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Running Head: TRAINING AND DEVELOPMENT PROPOSAL
TRAINING AND DEVELOPMENT PROPOSAL
11
Training And Development Proposal
Katrina A. Kinlow
Dr. T.A. Swinney
335 – Training and Development
February 1, 2015
Training and Development Proposal
Introduction
Computer Aided Design
Solution
s is a small business that has been started to provide solutions
to design problems. The scope of the business ranges from
design of machinery and structures like buildings to household
vessels. The design program has to be taught to individuals to
enable them to inductively participate competently in the
market of design solutions. I always get invited to offer
consulting services in this field. I will draw heavily from my
experience when I provide training and development services to
this business. There are numerous challenges to be overcome for
one to be successful as I will show herein.
Training Methods to Be Used
Good learning and development initiatives in the Design field
always feature a combination of many methods that, blended
together, produce one effective training program. Below are
some of the ways of delivering training and development
activities for the consulting services.
Orientation
Orientation will familiarize the new trainees with the field of
Computer Aided Design. It will be conducted through training
manuals, a one-on-one meeting with a consultant who will give
a lecture. Newcomers will receive information on our company's
history and strategic position, the key people in authority at the
business, the structure of departments and how they contribute
to the overall mission of the enterprise, and the employment
policies, rules, and regulations.
Lectures
Lecturers are a verbal method of presenting information;
lectures are mainly useful in situations when the goal is to
impart the same information to a large number of people at one
time.
Case Study
The Case study method of training is a non-directed method of
study where trainees are given practical case reports with
similar situations and facts as the current situation to analyze.
The case report includes a thorough description of a simulated
or real-life situation.
Role Playing
Students assume a role outside of their current role and
responsibilities and play out that role within a group. A
facilitator creates a scenario that is to be acted out by the
participants under the guidance of the facilitator. While the
situation might be contrived, the interpersonal relations are
genuine. In addition, participants receive immediate feedback
from the facilitator and the scenario itself, allowing better
understanding of their behavior.
Computer-Based Training
This method of training will involve the use of computers and
computer-based instructional materials as the primary medium
of instruction. Computer-based training programs will be useful
to structure and present instructional materials, as well as
facilitate the learning process for the trainee.
Elements of Training and Development in Computer Design
Lessons
Training is a function aimed at producing change and to
upgrading a person’s skills to bring about the desired change.
Training itself can’t motivate the workforce but it will play an
integral part in the accomplishment long term goals of the
Computer Design business (Clardy, 2012) (McNamara, 2003).
In the comprehensive training plan for the design business
described above, the first part covers administration, training
and management of the training. The second section defines
roles and responsibilities and describes the training needs
analysis processes. The third section of the plan covers the
requirement for the ongoing development and maintenance of
training courses. The steps involved in the training needs
analysis process are detailed below.
Step 1: The making of a business case
Plans made for the launch of any new initiative fail if the
mistake of not preparing the business case is made. New
programs and expenditure need to be considered in the context
of the overall value of the initiative to the company, as well as
on the strategic impact to the processes and activities of the
enterprise. Conducting a cost-benefit analysis and developing a
formal business case to determine the financial benefit of doing
training will be a must.
Step 2: Developing objectives and learning outcomes
The establishment of the aim of the training will be made with a
post-training carried out. What the learners need to know will
be clearly defined at this step. The learning outcomes will
establish the described criteria by which the training will be
judged a success. The training objectives and learning outcomes
will be aligned with an employee’s position competency profile
and, at the top-most level, with the organization’s business
goals and mission.
Step 3: Developing content and instructional design
We will be using the most effective education and training
methods for the situation. Additionally, on-the-job training that
employs an element of training and coaching and optimal
instructional delivery that ensures relevance to the current
situation will be deployed.
Step 4: Accessing internal and external resources
Delivery of the training will be provided through in-house
resources or an external consultant depending on the suitability
of each alternative. In-house training is the least expensive
option as the salaries of in-house instructors will be lesser than
the remuneration paid to external trainers. Using an external
resource may create enough separation between the issue at
hand and the instructor to keep the conversation in the
classroom at an objective level.
