About REDMADROBOT - April 15 EN

MOBILE SOLUTIONS
THAT WORK
WWW.REDMADROBOT.COM 2015

ABOUT REDMADROBOT
We offer enterprise mobility solutions and bespoke
app development. We specialize in complex service
apps for large business, with a focus on
financial, consulting, insurance,
telecommunication and pharmaceutical sectors.
We have built over a hundred apps for enterprise,
global brands and startups. We take pride in what
we do: our apps boast robust code, user-friendly
interface and impeccable UX.
2REDMADROBOT.COM, 2015

COMPANY HISTORY
We opened in 2008, the year Apple App Store was
launched. That means we have as much experience as
physically possible.
> 2009
Our first
commercial
app for Unilever’s
AXE (LYNX) brand
wins gold medal in
the Interactive
Advertising
category
at the Advision
Awards.
> 2008
Our first iPhone
app climbs up to
impressive highs in
the worldwide App
Store, giving us
early insights into
the world of
development and
promotion.
> 2010
Forbes magazine
names our app for
Rosnano nanotech
company the most
interesting project
of the St.
Petersburg Economic
Forum.
> 2011
Two more gold
metals (Mobile App
Category of the
Golden Site Awards,
Interactive
Category at the
Kiev Int.
Advertising
Festival) added to
our collection of
professional
awards.

COMPANY HISTORY
> 2013
Best in Digital
names us the #1
Mobile App
Developer in Russia
for quality.
> 2012
We founded the
Russian Mobile App
Developers
Association to
foster the
development of a
civilized mobile
app market in the
country.
> 2014*
We come first in
the Tagline rating
of Best Mobile App
Developers.
And we are voted
the Top-of-mind
brand in Mobile
Production
according to the
AdIndex rating. Our
apps are featured
among Best Apps of
2014 in both Apple
App Store and
Google Play.
> 2015
Our company becomes
#1 in the Ruward
rating in Mobile
App Development and
Support Category.
* 2014 was the most
successful year for us
in terms of awards and
leadership in ratings

5
AWARDS
#1 IN THE MOBILE APP
DEVELOPMENT & SUPPORT
CATEGORY (RUWARD,
2015)
LISTED AMONG THE
TOP-20 MOBILE APP
DEVELOPERS IN EUROPE
(CLUTCH, 2015)
#1 MOBILE APP
DEVELOPER (TAGLINE,
2014)
OUTSOURCING DEVELOPER
OF THE YEAR
(APPS4ALL, 2014)
#1 IOS DEVELOPER
(RUNET RATING, 2014)
TOP-OF-MIND BRAND IN
MOBILE DEVELOPMENT
(ADINDEX, 2014)
#1 MOBILE APP
DEVELOPER (BEST IN
DIGITAL, 2013-2014)
WINNER IN MOBILE APP
CATEGORY (GOLDEN SITE
AWARDS, 2011)
GOLD MEDAL IN
INTERACTIVE
ADVERTISING CATEGORY
(ADVISION AWARDS,
2009)

6
AWARDS
BREAKTHROUGH OF 2014
IN MOBILE BANKING FOR
OTKRITIE BANK PROJECT
(DELOITTE, 2015)
BRONZE MEDAL IN
EUROPEAN DESIGN
AWARDS, 2015
"MY BEELINE" NAMED
BEST SELF-SERVICE APP
BY J’SON & PARTNERS,
2014
WINNER IN MOBILE APP
CATEGORY OF THE
GOLDEN SITE AWARDS,
2011
WINNER IN INTERACTIVE
CATEGORY AT THE KIEV
INTERNATIONAL
ADVERTISING FESTIVAL,
2011
#1 IN FINANCE
CATEGORY OF BEST APP
EVER AWARDS, 2011

MEDIA PRESENCE
> Business > IT
600+
mentions in the press
45+
expert comments
on mobile development,
design, IT industry,
technology trends,
business development &
management, tech
education etc.
12
interview & columns
in IT, business, life-
style media
4
TV appearances
In 2014 Redmadrobot was the most-mentioned* mobile
app developer in the Russian media (incl. online,
printed, TV and radio).
* according to media monitoring company mlg.ru

BRAND AWARENESS
4 %
10 %
8 %
3 %
7 %
29 %
35 %
Redmadrobot
e-Legion
iD-East
Sebbia
Unreal Mojo
Clever Pumpkin
Touch Instinct
Infoshell
Appteka
Avg. monthly searches by
company name
(according to Google Keyword
Planner tool)
4 %4 %
5 %
3 %
23 %
47 %
Mentions in media,
2014
(according to mlg.ru)

