Ruby Final Pitch
- 1. Ruby Shefras
- 2. FONTS
- 3. GENRE
- 5. PURPOSE 1.To inform people living in north London about performances going on at small venues such as o2 shepherds bush empire 2. Increase revenue for chosen venue of each edition 3.MyUSP will be a 5% partnership between the magazine and the venue that is being focused on in each edition which includes a jump queue ticket that allows free entry for readers.
- 6. FORM 1.PRIMARILY PRINT FORM 2. The online feature will be more interactive for subscribers. Will include: • Links to live performances • Recorded interviews from artists/bands who have performed at each venue. • Photos of each venue. 4. Will be 100-150 pages
- 7. CONTENT 1. Detailed articles about small north London venue. 2.written interviews from up and coming artists- new to the north London music scene 3.Q&As from support acts who have joined an artists tour. 4.Professional pictures featuring artist performances. &
- 8. TARGET AUDIENCE Primary audience: 16-19 Both male and females Youths who are on the edge of society Secondary audience: 20-25 Who enjoy live music More into arty based activities than academics
- 9. PRICE £3.50 It will be a monthly feature NUS CARD is valid Uni days 10% student discount is also valid Ensures a profit is made Annual subscription prices: Online: £34 Online + print: £40
- 10. RESOURCES Equipment: Personnel: Photographer Model Photo editor magazine editor Magazine content writer
- 11. DISTRIBUTION METHODS Primary method: Monthly subscription received to your door by post. Online copy will be a monthly email subscription. Secondary method: newsagents, music shops, and record stores
- 12. MARKETING METHODS Primary methods: Secondary methods:
- 13. LEGAL AND ETHICAL ISSUES LEGAL ISSUES Ensure that I do not use images that are not mine Ensure that I have permission for the use of photography locations Ensure that the integrity of my magazine is clear and strong Ensure copyright/plagiarism rules are clear with my team of employees. Design rights - all content will be original ETHICAL ISSUES Ensure the purpose of my content is clear- as to not influence anything extreme. Ensure all content is true Ensure the privacy is kept of those involved in the production of the magazine eg. Models
- 14. MOODBOARD
- 15. COMPETITION NME magazine will be my biggest competition as an indie magazine, However they focus specifically on indie rock, whereas my magazine will focus on indie as a whole Similarly their distribution is online only and monthly at no cost
- 18. Any questions?