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THE AGILE IT PLATFORM




The Big Win
Stop Playing Small-Ball with Your Cloud Strategy
Dave Roberts
Vice-President, Strategy
dave.roberts@servicemesh.com
Personal Twitter: @sandhillstrat
Company Twitter: @servicemesh
ServiceMesh Corporate Background

•   Provider of enterprise-class “solution delivery lifecycle management” software for
    Fortune 500 / Global 2000 clients
•   Customers include some of the world’s largest and most sophisticated companies in:
     –   Financial services
     –   Health care
     –   Consumer
     –   Other IT-intensive industries
•   Global presence, headquartered in Los Angeles with offices in Austin, London,
    New York, Sydney, and Washington D.C.
                                                        3X revenue growth in 2010
                                                 3rd   consecutive year of profitability




                                                                                           2
Why?
       3
A Look Back at a
Decade of IT Evolution



                         4
10 Years Ago

                             Total Time: ~12 – 16 Weeks


    Developer                     IT Department
                 1 Request                        6 Installation and Configuration




                 7 Ready

                                                                     4 Purchase Order
            3 Approved

                               2 OK?
                                                    5 Shipment



                           Manager                          Vendor

                                                                                        5
5 Years Ago: Virtualization

                               Total Time: ~1 Week


    Developer                    IT Department
                 1 Request                                4 Create VM




                                               VM
                                           Provisioning
                 5 Ready                      Tool


            3 Approved

                              2 OK?




                           Manager

                                                                        6
3 Years Ago: Cloud

                               Total Time: ~1 Week


    Developer                    IT Department
                 1 Request                                4 Create instance




                                              Cloud
                                           Provisioning
                 5 Ready                       Tool


            3 Approved

                              2 OK?




                           Manager

                                                                              7
1 Year Ago: Self-Service Portal

                                 Total Time: ~1 Hour*


    Developer                      IT Department
                    1 Request                               2 Create instance


                Self-Service
                   Portal

                                                Cloud
                                             Provisioning
                    3 Ready                      Tool




                                * M – F, 8:30a – 5:30p
                                                                                8
Today: Self-Service Portal + Automated Orchestration

                                Total Time: 5 minutes


    Developer                     IT Department
                    2 Request                            3 Create instance


                Self-Service
                                     Orchestration
                   Portal


                    4 Ready       1 Create service offerings




                                                                             9
Conventional Cloud Thinking:

    1    Cloud is cheaper.


    2    Cloud is more agile.


                                10
All this is “small ball.”




                            11
Small Ball:
   Minor League
   Junior Varsity
Doesn’t Really Matter


                        12
Technology Waves
Capabilities / Business Value




                                Incremental Improvement




                                                                 ~10 - 15 Years

                                                           Intense Value Creation


                                                          Time
                                                                                    13
Technology Waves
                                                                       2010s: Cloud
Capabilities / Business Value




                                                            1995: The Web




                                1980s: Personal Computing




                                                               Time
                                                                                      14
Technology Waves
                                                                       2010s: Cloud
Capabilities / Business Value




                                                            1995: The Web




                                1980s: Personal Computing



                                                                                      Fortunes are won
                                                                                        and lost here


                                                               Time
                                                                                                         15
Technology Waves
                                                                       2010s: Cloud
Capabilities / Business Value




                                                            1995: The Web




                                1980s: Personal Computing



                                                                                      Winners enforce
                                                                                      the status quo



                                                               Time
                                                                                                   16
Lesson:
Big value capture happens
 during rapid technology
         adoption


                            17
Value Capture:

Market Share
 Revenue
Profitability

                 18
Your Market Share
  Your Revenue
 Your Profitability


                      19
Think about the Web…




                       20
Winners:

 “Let’s use the web to change the
way we engage with our customers
      and transact business.”


                                    21
Losers:

“Let’s buy a server and put up a
          home page.”


                                   22
$37B revenue


               23
Bankrupt


           24
Agile IT and cloud computing
are at least as transformational
  to enterprises as the web.


                                   25
But, most of us are playing
       small ball.



                              26
1   Problem: Narrow View


              IT Department




                              27
Machine and operations
   arbitrage is thin.



                         28
vs.




      29
IT Operations Automation
            ≠
     Business Agility.



                           30
Solution: Focus on the
  1                  Solution Delivery Lifecycle


Customer    Sales       Marketing      Business       Developer   IT Department
                                       Analyst




                              Business Unit


             Optimize the overall Solution Delivery Lifecycle



                                                                                  31
Lowering cost/effort/hassle
results in more experiments.



                               32
Fast fail




            33
Test:

Did you alter your company’s
     earnings per share?


                               34
Test:

Did you alter your company’s
     earnings per share
       for the better?

                               35
Problem: Generic Offerings,
2            Limited Synergy



      Developer                      IT Department



                  Self-Service
                     Portal




                                 1 Create service offerings




                                                              36
“You can have any color you want as long as it’s black.”

                                                           37
Business units are tempted to
          bypass IT.



                                38
2    Solution: Embrace Collaboration

    Developers                   Application
                                  Architect




                                 Product
                                 Manager




                 IT Department



                                               39
Problem: Diverse User Base with
       3                  Diverse Hybrid Clouds
                          Creates Governance Holes

  Development                                    Hybrid Clouds


                           Self-Service
                              Portal
Product                          +
Planning                  Orchestration



    Operations




                                                                 40
Simple role-based access control
         is not enough.



                               41
42
Solution: Advanced Policy
       3                   Management

  Development                                                             Hybrid Clouds



                             2 Enforcement and Audit
Product
Planning




    Operations                           1 Create policies




                                                               Audit /
                                    IT          Security     Governance
                                                                                          43
Your Challenge



       1         Focus on the Solution Delivery Lifecycle.



       2         Embrace collaboration.



                 Empower all users with advanced policy
       3         management.



                                                             44
Big finish

Cue the blatant product plug…


                                45
ServiceMesh Agility Platform™
Transforming the Solution Delivery Lifecycle


                                         Build                                          Share
                                                                                          Dev, Arch, Proj
                                         Developers                                       Mgrs, Admin
                                         & Architects

                                 Agility Designer™                            Agility CenterPoint™
    Plan                         Assemble, validate, publish                    Subscribe, collaborate, assess                   Run
    Analysts and
    Project Mgrs                                                                                                                 Dev, Operations,
                                                                   Identity                                                      & Admin
                                                                   Admin & Operations
      Agility Planner™                                                                                       Agility Manager™
      Inventory, profile, prioritize
                                                               Agility Access™                                   Provision, manage, monitor
                                                                Identity Federation




                              Internal                                                                             SaaS
                                                 External             Secure                PaaS                 Providers
                               Private                                                    Providers
                                                  Private             Public


 Proprietary & Confidential                                                                                                                     46
Thank you
Dave Roberts
Vice President, Strategy

Email:                     dave.roberts@servicemesh.com
Web:                       http://www.servicemesh.com/
Company Twitter:           @servicemesh
Personal Twitter:          @sandhillstrat




                                                          47

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The Big Win: Stop Playing Small-Ball with Your Cloud Strategy