Step 5: Developing education and training materials
Education materials to be developed for the course will be
meticulously aligned with the objectives and expected outcomes
of learning. The learning activities will pass on to the learners
an opportunity to apply the principles that they will learn in the
training to real-life situations. The instructors are expected to
demonstrate a clear understanding of the audience well, the
company culture and the training needs and objectives.
Step 6: Transferring knowledge, skills and abilities
The trainees will be given an opportunity to apply the
knowledge and skills they have received in the workplace
during the training and demonstrate new abilities. Barriers that
may prevent prompt and practical application must be identified
and eliminated if the program is to be a success.
Step 7: Evaluating the effectiveness of training
Assessing the effectiveness of the education and training will be
a critical issue. Evaluation will validate the business case that
was made in support of the training. The key parameter that will
be used to measure the effectiveness of the training will be the
output of the trained individuals. It will be ascertained whether
their productivity increased as a result of the training and
education. In as much as the quantifiable costs of the training
will be easy to measure, it will be significant to take into
consideration other factors such as uptake and participant
satisfaction.
Step 8: Undertaking continuous improvement
In the spirit of Kaizen, continuous improvements will be
carried. They will include regulating and updating the education
and exercise materials, adjusting the time due to classroom
theory and work site practical training, and even tweaking the
instructor delivery and messaging.
The Importance of Training
Firstly, training will assist in improving trainee’s performance
in the business, as well as developing the group and team skills
needed to achieve organizational goals thusgiving trainees the
skills and knowledge necessary to complete assigned jobs,
duties and tasks. Secondly, training will motivate the trainees to
meet high standards,and this willincrease overall efficiency.
Additionally, training will improve customer service that will
lead to increased customer satisfaction and retention. Training
will prepare trainees for promotional opportunities and decrease
employee turnover. Downtime will be reduced as a consequence
of training and development. Training will lead to enhanced
trainee morale, motivation, and creativity thus enabling trainees
to reach unit goals and objectives as well asgive trainees the
tools needed to analyze and mitigate against the interpersonal
and situational factors that create obstacles to the achievement
of high performance.
Theories Associated With Training and Development
Self-determination theory and work motivation
Cognitive evaluation theory, explains the effects of extrinsic
motivators on intrinsic motivation. However, skewed dichotomy
between intrinsic and extrinsic motivation made the theory
difficult to apply work settings. The theory differentiates
extrinsic motivation to two categories that differ according to
the degree of autonomy. It gave rise to the self-determination
theory, which has gained widespread attention in the education,
sports domains, and health care; it is a theory of work
motivation and lends relevance to theories of organizational
behavior.
Cognitive Evaluation Theory
This theory suggests that external factors like tangible rewards,
deadlines and evaluations tend to reduce feelings of autonomy,
resulting in a change in perceived causality focus from internal
to external factors and roots out extrinsic motivation (Smith,
1975). On the contrary, some external factors like provision of
choice about aspects of task engagement enhance feelings of
autonomy, prompt a shift from external to internal, and increase
intrinsic motivation (Zuckerman et al., 1978).
Challenges Faced in Computer Aided Design Business
Hiring employees that can truly assist in the long-run growth of
the business is a key challenge. My business finds it challenging
to pose competition for top talent in the field with the bigger
companies in the same industry for I have limited funds. Getting
new clients is another major challenge. However, this can only
be solved by creating a system for getting and keeping
customers through enticement provisions, discounts and other
friendly acts which I have to give to maintain higher client
acquisition and retention rates. The difficulty to build up credit
and give financials worthy of securing the business loans and
lines of credit needed for growth hamper expansion efforts. The
irregular timing of cash flow is another challenge hinders
proper planning. Ultimately, the primary solution for
operational liquidity and financial challenges is to go for credit
that will give an appropriate return on capital (Blanchard,
1999).
