Rocky Design To Make Talk

This document discusses the lessons learned by an advocacy and corporate social responsibility organization called CSR. It provides background on CSR's parent company and history. The key lessons discussed are: 1) Advocacy requires sustained effort and can't be done too infrequently, 2) It's best to advocate for widely believed causes, 3) Engaging materials are important, 4) Partnerships with media and publicity groups can help advocacy efforts, 5) An integrated approach without strict creative/supplier divisions is best, and 6) Advocacy success can't be guaranteed due to many variables outside one's control. The document ends by quoting Winston Churchill on the importance of giving through one's work.