Rp mr course quiz 01
1 like13,765 views
This document contains a quiz on market research with 10 multiple choice questions in two parts. Part A covers concepts like the definition of market research, organizations that provide it, and the proper scoping process. Part B focuses on effective presentation techniques such as engaging the audience, using data tables over slides, and presenting good news quickly. The answers to all the questions are provided at the end.
Rp mr course quiz 01
- 1. Ray Poynter Market Research in English Course July 2014 Quiz 01 Part A Question 1 Which of these BEST describes what market research is? 1) An academic discipline. 2) A tool to create marketing databases 3) A method of helping organisations make better decisions. Question 2 Which TWO of the following organisations sell/provide market research as their main activity? 1) Clients 2) Research agencies 3) Research trade bodies 4) Respondents 5) Research vendors 6) Research magazines Question 3 Which of the following should happen first when scoping a research project? 1) Conduct the analysis 2) Identify the business objectives 3) Deliver the report/presentation 4) Define the research objectives 5) Define the research method Question 4 Trades bodies and codes of conduct help? 1) Keep market research free from regulation. 2) Promote regulation by government/courts. 3) Promote self-regulation. Question 5 When seeking to improve the understanding between research suppliers and clients which of the following is the most important? 1) Regular and honest communication between the agency and the client. 2) Offering the lowest price. 3) Offering the newest services. 4) Offering real-time reporting and dashboards.
- 2. Part B Question 6 Who should researchers think like when making a presentation to a client? 1) A policeman 2) A scientist 3) A lawyer 4) A journalist Question 7 Which of these should you do in a presentation? 1) Engage the audience 2) Read all the slides 3) Show all the data 4) Overrun the time allocated 5) Present contradictory information Question 8 Which of these usually contains the most information? 1) Engaging infographic 2) Data tables Question 9 Which type of message is the quickest to present? 1) Bad news 2) Complicated news 3) Good news Question 10 A narrative flow means? 1) Presenting all the information 2) Connecting the parts of the presentation so they build a single picture 3) Allowing the audience to select which information to see/discuss 4) Presenting the data in the order they were collected
- 3. Answers 01 Part A Q1 3 Q2 2 & 5 Q3 2 Q4 3 Q5 1 Part B Q6 4 Q7 1 Q8 2 Q9 3 Q10 2