Sharing insights to create campaigns with real impact
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The Lullaby Trust aims to eliminate unexplained deaths of babies and young children while providing support to bereaved families, focusing on expert advice, understanding causes, and raising awareness. Their Safer Sleep Week campaign raises awareness about Sudden Infant Death Syndrome (SIDS) and promotes safer sleep practices, which could potentially save lives. Collaboration with health professionals and tailored resources for parents are critical to effectively communicating safer sleep advice and addressing co-sleeping guidelines.
Sharing insights to create campaigns with real impact
- 1. Sharing insights to create campaigns with real impact Christina Rolles, Head of Communications, The Lullaby Trust
- 2. The Lullaby Trust in brief 1 Sharing insights to create campaigns with real impact Our ultimate aim is to end all unexplained deaths of babies and young children and provide support for every family whose baby or child died We work towards this through: ✓ Ensuring families and professionals get expert advice to keep their babies safe ✓ Understanding why babies die and how deaths can be prevented ✓ Supporting all bereaved families at any time after the death of their baby or child ✓ Raising awareness and working with others to save babies’ lives and improve bereavement support
- 3. Working with health professionals 2 Sharing insights to create campaigns with real impact A recent audience survey showed that: 24% 42.5%25% Health professionals make up around 25% of our audience Professionals working with families make up another 24% 18% New or expectant parents make up 18% Almost half of our supporters first hear about us from a health professional
- 4. Our frontline staff 3 Sharing insights to create campaigns with real impact Our Regional Development Officers (RDOs) are the vital link between the office based Comms team and bereaved families, Befrienders, group members, supporters and professionals Comms RDOs Bereaved families, professionals, supporters, Befrienders, Group members
- 5. 4 Sharing insights to create campaigns with real impact
- 6. Our Safer Sleep Week campaign Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS) and the safer sleep advice that reduces the risk of it occurring. We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly around 4 babies a week die from SIDS. If all parents were aware of safer sleep advice many lives could be saved. 5 Sharing insights to create campaigns with real impact
- 7. 6 Sharing insights to create campaigns with real impact The problem Parents were not getting clear advice on safer co-sleeping as many health professionals avoided the topic or simply told parents they should not do it. Our frontline staff highlighted the issue that health professionals needed support to have these conversations with parents
- 8. 7 Sharing insights to create campaigns with real impact Collaboration to tackle the issues
- 9. 8 Sharing insights to create campaigns with real impact Resources for professionals
- 10. 9 Sharing insights to create campaigns with real impact Supporting resources for parents
- 11. 10 Sharing insights to create campaigns with real impact
- 12. 11 Sharing insights to create campaigns with real impact Campaign highlights 215kViews of our co-sleeping animation 50,000 650 Over 50,000 guides ordered Pieces of media coverage 144,000 Co-sleeping information viewed 144,000 times on our website, the third most visited page
- 13. 12 Sharing insights to create campaigns with real impact Campaign highlights 80,295 Facebook engagements 1.7k New Facebook followers 3mTwitter users reached with #SaferSleepWeek
- 14. How can service delivery and campaigning come together? Campaign Network 2 October 2019 London #CCcampaigns
- 15. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk