Rosenblum Workflow Choices Introducing XML
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The document discusses the integration of XML into publication workflows, emphasizing its importance for modern digital experiences such as responsive design and accessibility. It outlines various approaches for introducing XML, along with their respective pros and cons, and highlights the necessity for quality control and effective vendor management in the XML process. The conclusion urges stakeholders to evaluate business goals and consider XML as a tool for enhancing production efficiency and creating new products.
Rosenblum Workflow Choices Introducing XML
- 1. Workflow Choices: When and Where Do I Introduce XML? Presentedby Bruce D. Rosenblum CEO IneraIncorporated
- 2. Copyright Ó2017 IneraIncorporated. All Rights Reserved Transformative Technologies…
- 3. Copyright Ó2017 IneraIncorporated. All Rights Reserved …Require New Product Features • Responsive Design • Automatic reflowable text • Richly hyperlinked • Dynamically updated • Accessible for visually impaired • Reading static PDF is no longer good enough • New users expect a dynamic experience
- 4. Copyright Ó2017 IneraIncorporated. All Rights Reserved ISO OBP: New User Experiences
- 5. Copyright Ó2017 IneraIncorporated. All Rights Reserved ISO OBP: Search Results
- 6. Copyright Ó2017 IneraIncorporated. All Rights Reserved ISO OBP: Look Inside
- 7. Copyright Ó2017 IneraIncorporated. All Rights Reserved ISO OBP: Limited Content Access
- 8. Copyright Ó2017 IneraIncorporated. All Rights Reserved ISO OBP: Hyperlinked Cites
- 9. Copyright Ó2017 IneraIncorporated. All Rights Reserved ISO OBP: Link Out
- 10. Copyright Ó2017 IneraIncorporated. All Rights Reserved The Foundation: XML • XML is the foundation for: • Freemium content distribution • Responsive Design • Automatic reflowable text • Rich hyperlinks • Dynamic updates • Accessibility for the visually impaired
- 11. Copyright Ó2017 IneraIncorporated. All Rights Reserved XML: Thoughtful Choices • XML does not "happen" • XML requires • Re-engineered publication workflow • New software tools • Additional production training • XML requires deliberate and thoughtful choices
- 12. Copyright Ó2017 IneraIncorporated. All Rights Reserved Adding XML In The Workflow • You can introduce XML at: • Authoring/Drafting • Before editing • Before composition • Post-publication • Each point has pros and cons
- 13. Copyright Ó2017 IneraIncorporated. All Rights Reserved The Original XML Dream • Committees create XML documents • Editors edit XML documents • XML single-source publication • Print • HTML • eBooks • Metadata feeds • Derivative products
- 14. Copyright Ó2017 IneraIncorporated. All Rights Reserved Actual Author Tools • Authors/Committees use • Microsoft Word • Word Perfect • FrameMaker • Google Docs
- 15. Copyright Ó2017 IneraIncorporated. All Rights Reserved The Author Reality • Most Authors • Do not think structure • Do not like production tasks • Outside Authors • Brilliant subject matter experts • Hard to train and support • Even harder to control
- 16. Copyright Ó2017 IneraIncorporated. All Rights Reserved The Word Macro Problem • Word macros are helpful, but… • Hard to write • Smart authors out-smart idiot-proof macros • Macros grow ever-larger to plug holes • Larger macros require more training • Hard to support • Multiple versions of Word • Hard to install • More challenging IT security requirements
- 17. Copyright Ó2017 IneraIncorporated. All Rights Reserved Online XML Authoring • The wave of the future? • “HTML”-like experience • XML under the hood • Issues • Authors can “break” it as easily as Word documents • Requires online access • Immature math editors • It may be XML, but is the XML correct?
