Robinhood Mobile User Onboarding
- 3. Robinhood get’s right to the 3 Important CTAs: • Registration/Login • Swipe for more info • Try Demo
- 4. Robinhood get’s right to the 3 Important CTAs: • Registration/Login • Swipe for more info • Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet.
- 5. Robinhood get’s right to the 3 Important CTAs: • Registration/Login • Swipe for more info • Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready. I love that they prioritize by size, color, and positioning. …Pretty…
- 6. Great! Free stock trading. That’s a very strong value proposition.
- 7. Great! Free stock trading. That’s a very strong value proposition.
- 8. Great! Free stock trading. That’s a very strong value proposition. Also they give a great benchmark vs competitors. $10 per trade can really add up.
- 9. “How is this possible?!” Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
- 10. Great! Free stock trading. That’s a very strong value proposition to open with. “How is this possible?!” Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) The 4 dots clearly indicate that there are more pages to go Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
- 12. What’s the question on users minds? Security.
- 13. What’s the question on users minds? Security. I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding.
- 14. I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding. Member of an org that doesn’t mean much to me, but they do guarantee protection up to $500,000! That works. What’s the question on users minds? Security.
- 16. “But can’t I just use Vanguard/Schwab/Etc.?”
- 17. “But can’t I just use Vanguard/Schwab/Etc.?” Again, they’re super on top of user sentiment and questions
- 18. “But can’t I just use Vanguard/Schwab/Etc.?” Again, they’re super on top of user sentiment and questions They clearly articulate their advantage and stress the importance of mobile.
- 19. Now I’m on the last page, but what if users still aren’t ready to sign up?
- 20. Now I’m on the last page, but what if users still aren’t ready to sign up? They can try the demo!
- 22. I only see a CTA for signing up. Again.
- 23. This explanation tells me exactly what I can do… But how? I only see a CTA for signing up. Again.
- 24. This explanation tells me exactly what I can do… But how? I only see a CTA for signing up. Again. If you look closely, you can see that this is a card, not a static page. Not a great design but…
- 25. Pulling the page up reveals a list.
- 26. Pulling the page up reveals a list. I would recommend displaying a card that is only partially viewable without scrolling
- 27. Like this
- 28. Like this
- 29. Like this Or these. Which imply there’s more content below
- 30. This card doesn’t give any visual cues to users’ ability to scroll down
- 31. Okay. So now we have a dashboard. Let’s click on one of these
- 32. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today
- 33. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here.
- 34. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here. Let’s click on 3 months to get a bigger picture view
- 36. The colors change for an overall downward trend!
- 37. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture
- 38. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
- 39. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture The colored dot indicates where to place fingers While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
- 41. Dragging your finger across shows historical numbers. Imprecise, but +10 cool points
- 42. Scrolling down, we can see other important stats and an about section.
- 43. Scrolling down, we can see other important stats and an about section. Let’s click buy.
- 44. A simple UI for checkout. Very clean and less confusing than most companies in the field.
- 45. Once you enter the number of shares, you’re prompted to review the order
- 46. Once you enter the number of shares, you’re prompted to review the order This makes a lot of sense with mobile, especially given the clunkiness of mobile controls.
- 47. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade.
- 48. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
- 49. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. Rather than utilize another button to complete the purchase, Robinhood helps avoid accidental presses by harnessing a swipe gesture for confirmation. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
- 51. Lastly, they let you decide whether to sign up now, or continue playing with the service.