PRESS ABOUT REDMADROBOT
> "Otkritie" mobile banking. Security &
usage comfort are key points
"Otkritie" app is convenient, there are no
complaints about the quality or interface
logic at all.
The quality of the app and usability of
user interface were as much important for
the developer as security.
> Mobile forces
The problem of many large IT companies
(and this is why they will never be
absolute leaders in B2C mobile app
development) is that there are many old-
school programmers, who only think about
their code, and do not care about user
experience and other important things.
> 10 web-design principles from
developers of British state services
portal
I would recommend to begin with the
correct formulation of business needs. It
is good that customer satisfaction becomes
the right conclusions from the needs of
the business.
> Russian Post clearly
underestimated development complexity
of its app
According to our estimates, the cost of an
adequate application for the Russian Post
with the specified functionality should be
about 25 million rubles. Time to market
should be around 9 months. Project team
should consist of at least 15 skilled
professionals.

MENTIONS IN PRESS
> To have app is not ultimate goal
for Beeline
"My Beeline" is an excellent example of
what application of a leading carrier
should be. The rest can only look up to
it.
> Corporate libraries are hot in
Russia
90% of the readers use e-business
literature library. 76% of the readers
either buy printed books or go to a
conventional library. IT-developers are
trying to change the situation and bring
those to a minimum. Redmadrobot provides
technical solution for corporate mobile
libraries in the Russian market.
> 14 mistakes in making a
successful app
There is a perception (which is incorrect)
that if you collect all the orders in the
market, you will immediately become rich
and famous. In reality you should only
take as much as you can actually process,
otherwise the consequences might be very
frustrating.
> 8 steps to create a successful app
Every product starts with the defining of
business goals and needs of a consumer. It
is important to detect and set them. Mobile
banking should raise the average monthly
customer account balances, increased fee
income for the bank and provide up-sale
channels.

SOCIAL
1844 likes
/redmadrobot_com
816 + 223 followers
397 followers
84 likes 273 followers
133 followers
198 followers
94 followers

RUSSIAN MOBILE APP DEVELOPERS ASSOCIATION
In 2012 the Russian Mobile App
Developers Association was founded.
Its main goal is to foster
development of a civilized mobile market
with high quality product and service
standards in the country.
Leaders of the mobile industry joined the
Association and elected CEO of Redmadrobot
President.
armpr.ru

15
LIFE
BANKING
> CLIENT
Life Financial Group is one of the 30 largest banking groups
in Russia.
> OBJECTIVES
A mobile solution that packs five accounts
in differnet banks into one app.
> PLATFORMS
iPhone, iPad
Android

LIFE
BANK
16
LIFE
BANKING
The Life Financial Group, one of
the 30 largest banking groups in
Russia, wants to be closer to its
clients, so the mobile bank needs
to be efficient and user-friendly.
We reckon we managed to do this.
www.redmadrobot.com/projects/life

17
LIFE
RESULTS
20 000+
app users
in 3 months
415% growth
in fee-based
income
One of
Top-10
mobile banking
apps in Russia
Breakthrough
of 2014 in
Mobile Banking
according to
Deloitte
Featured in
AppStore
Avg. user
rating
4 stars

MY BEELINE
TELECOM
> CLIENT
Beeline (a VimpelCom brand) - one of the TOP-3 largest
mobile network operators in Russia
> OBJECTIVES
Increase the number of the flagship app users.
Achieve average rating of 4+ stars.
Higher ARPU.
> PLATFORMS
iPhone, iPad
Android

www.redmadrobot.com/projects/mybeeline
MY BEELINE
PERSONAL ASSISTANT
The "Beeline Remote Control" is what
every subscriber of one of the
largest cell phone operators in the
world needs. The app lets users take
charge of their mobile services
consumption while being a clever and
attentive assistant.

MY BEELINE
RESULTS
20
7 000 000+
app downloads
in 1 year
Avg. rating
4 stars
An increase
in ARPU of 50%
from the app
users
Call-center
requests
reduced
by 12 %
Best self-
service app
according
to J’Son &
Partners
Listed among
the Best Apps
of 2014
by Google
92%
usability
index
98%
satisfaction
index
Featured on the
AppStore main
page. #1 in
Utility category.
REDMADROBOT.COM, 2015

OTKRITIE
BANKING
> CLIENT
Otkritie Bank is one of the TOP-3 retail banks in Russia
> OBJECTIVES
A mobile banking solution from the ground up.
Stronger positions in bank rankings.
> PLATFORMS
iPhone, iPad
Android

www.redmadrobot.com/projects/otkritie
OTKRITIE
MOBILE BANK
The only thing better than internet
banking is mobile banking. The
Otkritie mobile banking app is 92.8%
easy-to-use, as user testing shows.
Providing secure services is another
critical point for any bank. And
nothing can be more secure that the
Otkritie mobile app. A security
audit by HP Fortify did not identify
a single critical vulnerability in
37,225 lines of code.

