Routing & load logic followed
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Routing and load logic are important planning tools used by Apollo Tyres to optimize sales routes and product delivery. Routing involves creating a travel plan for salespeople to increase territory coverage while minimizing travel time. Key factors in routing include identifying customers, visit frequency, and locating routes around high potential customers. Load logic refers to planning the most efficient means of transporting products based on customer locations to reduce costs and improve time efficiency. Applying both routing and load logic helps Apollo Tyres increase profitability and forecasting accuracy.
Routing & load logic followed
- 1. ROUTING & LOAD LOGIC FOLLOWED BY APOLLO TYRES Presented by: Abhishek kumar
- 2. ROUTING • Routing is a travel plan or pattern used by a salesperson for making sales calls in a territory. • Advantages: 1. Reduction in travel time. 2. Helps to exclude backtracking. 3. Helps to follow milk run process. 4. Helps increase territory coverage. 5. Decreases travel time and increases selling time.
- 3. Points to consider in routing plans • Identification of present and potential customers. • Classification of customers • Call frequency of each customer to be decided. • Routing plan should be built around locations of high potential customers. • Minimization of travel time and maximization of selling time.
- 4. Types of routing • Straight line approach: Sales calls are made in one direction. • Circular approach: • Sales calls are made starting from base at the centre to customers in a circular pattern. • Clover leaf approach: Trips are decided and in one trip one part of territory is considered.
- 5. Application and importance of routing • The degree of importance to the application of routing depends on two factors: 1. The nature of the product. In this case the product is a durable product hence flexible routing plans can be followed. 2. Type of job of the sales officer. Here, the routing would depend on the territory coverage and territory association of the sales officer.
- 6. Load Logic • Load logic can be said to be the planning and commissioning of methods and means to deliver the consignment requested by the customer, keeping the distances of the customers in consideration. • It will depend on the loading styles to be followed according to the location of customers. • It will rely on the density of the market and will in turn determine the number of bodies to be commissioned for the process.
- 7. Means to be adopted • Roadways a) Heavy haulers b) Local transport • Trains • Waterways
- 8. Advantages of applying load logic • Ease in handling • Cost effectiveness • Time efficiency • Improve accuracy of revenue forecasts • Align inventory level with peaks and troughs in demand. • Enhance profitability for a given channel. • Increase efficiency of planning.
- 9. THANK YOU