Uncertainty poses another major challenge specifically to
management and business, in general. The unpredictable nature
of potential changes to the current legislation generates market
instability. Last but not least, I encounter challenges as I make
efforts aimed at increasing customer collections while keeping
overheads intact. I have found out that the best way to do this is
by paying attention to what my customer is saying and asking
for; I always ask how I can do better or what can be added, and
put better bundles together so the ticket price is higher and
value is added, while not a whole lot of increase in overhead
happens (Blanchard, 1999).
Effects of Detecting Organizational Gap in My Business
A gap analysis will show what is barring my business from
actualizing its full potential. It will be done for the whole
company as well as on a departmental and section basis. In
either case, it will signal to me the areas of underperformance,
whether the problems are related to internal inefficiencies or
external challenges. Gap analysis in my business will be an
attempt at bridging the divide between the current state of the
business and my company’s vision. Comparisons will be done
alongside stated goals, industry standards, and any regulatory
requirements. I will analyze the current state and get current
operational data, and if necessary interview a representative
sample of my employees. I may hire an outside group to conduct
gap analysis in an effort to guard against bias from influencing
the results.
Internal Gaps
After identification of the gaps, I will look at their root causes.
Internal gaps occur as a result of internal inefficiencies. These
may include delays due to failure to complete tasks in time,
inadequate skills of my employees rendering them incompetent
against better trained rivals or poor communication between
departments in my organization which lead to lack of proper
coordination.
External Gaps
External gaps tend to bar me from serving a segment of the
market effectively. They are as a result of external environment.
They include governmental policy that forbid me from selling
my products in certain places, for instance, multistoried
buildings designs, being in tough markets, or my visions of
international success aren’t reflected on the balance sheet.
Proposed Training Strategy to Improve This Business
Improvements will be made in the sales and marketing
departments to align the activities in these functional areas
congruent with the short-term and long-term goals and
objectives of the business. The root causes of hindrances to
growth of business in aspects of competitiveness in the market
will be analyzed and solutions proposed. Gaining visibility into
the real cost of ineffective customer communication by
conducting assessments such as a Sales/Channel Time Usage
Study, Collateral and Sales Tools Gap Analysis, and targeted
customer surveys will greatly lead to improvement of business
performance. Conversely, to minimize chances of an erroneous
business model for allocating sales and marketing resources
being deployed, channel readiness work will be undertaken to
enable the channel-field sales, inside sales, customer service,
and channel partners to successfully sell the value of the
company’s products and services. Resources essential for
successful completion of the channel readiness work will be
allocated appropriately, and funded sufficiently. Studies show
that 15-20% of the channel readiness work is completed by the
channel, one rep at a time and one deal at a time, as the high-
level descriptive messaging will be translated into persuasive
conversations. From a business-model perspective, it will be
effective to have the marketing department do more of this work
and then leverage it over the entire channel organization. The
marketing team will be tasked with to do more of the channel
readiness work. A study that was undertaken revealed that the
majority of marketing organizations are already resource-
constrained and incapable of fulfilling many of their
commitments. The business model restricts the reallocation and
reprioritization of sales and marketing resources needed to
increase performance (Chase, 2007).
Gaining a clear understanding of how much time and effort my
channel invests into re-creating messaging and collateral — and
why they do it — and calculate the value of the work is one of
the best strategies that will be employed to improve this
business performance. Channel readiness model that defines
customer communication (content and messaging) will support
the buying cycle, from lead generation to retention, and indicate
which stakeholder will be responsible for what deliverable.
Communication is the fuel on which my marketing and sales
engines will run. I will also reprioritize and renegotiate
deliverables with stakeholders so that I have the resources and
time needed to yield more persuasive messaging and more
influential content (Chase, 2007).
References
Blanchard, P., & Thacker, J. (1999). Effective training.
Englewood Cliffs, N.J.: Prentice Hall.
Chase, R., Jacobs, F., & Aquilano, N. (2007). Operations
Management for Competitive Advantage. Beijing: Ji Xie Gong
Ye Chu Ban She.