OTKRITIE
RESULTS
Avg. rating
4 stars
30 000+
users
in 3 month
First
mobile bank
with Touch ID
authorization
support
Top-50
in AppStore
Finance
category
3 times
featured
in AppStore
0 critical
vulnerabilities
verified
by HP Fortify

PROMSVYAZBANK B2B
BANKING
> CLIENT
PromSvyazBank (PSB) is one of the leading private banks in Russia,
among Top-500 biggest banks worldwide
> OBJECTIVES
A B2B mobile solution with a special focus on UI/UX.
> PLATFORMS
iPhone, iPad
Android

PROMSVYAZBANK B2B
MOBILE BANKING
With this mobile app you can check
your account balance, form account
statements, look through billing
documents and check their status,
take advantage of payment
templates, recurring payment
options and other handy tools. In
short, we've forged The One Ring to
rule your bank account on your
mobile device.

26
PROMSVYAZBANK B2B
MOBILE BANKING
> Complex payment
documents processed via
smartphone.
> Online banking functionality
integrated into a single
mobile app.

RENAISSANCE INSURANCE
INSURANCE
> CLIENT
Renaissance Insurance (Renins) is one of the Top-10
insurance companies in Russia.
> CHALLENGES
Building an easy-to-use two-way mobile communication channel
for travelers and the insurance company.
> PLATFORMS
iPhone

INSURANCE
When something goes wrong during
your vacation, just push the red
button on the SafeTrip app.
Renaissance Insurance customer
service officers will be in touch
to help you with your emergency.
Save your insurance policy numbers
and track their status. Inquiry log
is always there for you in case you
need it. Get help quickly and
without undue fuss.
www.redmadrobot.com/projects/renessans

MOBILE ASSISTANT
> First insurance app
with an alarm button
for global travel.
> 4000 policy numbers
registered.
29
Avg.
user rating
4,7 stars
Featured
on the
AppStore
Home Page

http://www.redmadrobot.com/projects/ernstyoung
ERNST & YOUNG
CONSULTING
This app was designed for senior
managers of mining and steelworks
companies.
Distributed individually.

http://www.redmadrobot.com/projects/ernstyoung
ABBYY
DICTIONARY
Lingvo Live is a smart vocabulary
and a competent assistant. In the
future, it will transform into a
social platform for language
learning and translation services.
We teamed up with ABBYY to design
this mobile app.

http://www.redmadrobot.com/projects/b2b-center
B2B-CENTER
E-COMMERCE
It is hard to imagine trade without
a mobile channel nowadays. Even when
it comes to natural resources or
heavy machinery. At B2B-Center, the
largest electronic trading platform
in the market, they are well aware
of it and keep up with the times. We
created an app that makes it easy to
trade from your phone or tablet.

http://www.redmadrobot.com/projects/jetbook
UPCAST JETBOOK
E-COMMERCE
The lovechild of cutting edge
digital technology and tried and
tested luxury sales techniques: a
catalogue of business aircraft that
lets users sort, filter and compare
planes based on various parameters,
from flight range to aesthetic
appeal. The dream of door-to-door
sales 2.0.

http://www.redmadrobot.com/projects/kommersant
KOMMERSANT
MEDIA
The Kommersant Publishing
House is one of the most
respected Russian media
brands and an immensely
complex business.
Designing the app
interface for this media
giant was pretty
challenging. Download the
app to admire its
outstanding design.

42
CLIENTS

TESTIMONIALS
Ivan Smekalov
B2B-Center
"Their design
expertise is
phenomenal, and
it was one of
the main reasons
we chose them.
They’re
reliable. If
they say they’ll
do something in
a given time
frame, they
always do it."
Alex Krouglov
Otkritie Bank
"They’re great to
work with. Every
interaction is
just great, with
the account
management team
[and] with the
developers. As
professionals
[and] as
individuals,
these people are
just pleasant to
work with."
John Appleseed
The name has
been changed to
protect the
person’s
confidentiality
"These apps are
just amazing."
Dmitriy
Martynov
Google
"I don’t mean
to create the
impression that
we recommend
Redmadrobot as
a developer and
nobody else.
But from an
objective
standpoint,
Redmadrobot
does make
quality
products."
Dmitry
Pankrushev
Beeline
"We are
currently
satisfied with
our cooperation
with Redmadrobot
in almost every
regard. I say
‘almost’ because
it isn’t cheap."

About REDMADROBOT - April 15 EN

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