EG2009 Rob Pochert Ppt
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The document describes Beaverton, Oregon's economic gardening program pilot from 2008. Economic gardening is a business development approach that targets existing local businesses with growth potential using data resources. Beaverton launched its pilot program to support local businesses as traditional recruitment had not worked and developable land was limited. The program provided businesses with information, infrastructure connections, and strategic data to increase competitiveness and sales. Initial client feedback was positive, with most satisfied and planning to use the services again.
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EG2009 Rob Pochert Ppt
- 1. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Rob Pochert, CEcD, EDFP Economic Development Program Manager
- 2. What is Economic Gardening? Proactive Approach to Business Development 80%-90% of New Jobs come from Existing Business Targets Viable, Existing Businesses with Demonstrated Potential for Growth Uses High-Powered Data Resources to Increase the Competitiveness of Local Businesses Powerful Tool for Business Attraction www.BusinessBeaverton.com
- 3. Beaverton, Oregon? www.BusinessBeaverton.com A Portland Suburb: Transportation Nexus for the Westside. Hwy 217, Hwy 26, Hwy 10., Hwy. 8 Light Rail & Commuter Rail connect in Beaverton Geographically an Excellent Location for Business.
- 4. Demographics - Beaverton, Oregon Population – 86,205 (PSU, 2008 est.) Median Age – 34.6 College Degrees – 41% Median Household Income – $53,659 Ethnicity – 73% White, 14% Hispanic, 11% Asian (21% Foreign Born) US Census Bureau, 2007 Estimates www.BusinessBeaverton.com
- 5. Beaverton’s Industry Sectors Services: 42.7% Manufacturing: 16.7% Retail Trade: 12% Finance / Insurance / Real Estate: 9.5% Construction: 5.1% Wholesale Trade: 4.8% Public Administration: 2.3% Agriculture / Mining: 0.3% Other: 2.9% www.BusinessBeaverton.com
- 6. Beaverton’s Occupations Management/Professional: 43% Sales/Office: 27.8% Service: 12.7% Production/Transportation: 10.3% Construction: 5.5% www.BusinessBeaverton.com
- 7. Why Economic Gardening . . . Beaverton is a City where . . . . . Traditional Business Recruitment Model has not worked. Community lacks a supply of developable, vacant industrial ground. Business development services were contracted to the City of Portland www.BusinessBeaverton.com
- 8. How We Got Here . . . July 2006, EG Concept Presented to City Council. Council requested plan development Plan development process Detailed Strategy for program implementation Identified potential Partners Tested concept w/Partners Focus Groups and Survey to test concept www.BusinessBeaverton.com April, 2007, Council Approved Plan, & Authorized funding for pilot program
- 9. Economic Gardening . . . www.BusinessBeaverton.com What does Beaverton offer to support our local Business? Information Infrastructure Connections
- 10. Economic Gardening . . . Information Mine Strategic Information from GIS and other High-powered Data Bases Infrastructure Not just basic infrastructure, but quality of life and intellectual infrastructure Connections Higher Ed, Business to Business, Networks, & Public/Private Resources www.BusinessBeaverton.com
- 11. Business Support Services . . . Customer Profile Database of Available Property Demographics & Market Data Business Strategy Development Technical Assistance www.BusinessBeaverton.com
- 12. Accessing Services . . . Initial Consultation with Individual Business Owners Determine Eligibility and Identifying Information Needs Enter Program or Refer to Appropriate Partner www.BusinessBeaverton.com
- 13. Program Services . . . Marketing Lists Competitor Information Site Selection Assistance Alternative Financing Storefront Renovation Grants Workforce Development www.BusinessBeaverton.com
- 14. Service Delivery Process . . . www.BusinessBeaverton.com
- 15. Information Resources . . . Costar Real Estate Services Selectory Business Database Marketplace Gold Direct Mail Lists ESRI GIS Business Analyst Reference USA Company Dossier www.BusinessBeaverton.com
- 16. Marketing Economic Gardening . . . Redesign of Brochures and Website Targeted Mailings to Local Businesses “ Intro to Economic Gardening” Presentations at Chamber of Commerce Presentations to Community, Regional & Statewide Organizations Press coverage from Oregonian, Valley Times, Chamber Newsletter, Kennedy School of Gov. Ongoing “Cold Calls” on Local Business www.BusinessBeaverton.com
- 17. Business Cold Calls . . . . www.BusinessBeaverton.com
- 18. The Economic Gardening Program www.BusinessBeaverton.com 04/25/09
- 19. The Economic Gardening Program www.BusinessBeaverton.com
- 20. Client Feedback . . . www.BusinessBeaverton.com January Survey Results: 37 % Response 95% Satisfied with Response Time 70% Satisfied with Accuracy & Usefulness of Information 94% Will Use Services Again 25% Have Increased Sales 5% Have Made Capital Expenditures
- 21. Client Feedback . . . “ It's a brilliant idea and Beaverton is ahead of the game by supporting their local businesses with this creative program” “ Very professional, and a business learns a lot about themselves when they go through the intake session” “ EG provided actual contacts. EG is a superior product - it has a superior price - free. I hope our competitors are not using this.” www.BusinessBeaverton.com
- 22. Gardening Requires Lots of Water, Usually in the form of Perspiration. www.BusinessBeaverton.com
- 23. Beaverton’s Next Steps . . . www.BusinessBeaverton.com
- 24. A Partnership . . . www.BusinessBeaverton.com City of Beaverton Phone: 503.526.2456 [email_address] Beaverton Area Chamber of Commerce Phone: 503.644.0123 [email_address]
- 25. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Questions?