Rockin' Search Engine Optimization in Drupal

Rockin' your
Search Engine Optimization
Through Drupal

Sitemap – a website's directory
●
Directory of pages
in your website
●
Allows easy way for
search engines to
index each page
●
Can state last
modified date,
change frequency,
and priority.

XML Sitemap Module!
●
Actually a grouping of sub
modules
●
Updates on cron
●
Provides automatic sitemap
submission to Bing and
Google
●
Individual paths added to
sitemap through submodules
●
Everything is disabled by
default!
Provides
●
Custom Links
●
Search engines
●
Internationalization
●
Menu
●
Node
●
Taxonomy
●
User
Module link: https://drupal.org/project/xmlsitemap

Example of XML Sitemap content configuration
path: admin/config/search/xmlsitemap/settings

Your pages now exist on the
Internet!
(Almost, kinda)
Utilize webmaster tools to submit sitemap (beyond just Drupal doing it.)
●
Google Webmaster Tools: http://www.google.com/webmasters/
●
Bing Webmaster Tools: http://www.bing.com/toolbox/webmaster
Next, unuglify your content URLs.
(Unless you really like node/1234 and taxonomy/term/23)

Friendly URLs with Pathauto
●
Drupal supports “SEO urls” aka
path aliases
●
Does not support automatic
path alias generation
●
Pathauto adds automatic path
aliases
●
Turning it on puts it in action.
●
Customizable patterns for epic
URL names
●
Supports files, nodes, taxonomy
terms, and users, and more!
Module link: https://drupal.org/project/pathauto

Metadata (tags): Tying it all together
●
Meta tags are an
HTML element
●
Provides metadata
about the content
being viewed
●
Gives content context
offsite (search
engine, social media)
Types of Metatag data
●
Description
●
Publisher
●
Author
●
Open Graph
●
Twitter cards
Luckily, there's a module for that: Metatag

Metatag module
●
Defacto SEO module for
Drupal.
●
Easily configurable to provide
default meta tag values
●
Allows patterns to be set by
node type, taxonomy
vocabularies
●
Ability to customize individual
nodes, terms, views, or panels.
●
Use tokens for dynamic
content
Provides
●
Open Graph
●
Twitter Cards
●
Dublin Core
●
Context integration
●
Views integration
●
Panels Integration

Example of Metatag & submodule defaults management. You
have the ability to add new defaults (by node type, vocabulary)

Metatag: The Basics
●
Page title
●
Description
●
Abstract (oddity)
●
Keywords (deprecated)
●
Google News data
●
Image source
●
Canonical URL
●
Shortlink URL
●
Publisher URL (Google+ Authorship)
●
Author URL (Google+ Authorship)

Metatag: Open Graph
●
Metatag provides a means to
enter a value for all possible
Open Graph values.
●
Structured data protocol
created by Facebook
●
Supported by Facebook,
Pinterest, LinkedIn, Google+
and more.
●
Supports images, audio, and
video identification.
●
Defines content as type: music,
video, article, book, etc.
●
Document site: http://ogp.me/

Metatag: Twitter Cards
●
Twitter does not use Open
Graph
●
Utilizes Twitter Cards and
its own markup
●
Metatag provides a
means to populate all
proper options
●
Must get approved by
Twitter for site to display as
a card in timelines.

Metatag: Context Module
●
Requires Context
module to be
enabled
●
Allows manipulation
of default Metatag
settings based on
Context conditions.

Metatag: Views Integration
●
Allows pages created in
Views to support meta
tags.
●
Without Metatag:
Views, a View page
only sets title tag.
●
Adds a setting section
that provides per View
configuration of all
availability Metatag
options.

Metatag: Panels Integration
●
Provides a
configuration page for
Panels
●
Allows page variants to
have unique Metatag
configurations
●
Harnesses page variant
context's to provide
token replacements.

SUCCESS!
●
Screaming Frog SEO:
http://www.screamingfrog.co.uk/seospider/
●
Open Graph Debugger:
https://developers.facebook.com/tools/debug/
●
Twitter Card Validator
https://dev.twitter.com/docs/cards/validation/validator
Note! You need to activate Twitter Cards at the above URL
●
Search Engine Land: http://searchengineland.com/
●
Google Webmasters on YouTube:
https://www.youtube.com/user/GoogleWebmasterHelp

Rockin' Search Engine Optimization in Drupal

More Related Content

Viewers also liked (20)

Similar to Rockin' Search Engine Optimization in Drupal (20)

More from Matt Glaman (6)

Recently uploaded (20)

Rockin' Search Engine Optimization in Drupal