  • 1. THE AGILE IT PLATFORM The Big Win Stop Playing Small-Ball with Your Cloud Strategy Dave Roberts Vice-President, Strategy dave.roberts@servicemesh.com Personal Twitter: @sandhillstrat Company Twitter: @servicemesh
  • 2. ServiceMesh Corporate Background • Provider of enterprise-class “solution delivery lifecycle management” software for Fortune 500 / Global 2000 clients • Customers include some of the world’s largest and most sophisticated companies in: – Financial services – Health care – Consumer – Other IT-intensive industries • Global presence, headquartered in Los Angeles with offices in Austin, London, New York, Sydney, and Washington D.C. 3X revenue growth in 2010 3rd consecutive year of profitability 2
  • 3. Why? 3
  • 4. A Look Back at a Decade of IT Evolution 4
  • 5. 10 Years Ago Total Time: ~12 – 16 Weeks Developer IT Department 1 Request 6 Installation and Configuration 7 Ready 4 Purchase Order 3 Approved 2 OK? 5 Shipment Manager Vendor 5
  • 6. 5 Years Ago: Virtualization Total Time: ~1 Week Developer IT Department 1 Request 4 Create VM VM Provisioning 5 Ready Tool 3 Approved 2 OK? Manager 6
  • 7. 3 Years Ago: Cloud Total Time: ~1 Week Developer IT Department 1 Request 4 Create instance Cloud Provisioning 5 Ready Tool 3 Approved 2 OK? Manager 7
  • 8. 1 Year Ago: Self-Service Portal Total Time: ~1 Hour* Developer IT Department 1 Request 2 Create instance Self-Service Portal Cloud Provisioning 3 Ready Tool * M – F, 8:30a – 5:30p 8
  • 9. Today: Self-Service Portal + Automated Orchestration Total Time: 5 minutes Developer IT Department 2 Request 3 Create instance Self-Service Orchestration Portal 4 Ready 1 Create service offerings 9
  • 10. Conventional Cloud Thinking: 1 Cloud is cheaper. 2 Cloud is more agile. 10
  • 11. All this is “small ball.” 11
  • 12. Small Ball: Minor League Junior Varsity Doesn’t Really Matter 12
  • 13. Technology Waves Capabilities / Business Value Incremental Improvement ~10 - 15 Years Intense Value Creation Time 13
  • 14. Technology Waves 2010s: Cloud Capabilities / Business Value 1995: The Web 1980s: Personal Computing Time 14
  • 15. Technology Waves 2010s: Cloud Capabilities / Business Value 1995: The Web 1980s: Personal Computing Fortunes are won and lost here Time 15
  • 16. Technology Waves 2010s: Cloud Capabilities / Business Value 1995: The Web 1980s: Personal Computing Winners enforce the status quo Time 16
  • 17. Lesson: Big value capture happens during rapid technology adoption 17
  • 18. Value Capture: Market Share Revenue Profitability 18
  • 19. Your Market Share Your Revenue Your Profitability 19
  • 20. Think about the Web… 20
  • 21. Winners: “Let’s use the web to change the way we engage with our customers and transact business.” 21
  • 22. Losers: “Let’s buy a server and put up a home page.” 22
  • 24. Bankrupt 24
  • 25. Agile IT and cloud computing are at least as transformational to enterprises as the web. 25
  • 26. But, most of us are playing small ball. 26
  • 27. 1 Problem: Narrow View IT Department 27
  • 28. Machine and operations arbitrage is thin. 28
  • 29. vs. 29
  • 30. IT Operations Automation ≠ Business Agility. 30
  • 31. Solution: Focus on the 1 Solution Delivery Lifecycle Customer Sales Marketing Business Developer IT Department Analyst Business Unit Optimize the overall Solution Delivery Lifecycle 31
  • 33. Fast fail 33
  • 34. Test: Did you alter your company’s earnings per share? 34
  • 35. Test: Did you alter your company’s earnings per share for the better? 35
  • 36. Problem: Generic Offerings, 2 Limited Synergy Developer IT Department Self-Service Portal 1 Create service offerings 36
  • 37. “You can have any color you want as long as it’s black.” 37
  • 38. Business units are tempted to bypass IT. 38
  • 39. 2 Solution: Embrace Collaboration Developers Application Architect Product Manager IT Department 39
  • 40. Problem: Diverse User Base with 3 Diverse Hybrid Clouds Creates Governance Holes Development Hybrid Clouds Self-Service Portal Product + Planning Orchestration Operations 40
  • 41. Simple role-based access control is not enough. 41
  • 42. 42
  • 43. Solution: Advanced Policy 3 Management Development Hybrid Clouds 2 Enforcement and Audit Product Planning Operations 1 Create policies Audit / IT Security Governance 43
  • 44. Your Challenge 1 Focus on the Solution Delivery Lifecycle. 2 Embrace collaboration. Empower all users with advanced policy 3 management. 44
  • 45. Big finish Cue the blatant product plug… 45
  • 46. ServiceMesh Agility Platform™ Transforming the Solution Delivery Lifecycle Build Share Dev, Arch, Proj Developers Mgrs, Admin & Architects Agility Designer™ Agility CenterPoint™ Plan Assemble, validate, publish Subscribe, collaborate, assess Run Analysts and Project Mgrs Dev, Operations, Identity & Admin Admin & Operations Agility Planner™ Agility Manager™ Inventory, profile, prioritize Agility Access™ Provision, manage, monitor Identity Federation Internal SaaS External Secure PaaS Providers Private Providers Private Public Proprietary & Confidential 46
  • 47. Thank you Dave Roberts Vice President, Strategy Email: dave.roberts@servicemesh.com Web: http://www.servicemesh.com/ Company Twitter: @servicemesh Personal Twitter: @sandhillstrat 47