Rocket content
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The document discusses the pivotal role of interpersonal guidance and the internet in how enterprise decision-makers gather business information, noting that colleagues are viewed as highly valuable sources. It highlights a preference for self-gathering information over delegating tasks and emphasizes the importance of creating shareable content that resonates with executives. The content should be engaging enough to be referenced in presentations and used in decision-making processes.
Rocket content
- 1. (rocket content)Your b2b secret weapon.Flickr photo credit: mayhem
- 2. hurdlescore challengeEnterprise decision-makers are hereFlickr photo credit: Elizabeth Haslam
- 3. how executives find business information77% view guidance from colleagues at work as very valuable, compared to 43% maintaining the same view of online communities
- 4. 22% see “guidance from contacts in online communities” as “very valuable”
- 5. 74% find the Internet, as an information source, “very valuable”
- 6. 51% percent find information from “at-work contacts” to be “very valuable”
- 7. 53% prefer to “gather information for decision making” themselves, while 47% either “start the process and forward it to others to complete,” or “assign others to gather the information”
- 8. Only 16% of “non-IT execs read work-related blogs daily”Flickr photo credit: Kent3ed
- 9. rocket content…Gets to the top.Shoots up chain of commandInfluences everyone it touchesIs irresistibly-shareableHelps sell upward, internallyFlickr photo credit: Intiaz Rahim
- 10. To get here……aim a little lower.Flickr photo credit: rustman
- 11. Your link to the C-SuiteMore likely to understand & get excited about value prop
- 12. Acts as decision support to BDMs
- 13. More likely to be engaged in social media
- 14. Has more time to listen to you
- 15. Isn’t on the “About Us” pageFlickr photo credit: MattiMattila
- 16. Ponder these questions:Can I easily imagine this content……being passed to an executive?…being referenced in a presentation?…being used as a counterpoint to an objection?…making someone pick up the phone?Flickr photo credit Piero Sierra