Running a facebook ad compaign 3
- 1. Run a Facebook Campaign Project 3
- 2. Campaign Approach ´ I’m selecting my target audience by, 1. Location – I have chosen US, India, Bangladesh, Egypt and Pakistan because these five countries have got the largest user base of Facebook. So that my as will have a vast reach. among users, 2. Age group – 18 – 35, I have chosen this age group because most of the users on this age category will be looking to start up their carrier after leaving school, working and trying to lead their career with digital marketing and also users who are really looking forward to start up their own business. 3. Interest and behavior – within the age limit I will target on users who are interested in digital marketing and people who wants to do their higher studies.
- 3. ´ Budget for the campaign – as per the project guideline I have set the budget of $125.00 USD ´ Campaign schedule – I have scheduled the campaign for 5 days ´ Campaign content – I have selected a text line to grab the attention of target audience. I made sure the text line is simple and clear to the audience. The images I have selected talks about what product I’m trying to market.
- 4. Background & Demographics 1. MALE 2. 24 YEARS 3. BACHELOR DEGREE 4. WORKS IN IT INDUSTRY 5. $50000 PER ANNUM MUAAZ Needs 1. IDENTIFY MY ABILITIES AND SKILLS 2. CREATING NEW JOB OPPERTUNITIES 3. WORKING ON REAL TIME PROJECTS. Hobbies 1. GAMING 2. BLOGGING 3. SWIMMING 4. MUSIC Goals 1. TO BE AN EXPERT IN MARKETING 2. TO START MY OWN BUSINESS Barriers 1. TIME RESTRICTIONS 2. LACK OF CLASSROOM INTERACTION Target Persona
- 5. Marketing Objective ´ To grab all the potential candidates for the digital marketing nanodegree program and encourage them to download our free ebook and gather 200 email ID’s within the budget of $125 in five days time.
- 6. KPI ´ Number of likes and shares ´ Number of downloads ´ Number of email address collected ´ Number of clicks
- 9. Ad Summary
- 10. Ad Images 01
- 11. Ad image 02
- 12. Ad Image 03