Running order
- 1. Running Order Documentary: Café Nation Channel: Channel 4 Scheduling: Monday, 20:30-21:00 Duration: 27 Minutes (Including Advert Break) Description Title sequence – Montage of people drinking coffee, coffee machines, cups & supermarket. Time Lapse- narration of rising consumption of coffee in the UK. Chain VS Independent (1 Min) VOX pops - (What chain coffee brand do you prefer?) Refer to statistics – On most popular coffee chain - (Grid of chain logos) Archive footage – Oldest Coffee Chain History Interview w/ a member of staff @ a coffee chain intercut with the public’s opinion on the chain’s VOX Pop – students discussing introduction of Starbucks to college Interview with Jackie over in-college Starbucks VOX pops – (With public about independent coffee shops) Footage of independent businesses in the area w/ negative impact of chains voice over Intercut of 2 interview w/ Independent coffee shop staff Health Expert – Coffee for health (3Min 55Secs) How does coffee keep you awake? VOX pops w/ positive questions about coffee and your health intercut with GP’s professional opinion VOX pops w/ positive questions about coffee and your health intercut with GP’s professional opinion Statics (Graphic) about fair trade coffee w/ voiceover Fair trade coffee morning – with discussion of fair trade importance. Archive footage- of coffee workers, showing the process of making coffee w/ voice over. Interview with an independent coffee shop owner 11 Minutes 50 Seconds Advert Break 3 Minutes Length 30 Seconds 30 Seconds 20 Seconds 10 Seconds 40 Seconds 40 Seconds 5 Seconds 30 Seconds 20 Seconds 15 Seconds 45 Minute 15Seconds 1 Minute 30 seconds 10 Seconds 1 Minute 30 Seconds 2 Minute
- 2. Running Order Chain Brands Titles (Archive Footage) Time Lapse – London Morning to night VOX pops – how do you feel about Starbucks not paying taxes Interview with Starbucks CEO Statistical break down of Starbucks tax avoidance. (Graphics) Interview with coffee trader, looking at quality coffee and how to get your money’s worth. VOX pops – What is instant coffee? Statics (On Average) (Inside an instant coffee factory) Voice Over Continued process of making instant coffee Coffee chains strategies for marketing coffee, ‘Red Cups’ Future of coffee, exploring advances in coffee making, and new products coming out in the future (caffeinated gummi bears) Montage of vintage coffee adverts Narration summarising the documentary, footage from each section to reinforce what has been said and give the audience a full view of the arguments made allowing they to weigh up the sides and make their own decision. Credits 10 Seconds 10 Seconds 30 Seconds 2 Minute 15 Seconds 1:15 Min/Sec 50 Seconds 3 Minute 40 seconds 45 seconds 35 50 seconds 20 Seconds 27:05