Run a facebook ad compaign 3 evaluating - part 2
- 1. Run a Facebook Campaign – Campaign Evaluation Project 3
- 2. Campaign Approach ´ I’m selecting my target audience by, 1. Location – I have chosen US, India, Bangladesh, Egypt and Pakistan because these five countries have got the largest user base of Facebook. So that my as will have a vast reach. among users, 2. Age group – 18 – 35, I have chosen this age group because most of the users on this age category will be looking to start up their carrier after leaving school, working and trying to lead their career with digital marketing and also users who are really looking forward to start up their own business. 3. Interest and behavior – within the age limit I will target on users who are interested in digital marketing and people who wants to do their higher studies.
- 3. ´ Budget for the campaign – as per the project guideline I have set the budget of $125.00 USD ´ Campaign schedule – I have scheduled the campaign for 5 days ´ Campaign content – I have selected a text line to grab the attention of target audience. I made sure the text line is simple and clear to the audience. The images I have selected talks about what product I’m trying to market.
- 4. Background & Demographics 1. MALE 2. 24 YEARS 3. BACHELOR DEGREE 4. WORKS IN IT INDUSTRY 5. $50000 PER ANNUM MUAAZ Needs 1. IDENTIFY MY ABILITIES AND SKILLS 2. CREATING NEW JOB OPPERTUNITIES 3. WORKING ON REAL TIME PROJECTS. Hobbies 1. GAMING 2. BLOGGING 3. SWIMMING 4. MUSIC Goals 1. TO BE AN EXPERT IN MARKETING 2. TO START MY OWN BUSINESS Barriers 1. TIME RESTRICTIONS 2. LACK OF CLASSROOM INTERACTION Target Persona
- 5. Marketing Objective ´ To grab all the potential candidates for the digital marketing nanodegree program and encourage them to download our free ebook and gather 200 email ID’s within the budget of $125 in five days time.
- 6. KPI ´ Number of likes and shares ´ Number of downloads ´ Number of email address collected ´ Number of clicks
- 8. Campaign Summary 1. Location – I selected US, India, Bangladesh, Egypt and Pakistan because these five countries have got the largest user base of Facebook. So that my as will have a vast reach. among users, 2. Age group – 18 – 35, I have chosen this age group because most of the users on this age category will be looking to start up their carrier after leaving school, working and trying to lead their career with digital marketing and also users who are really looking forward to start up their own business. 3. Interest and behavior – within the age limit I will target on users who are interested in digital marketing and people who wants to do their higher studies. ´ When creating the Ad copy I have added a brief text to grab my targeted audience. This text is very important because this is what audience see before clicking the link. Not only that and also the image should give the message what I’m trying to market about.
- 9. Ad Images 01
- 10. Key Results Campaign Results Reach Cost Amount spent Ad 01 141 48,384 $0.27 $38.63 Ad 02 292 69,280 $0.21 $61.50 Ad 03 113 21,888 $0.22 $24.87 Overall 546 123,136 $0.23 $125.00
- 11. Campaign Evaluation ´ My target on this ad campaign was to grab potential candidates for dmnd program. Ad campaign have reached 123,136 and it includes 546 ebook downloads. ´ On my next ad campaign if I get an additional budget, based on my previous experience I will make some changes on , ´ Ad content ´ Demographics ´ Interest and behavior ´ Attractive and attention seeking images ´ Extend my campaign time frame
- 13. Campaign Results : Performance
- 14. Campaign Results : Demographics
- 15. Campaign Results : Placement
- 16. Ad set data : Performance
- 17. Ad set data : Delivery
- 18. Ad set data : Engagement