Rob Berman Value Proposition -Blog
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Rob Berman is a marketing and product development executive with over 15 years of experience growing revenues significantly through new product launches, strategic planning, and business development. He has a proven track record of turning around underperforming business units and boosting profits through pricing optimization, expense management, and performance measurement. Berman has global experience operating in various markets and industries.
Rob Berman Value Proposition -Blog
- 1. Rob Berman Value Proposition rcberman2@yahoo.com Key Accomplishments Summary • A Product Development and Marketing Executive • Boosted revenue 375% over three‐year period with a proven track record of success growing the from $7M to $26M. top and bottom lines. • Turned around operation which moved business from $560,000 loss to $1.13 million profit. • Media trained blogger, author in, and interview subject of, various publications. • Increased revenue 58% from $6.3 million to $10 million. • Experienced in small, medium and large companies as well as matrixed and multi‐national organizations. • Responsible for building and operating first full‐ service Marketing Department for $300 million division in U.S. and Canada. • Domestic and international markets experience. • Introduced three new services while revising three • Skilled in the areas of Product / Service services generating more than $10.6 million within Development, Business / Market Development, six‐month period. Product / Brand Management, Communications / Media Placement, General Management and • Began operations in India resulting in second‐year Strategic Planning. revenue of $8 million. • Directed and led inter‐divisional cross‐selling • Innovative and persistent problem solver who activities resulting in $2 million first‐year revenue. thrives on challenges, excels under pressure and gets the job done. • Increased close ratio by 25% in targeted areas by analyzing data by SIC code and geography and • Builder and developer of employees. adjusting pricing.
- 2. Rob Berman rcberman2@yahoo.com Industry Experience Global Experience Education • Insurance • Operated in US and internationally • MBA in Marketing • Consulting and Business Coaching • Traveled to 20 countries on business • BA in Accounting/Bus Admin • Roadside Assistance Services • Performed operational reviews • Service Contracts • Worldwide single point for referrals Product Management Project Management Product Development • Implemented Product Mgt Process • Multi‐million dollar projects • Brought over 30 new & revised • Pricing and margin implementation • Project ownership products and services to market • Created strategies to drive business • Project governance • Stage gate process • Steering committees • Market expansion mentality • Customer focused solutions Marketing Communications Market Research Financial Outcome • Advertising/Public Relations • Surveys • Managed budgets up to $7 • Internet / Intranet development • Segmentation million • Interviewed by publications • Customer needs identification • Negotiated financial deals • Social Media • Contract and vendor • Blogger negotiations
- 3. Rob Berman rcberman2@yahoo.com Results Business Outcomes Demand Creation • Boosted revenues 375% over 3 years • Increased revenue production • Profit improvement through • Grew revenue 58% in one year • Expense management savings pricing, promotion & positioning • Moved business from $560,000 loss • Streamlined business processes • Segmented business goals to $1.13 million profit • Reorganized business units • Record of sales & margin growth Strategic Planning Business Development Performance Measurement • Multi‐year Strategic Plan drafting • Target Market identification • Devised performance scorecards • SWOT Analysis • Cross‐selling initiatives • Developed process dashboards • Competitive Landscape Review • Proposal Development • Set standards and managed • Cost Benefit Analysis • Unique Selling Proposition performance • Channel Management General Management HR Management Leadership • 15 years of P&L responsibility • Hiring and retaining talent (17 staff) • Created high performing teams • Business Unit Management • Assist under‐performers • Management skills coaching • Budgeting and forecasting • Matrix Management • Results oriented • Accountability • Cross‐functional teams