Clardy, A. (2012). The Management Training Tool Kit. New
York: AMACOM.
McNamara, C. (2003). Field Guide to Leadership and
Supervision for Nonprofit Staff. Minneapolis, Minn.:
Authenticity Consulting.

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Running Head TRAINING AND DEVELOPMENT PROPOSALTRAINING AND DE.docx

  • 1. Running Head: TRAINING AND DEVELOPMENT PROPOSAL TRAINING AND DEVELOPMENT PROPOSAL 11 Training And Development Proposal Katrina A. Kinlow Dr. T.A. Swinney 335 – Training and Development February 1, 2015 Training and Development Proposal Introduction Computer Aided Design Solution s is a small business that has been started to provide solutions to design problems. The scope of the business ranges from design of machinery and structures like buildings to household vessels. The design program has to be taught to individuals to enable them to inductively participate competently in the market of design solutions. I always get invited to offer consulting services in this field. I will draw heavily from my experience when I provide training and development services to
  • 2. this business. There are numerous challenges to be overcome for one to be successful as I will show herein. Training Methods to Be Used Good learning and development initiatives in the Design field always feature a combination of many methods that, blended together, produce one effective training program. Below are some of the ways of delivering training and development activities for the consulting services. Orientation Orientation will familiarize the new trainees with the field of Computer Aided Design. It will be conducted through training manuals, a one-on-one meeting with a consultant who will give a lecture. Newcomers will receive information on our company's history and strategic position, the key people in authority at the business, the structure of departments and how they contribute to the overall mission of the enterprise, and the employment policies, rules, and regulations. Lectures Lecturers are a verbal method of presenting information; lectures are mainly useful in situations when the goal is to impart the same information to a large number of people at one time. Case Study
  • 3. The Case study method of training is a non-directed method of study where trainees are given practical case reports with similar situations and facts as the current situation to analyze. The case report includes a thorough description of a simulated or real-life situation. Role Playing Students assume a role outside of their current role and responsibilities and play out that role within a group. A facilitator creates a scenario that is to be acted out by the participants under the guidance of the facilitator. While the situation might be contrived, the interpersonal relations are genuine. In addition, participants receive immediate feedback from the facilitator and the scenario itself, allowing better understanding of their behavior. Computer-Based Training This method of training will involve the use of computers and computer-based instructional materials as the primary medium of instruction. Computer-based training programs will be useful to structure and present instructional materials, as well as facilitate the learning process for the trainee. Elements of Training and Development in Computer Design Lessons Training is a function aimed at producing change and to
  • 4. upgrading a person’s skills to bring about the desired change. Training itself can’t motivate the workforce but it will play an integral part in the accomplishment long term goals of the Computer Design business (Clardy, 2012) (McNamara, 2003). In the comprehensive training plan for the design business described above, the first part covers administration, training and management of the training. The second section defines roles and responsibilities and describes the training needs analysis processes. The third section of the plan covers the requirement for the ongoing development and maintenance of training courses. The steps involved in the training needs analysis process are detailed below. Step 1: The making of a business case Plans made for the launch of any new initiative fail if the mistake of not preparing the business case is made. New programs and expenditure need to be considered in the context of the overall value of the initiative to the company, as well as on the strategic impact to the processes and activities of the enterprise. Conducting a cost-benefit analysis and developing a formal business case to determine the financial benefit of doing training will be a must. Step 2: Developing objectives and learning outcomes The establishment of the aim of the training will be made with a
  • 5. post-training carried out. What the learners need to know will be clearly defined at this step. The learning outcomes will establish the described criteria by which the training will be judged a success. The training objectives and learning outcomes will be aligned with an employee’s position competency profile and, at the top-most level, with the organization’s business goals and mission. Step 3: Developing content and instructional design We will be using the most effective education and training methods for the situation. Additionally, on-the-job training that employs an element of training and coaching and optimal instructional delivery that ensures relevance to the current situation will be deployed. Step 4: Accessing internal and external resources Delivery of the training will be provided through in-house resources or an external consultant depending on the suitability of each alternative. In-house training is the least expensive option as the salaries of in-house instructors will be lesser than the remuneration paid to external trainers. Using an external resource may create enough separation between the issue at hand and the instructor to keep the conversation in the classroom at an objective level.
