This chapter discusses the relationship between risk and return for both individual assets and portfolios of assets. It defines risk as the chance of financial loss and explains that higher risk assets generally provide higher expected returns. The chapter covers measuring the expected return, standard deviation, and coefficient of variation of individual assets. It then explains how forming a portfolio of assets can reduce overall risk through diversification. The chapter discusses how the correlation between asset returns impacts the risk reduction from diversification. It also addresses how adding more assets to a portfolio continues to reduce non-market or unique risk.