NYC Retail Tour - Growth Strategies Workshop
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This document provides strategies for early customer growth. It recommends researching influencers to get in front of real people, then tracking contacts and doing personalized outreach. The key is getting that first sale, then using email marketing to encourage repeat purchases through upsells, cross-sells and flash sales. It also advises talking to initial customers to learn how to improve the offering and encourage growth through referrals and social connections. Resources from the Shopify blog and manual are recommended to accelerate skills.
NYC Retail Tour - Growth Strategies Workshop
- 1. Growth Strategies Early traction strategies that make sense
- 2. HOW DO YOU PLAN TO ACQUIRE YOUR FIRST CUSTOMER?
- 3. WHAT’S YOUR OVERALL CUSTOMER ACQUISITION STRATEGY?
- 4. For early growth, you need to answer a handful of questions…
- 5. 1. How can I be guaranteed to get in front of real people? 2. How am I going to get that real person to buy from me a second, third and fourth time? 3. How can I get them to buy from me that second time as quickly as possible? 4. What else can I do with the customer relationship that will encourage growth?
- 6. How do I get in front of real people?
- 7. Get comfortable with 5 things 1. Researching people with reach (bloggers, reviewers, social media "influencers", group admins, etc) & figuring out their contact info. 2. Reaching out and figuring out a way to work together. 3. Hearing "no" 4. Being ignored. 5. Going back to 1.
- 8. How can we do this? ‣ Google search ‣ Sonar.bottlenose.com ‣ Topsy.com ‣ reddit.com/domain/www.blahblah.com
- 9. Start a spreadsheet… KEEP TRACK OF THE FOLLOWING INFORMATION Domain, contact info, whether they reply and the offer you’re making together BUILD THE INITIAL SPREADSHEET TO CONTAIN AT LEAST 50 CONTACTS Bonus points: create a "secret" list on Twitter that tracks their activity.
- 10. Do outreach ‣ This is where it comes down to your own personal experience and style. ‣ I can't tell you the "best" way to do outreach, because that's like saying what's the "best" way to telephone. There is no one right way.
- 11. THE MORE RESEARCH YOU DO, THE BETTER EQUIPPED YOU’LL BE
- 12. TRY AND GET A SENSE OF THE COMMUNITY’S DYNAMIC
- 13. DON’T BE AFRAID TO BE HONEST ABOUT BEING A NEW BUSINESS
- 14. Example: Hello Matcha Tea
- 16. THERE WILL BE PEOPLE WHO TELL YOU “NO”, BUT SOME PEOPLE WILL SAY “YES”
- 17. How do I get the second, third and fourth sale?
- 18. (WAIT, WHY AM I NOT FOCUSING ON GETTING THE FIRST SALE?)
- 23. SO HOW CAN YOU GET PEOPLE TO COME BACK AND SPEND SO MUCH MORE?
- 24. 1. HAVE AN EMAIL MARKETING STRATEGY THAT GIVES PEOPLE A REASON TO BUY AGAIN ‣ Up sells ‣ Cross-sells ‣ Logical second purchases ‣ Flash sales 2. TALK WITH YOUR INITIAL CUSTOMERS TO LEARN ABOUT WHAT THE LIKE/DON'T LIKE ABOUT CURRENT PROVIDERS. ‣ What about you? ‣ What almost made them not buy? ‣ Working with your existing customers will help you to further develop your offering
- 25. What else can you do with the customer relationship to encourage growth?
- 26. THIS CAN INCLUDE… Refer a friend program Encourage them to connect to social channels Ask them for feedback on a content strategy
- 27. Resources
- 28. Shopify Blog “How to Choose an Ecommerce Business Model” “The Importance of Focus for Your Ecommerce Business and How to Achieve It” “3 Ecommerce Trends You Need to Know for a Profitable 2015” Free tools and resources to accelerate your skills and success
- 29. Shopify Manual A collection of useful guides to help you use Shopify
- 30. Shopify Experts Browse our top experts: Designers, Developers, Setup Experts, Marketers, Photographers
- 31. Shopify Support support@shopify.com ● 1-888-shopify ● live chat A dedicated support team - available 24/7
- 32. Q&A