- 18. Copyright Ó2017 IneraIncorporated. All Rights Reserved Post-Publication XML • Committee submits Word draft standard • Edited in Word • Typeset • “Typeset” in Word • InDesign or FrameMaker* • Proof and typeset corrections • Publish print and PDF • Create XML/ePub from PDF • *Convert typeset file back to Word • Final Word file returned to committee
- 19. Copyright Ó2017 IneraIncorporated. All Rights Reserved Post-Publication XML Issues • Advantages • No workflow changes • Disadvantages • Quality of XML unchecked • Extra production time and cost • Errors discovered in XML creation • It’s not an integrated workflow • Almost essential to outsource • Poor Word typesetting, or post-comp conversion to Word
- 20. Copyright Ó2017 IneraIncorporated. All Rights Reserved Managing Outsource Vendors • Vendors, like employees, need to be managed • If you don’t : • Tell them what you want • Check their work the result may differ from expectations
- 21. Copyright Ó2017 IneraIncorporated. All Rights Reserved How to Manage Vendors • Develop XML markup standards • Test several vendors • Compare results to tag same standard • Select on quality, not cost • Provide vendors with QA tools • Recheck ongoing vendor work
- 22. Copyright Ó2017 IneraIncorporated. All Rights Reserved XML First Workflow • Committee submits Word draft standard • Convert draft standard to XML • Edit standard in XML • Typeset XML • Proof and typeset corrections in XML • Create final PDF, ePub, etc. • Convert final XML to Word for next revision
- 23. Copyright Ó2017 IneraIncorporated. All Rights Reserved Advantages and Disadvantages • Advantages • File is continually validated to DTD • Disadvantages • Requires XML editing software for all editors • Training can be expensive • Freelance editors not practical • Editors work amidst XML tags • or XML editing customization is expensive • Final XML reconverted to Word for next revision
- 24. Copyright Ó2017 IneraIncorporated. All Rights Reserved XML “Middle” Workflow • Committee submits Word draft standard • Clean up draft and style paragraphs • Edit in Microsoft Word • Convert Word to XML • Typeset from XML • Proof PDF from XML • Corrections in Word; regenerate XML • Create final PDF, ePub, etc. • Final Word file returned to committee
- 25. Copyright Ó2017 IneraIncorporated. All Rights Reserved Advantages and Disadvantages • Advantages • Editors work in Microsoft Word • Lower training costs • Freelance editors are practical • Structure enforced prior to final pages • Final content is already in Word for next update • Disadvantages • Requires running application in-house for XML
- 26. Copyright Ó2017 IneraIncorporated. All Rights Reserved XML Quality • XML is not free • Neither is XML quality • PDF • Create it, proof it, publish it • XML • Create it, proof it, publish from it • XML-first and XML-middle facilitate XML quality • PDF created from XML
- 27. Copyright Ó2017 IneraIncorporated. All Rights Reserved XML Quality + • What's between the tags is important • What's not visible (metadata) is more important • XML requires more quality checks • Develop QC tools • False color proofing • Schematron(ISO/IEC 19757) scripts • Run tools on every XML file • Provide tools to any third party vendors • "Trust but verify"
- 28. Copyright Ó2017 IneraIncorporated. All Rights Reserved Where To Go Next • Evaluate and set business goals • Business requirements drive technical decisions • Learn more about XML • Mulberry Technologies (http://www.mulberrytech.com/) • NISO STS Project (http://www.niso.org/workrooms/sts/) • Talk to XML-savvy standards publishers • Hire an XML expert or consultant • Don't reinvent the wheel!
- 29. Copyright Ó2017 IneraIncorporated. All Rights Reserved XML Project Startup • Select an XML workflow • Based on business goals • Develop and Document XML markup standards • Build XML QA tools • Based on business rules • Required for any XML workflow • Start a pilot project • Re-evaluate results and fine-tune • Start XML workflow • Continue to refine and improve • Introduce new products
- 30. Copyright Ó2017 IneraIncorporated. All Rights ReservedSlide 30 Copyright Ó2013 Inera Incorporated. All Rights Standard XML For Standards Publishers • Brings new production efficiencies • Brings new products to customers • Brings new business opportunities • Solutions are improving daily • Now is the time for XML!
- 31. Copyright Ó2017 IneraIncorporated. All Rights Reserved Questions? Contact Us Inera Incorporated 19 Flett Rd. Belmont, MA 02478 USA +1 617 932 1932 info@inera.com www.inera.com