ChampionsWay was founded in 1998 and is headquartered in Vancouver, BC with offices in New Jersey. It has served over 5000 studios and employs over 60 people. The document provides instructions for clients to download forms from the ChampionsWay library to start their Social Media Optimization 2.0 Road Map project, which will be set up within 30 days of receiving completed forms and final approval from the client. Clients are instructed to email completed forms to the appropriate department and given contact information for questions.