  • 6. Step 5: Developing education and training materials Education materials to be developed for the course will be meticulously aligned with the objectives and expected outcomes of learning. The learning activities will pass on to the learners an opportunity to apply the principles that they will learn in the training to real-life situations. The instructors are expected to demonstrate a clear understanding of the audience well, the company culture and the training needs and objectives. Step 6: Transferring knowledge, skills and abilities The trainees will be given an opportunity to apply the knowledge and skills they have received in the workplace during the training and demonstrate new abilities. Barriers that may prevent prompt and practical application must be identified and eliminated if the program is to be a success. Step 7: Evaluating the effectiveness of training Assessing the effectiveness of the education and training will be a critical issue. Evaluation will validate the business case that was made in support of the training. The key parameter that will be used to measure the effectiveness of the training will be the output of the trained individuals. It will be ascertained whether their productivity increased as a result of the training and
  • 7. education. In as much as the quantifiable costs of the training will be easy to measure, it will be significant to take into consideration other factors such as uptake and participant satisfaction. Step 8: Undertaking continuous improvement In the spirit of Kaizen, continuous improvements will be carried. They will include regulating and updating the education and exercise materials, adjusting the time due to classroom theory and work site practical training, and even tweaking the instructor delivery and messaging. The Importance of Training Firstly, training will assist in improving trainee’s performance in the business, as well as developing the group and team skills needed to achieve organizational goals thusgiving trainees the skills and knowledge necessary to complete assigned jobs, duties and tasks. Secondly, training will motivate the trainees to meet high standards,and this willincrease overall efficiency. Additionally, training will improve customer service that will lead to increased customer satisfaction and retention. Training will prepare trainees for promotional opportunities and decrease employee turnover. Downtime will be reduced as a consequence of training and development. Training will lead to enhanced trainee morale, motivation, and creativity thus enabling trainees to reach unit goals and objectives as well asgive trainees the tools needed to analyze and mitigate against the interpersonal
  • 8. and situational factors that create obstacles to the achievement of high performance. Theories Associated With Training and Development Self-determination theory and work motivation Cognitive evaluation theory, explains the effects of extrinsic motivators on intrinsic motivation. However, skewed dichotomy between intrinsic and extrinsic motivation made the theory difficult to apply work settings. The theory differentiates extrinsic motivation to two categories that differ according to the degree of autonomy. It gave rise to the self-determination theory, which has gained widespread attention in the education, sports domains, and health care; it is a theory of work motivation and lends relevance to theories of organizational behavior. Cognitive Evaluation Theory This theory suggests that external factors like tangible rewards, deadlines and evaluations tend to reduce feelings of autonomy, resulting in a change in perceived causality focus from internal to external factors and roots out extrinsic motivation (Smith, 1975). On the contrary, some external factors like provision of choice about aspects of task engagement enhance feelings of autonomy, prompt a shift from external to internal, and increase intrinsic motivation (Zuckerman et al., 1978).
