This white paper discusses how IT organizations can operate more like businesses by tracking costs, delivering value to customers, and proving their worth. To transform, IT must define its mission as delivering capabilities to support business objectives. IT should track costs at the individual service level and use this data to address conflicting demands from business departments. Operating with business processes around areas like governance, operations, and customer service will also help IT deliver value rather than just products and services. Finally, IT must promote its services' benefits and prove their value through metrics in order to drive demand and secure budgets.