Rudimental fact file
- 1. Rudimental factfile Origin: London Borough of Hackney, London (2010) Genres: Drum and bass, Jungle Music, soul music, Electronica Trivia: They have more than 550,000 followers on their Rudimental Twitter account. Record labels: Black butter records, Asylum records, Atlantic records. Members: -DJ Locksmith (Leon Rolle) – 31 years old -Amir Amor- 33 years old -Piers Agget- 31 years old -Kesi Dryden- 32 Style: Rudimental are always pictured wearing ‘street style/ fashion wear’ which fits with their London origin and style of music and fashion that is very up to date and popular with teenagers at this time/ what their target audiences style would be which therefore makes them more likeable for their fans. Street style is a specific fashion style which comes originally from British fashion culture. It is a comprehensive approach to fashion and produces styles which intersect and differ from mainstream fashion considerations which makes it popular with the now very multicultural country in Britain. History/ before they were signed: Aggett, Dryden and Rolle have known each other from an early age, growing up on the same street and attending the same school In March 2011, the band released their debut single "Deep in the Valley", featuring MC Shantie. In June 2011, they released "Speeding", featuring Adiyam. How they got signed: In late 2011, the band approached Amir Amor as a record producer and songwriter. This initial collaboration resulted in the songs "Feel the Love", "Not Giving In" and "Spoons". He was then subsequently asked to join the group. Awards, recognitions and achievements and how they got them: They were nominated for a Mercury Prize in 2013, and won several awards including the Brit Award, and the MOBO Award for Best Album. Rudimental also received nominations at the MTV Europe Music Awards for Best New Act, and Best UK and Ireland act. Rudimental has achieved multiple Platinum awards for record sales in several countries including in the United Kingdom and Australia. The band rose to fame in 2012 when their single "Feel the Love", featuring singer John Newman, topped the UK Singles Chart, and for which they were also nominated for a BRIT Award in 2013. "Feel the Love" was also used for the opening credits of the 2013 documentary movie Spark: A Burning Man Story. The band have released further singles, including "Not Giving In", featuring Newman and Alex Clare, "Waiting All Night", featuring Ella Eyre which also topped the chart in the UK, "Right Here", featuring Foxes, "Free", featuring Emeli Sandé, and "Powerless", featuring Becky Hill. Rudimental were named by the BBC as the festival band of the summer.
- 2. Rudimental factfile In 2013, Rudimental's debut studio album Home debuted at number one in the UK Albums Chart and was also nominated for a Mercury Music Prize. Target audience: Rudimental’s target audience is very mainstream and diverse like their music genres and styles and their audience. Based on their music and the artists that they work with their audience is probably both genders aged 16-30.