  • 9. Challenges Faced in Computer Aided Design Business Hiring employees that can truly assist in the long-run growth of the business is a key challenge. My business finds it challenging to pose competition for top talent in the field with the bigger companies in the same industry for I have limited funds. Getting new clients is another major challenge. However, this can only be solved by creating a system for getting and keeping customers through enticement provisions, discounts and other friendly acts which I have to give to maintain higher client acquisition and retention rates. The difficulty to build up credit and give financials worthy of securing the business loans and lines of credit needed for growth hamper expansion efforts. The irregular timing of cash flow is another challenge hinders proper planning. Ultimately, the primary solution for operational liquidity and financial challenges is to go for credit that will give an appropriate return on capital (Blanchard, 1999). Uncertainty poses another major challenge specifically to management and business, in general. The unpredictable nature of potential changes to the current legislation generates market instability. Last but not least, I encounter challenges as I make efforts aimed at increasing customer collections while keeping overheads intact. I have found out that the best way to do this is
  • 10. by paying attention to what my customer is saying and asking for; I always ask how I can do better or what can be added, and put better bundles together so the ticket price is higher and value is added, while not a whole lot of increase in overhead happens (Blanchard, 1999). Effects of Detecting Organizational Gap in My Business A gap analysis will show what is barring my business from actualizing its full potential. It will be done for the whole company as well as on a departmental and section basis. In either case, it will signal to me the areas of underperformance, whether the problems are related to internal inefficiencies or external challenges. Gap analysis in my business will be an attempt at bridging the divide between the current state of the business and my company’s vision. Comparisons will be done alongside stated goals, industry standards, and any regulatory requirements. I will analyze the current state and get current operational data, and if necessary interview a representative sample of my employees. I may hire an outside group to conduct gap analysis in an effort to guard against bias from influencing the results. Internal Gaps After identification of the gaps, I will look at their root causes.
  • 11. Internal gaps occur as a result of internal inefficiencies. These may include delays due to failure to complete tasks in time, inadequate skills of my employees rendering them incompetent against better trained rivals or poor communication between departments in my organization which lead to lack of proper coordination. External Gaps External gaps tend to bar me from serving a segment of the market effectively. They are as a result of external environment. They include governmental policy that forbid me from selling my products in certain places, for instance, multistoried buildings designs, being in tough markets, or my visions of international success aren’t reflected on the balance sheet. Proposed Training Strategy to Improve This Business Improvements will be made in the sales and marketing departments to align the activities in these functional areas congruent with the short-term and long-term goals and objectives of the business. The root causes of hindrances to growth of business in aspects of competitiveness in the market will be analyzed and solutions proposed. Gaining visibility into the real cost of ineffective customer communication by conducting assessments such as a Sales/Channel Time Usage
  • 12. Study, Collateral and Sales Tools Gap Analysis, and targeted customer surveys will greatly lead to improvement of business performance. Conversely, to minimize chances of an erroneous business model for allocating sales and marketing resources being deployed, channel readiness work will be undertaken to enable the channel-field sales, inside sales, customer service, and channel partners to successfully sell the value of the company’s products and services. Resources essential for successful completion of the channel readiness work will be allocated appropriately, and funded sufficiently. Studies show that 15-20% of the channel readiness work is completed by the channel, one rep at a time and one deal at a time, as the high- level descriptive messaging will be translated into persuasive conversations. From a business-model perspective, it will be effective to have the marketing department do more of this work and then leverage it over the entire channel organization. The marketing team will be tasked with to do more of the channel readiness work. A study that was undertaken revealed that the majority of marketing organizations are already resource- constrained and incapable of fulfilling many of their commitments. The business model restricts the reallocation and reprioritization of sales and marketing resources needed to increase performance (Chase, 2007). Gaining a clear understanding of how much time and effort my
  • 13. channel invests into re-creating messaging and collateral — and why they do it — and calculate the value of the work is one of the best strategies that will be employed to improve this business performance. Channel readiness model that defines customer communication (content and messaging) will support the buying cycle, from lead generation to retention, and indicate which stakeholder will be responsible for what deliverable. Communication is the fuel on which my marketing and sales engines will run. I will also reprioritize and renegotiate deliverables with stakeholders so that I have the resources and time needed to yield more persuasive messaging and more influential content (Chase, 2007). References Blanchard, P., & Thacker, J. (1999). Effective training. Englewood Cliffs, N.J.: Prentice Hall. Chase, R., Jacobs, F., & Aquilano, N. (2007). Operations Management for Competitive Advantage. Beijing: Ji Xie Gong Ye Chu Ban She. Clardy, A. (2012). The Management Training Tool Kit. New York: AMACOM.
  • 14. McNamara, C. (2003). Field Guide to Leadership and Supervision for Nonprofit Staff. Minneapolis, Minn.: Authenticity Consulting.