to
create a bed that shakes you awake

RIP + MIX
Public service accountants ripping the characteristics
of online shopping and clashing priorities and mixing
to create an online mentoring system
Pleasurable asking your mum for advice
Painful slow IT systems
New ‘instant messenger’ IT advice
Pleasurable listening to the radio in the car
Painful cross-departmental working
New Radio CIPFA
pleasure
Each group are given one pleasure card
• function
• stakeholders
• infrastructure/resources
• physical form or components of
service
• emotional characteristics

Which are analysed using the worksheet and the
categories above
PAINFUL EXPERIENCES
Individually, quickly list products, services or experiences
that are currently painful in your current work activities on
sticky notes
RIP + MIX any of the characteristics to create a new product or
service - be fast and intuitive
Ideas will be presented at the end of the session
Let’s get started
people: in groups
materials: post-its, pens and later
worksheet templates, pleasure cards
SDCN13 -Day2- RIP+MIX workshop: a simple tool to transform thinking (Workshop) by Hazel White & Mike Press
pleasurable experiences card
draw it

name it

describe and
analyse it

5 mins

• function
• stakeholders
• infrastructure/

resources
• physical form or
components of
service
• emotional
characteristics
you don’t need to
answer every one and
there are no
‘correct’ answers

• function
• stakeholders
• infrastructure/resources
• physical form or components of product or service
• emotional characteristics
PAINFUL EXPERIENCES

2 mins
PAINFUL EXPERIENCES

agree on one and stick the post-it to your RIP + MIX sheet

1 min
draw it

name it

describe and
analyse it

5 mins
RIP + MIX any of the characteristics to create a new
product or service - be fast and intuitive
draw it

name it

describe it

7 mins
tell us about the new product or service
www.openchange.co.uk
Press, M., Bruce, F-S., White, H. and
Chow, R. (2011). RIP+MIX: developing
and evaluating a new design method in
which the designer becomes a DJ. EAD
2011: Proceedings of the 9th
International Conference of the
European Academy of Design, May
2011, Porto, Portugal

www.openchange.co.uk

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SDCN13 -Day2- RIP+MIX workshop: a simple tool to transform thinking (Workshop) by Hazel White & Mike Press