Roy Man - UI Pitfalls & UX Approach
0 likes516 views
UI elements should look like UI elements and buttons should look clickable. Animations should be under 200ms to avoid appearing slow. Speed improvements benefit all users while other features may only benefit 5-10% of users. Provide context and explain the end goal to help users overcome things they don't understand. Focus on communicating values and benefits achieved through product use rather than just features. Measure key indicators first before adding more metrics to avoid getting lost in too much data. Use cohorts and funnels to identify where users may be getting stuck. Popular tools for analytics include Mixpanel and Intercom while books like The Inmates are Running the Asylum and Running Lean provide guidance on UX best practices.
Roy Man - UI Pitfalls & UX Approach
- 1. UI / UX Pitfalls to avoid
- 2. UI
- 3. UI elements should look like UI elements If you find that you explain the UI in the UI you did something wrong
- 4. BUTTONS SHOULD LOOK CLICKABLE If you find that you explain the UI in the UI Check Clickable items! “click here” – wrong!
- 5. Full Context
- 6. AB TEST
- 7. SPEED UI Animations Are Cool Keep animations under 200ms Over 200ms appears slow!
- 8. SPEED Every feature will probably benefit 5%-10% Of your users Speed benefits 100% don’t know what to do? – improve speed Chrome product team
- 10. Don’t Make Me Think There’s a book about it – don’t make me think
- 11. Information Allow Scheming And Drilldown
- 12. Call For Action - Bottom Line First Please Give Feedback, bla bla bla… bla bla bla…, so We’d appreciate your feedback.
- 13. UX
- 14. Explain what the end goal is, users that understand what the end goal is are far more likely to overcome things they don't understand. Level 50 - Take Over Cuba
- 15. Message Value Not Features Values – achieved after using the product ésumé-building service: • a feature might be “professionally designed templates” • the benefit would be an “eye-catching résumé that stands out” • but the finished story benefit would be “landing your dream job”. Ash Maurya Running lean
- 16. Stats – don’t overload • Measuring everything is the right way to stats hell (clicks / UI events) • Measure key indicators first – give it time – then add more • Use time to give granularity 8.1% of users did today, 4.2% did yesterday • Funnel / Segment users put users in boxes and measure if they are stuck there?
- 17. Stats – Cohort
- 18. TOOLS Mixpanel.com event stats Intercom.io CRM for users Optimizely.com A/B tests
- 19. BOOKS UX The inmates are running the asylum Alan Cooper Build Your Startup Running Lean Ash Maurya Pricing Predictably Irrational Dan Ariely Lookup - Dave McClure - AARRR!
- 21. Reinforcement • Engineers working on a big problem is ok, adding a “business guy” is not something you have to have. • Israel investors look for IP => traction Valley Investors look for Network & Data