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Building	
  a	
  Community	
  of	
  Edupreneurs	
  in	
  
the	
  Learning	
  Industry	
  	
  
Future	
  Learning	
  Lab,	
  University	
  of	
  Adger	
  
April	
  19,	
  2013	
  
	
  
	
  
Martha	
  G	
  Russell	
  
Sr.	
  Research	
  Scholar	
  HSTAR	
  InsGtute	
  
Sr	
  Research	
  Fellow,	
  IC2	
  InsGtute	
  
ExecuGve	
  Director,	
  mediaX	
  at	
  Stanford	
  University	
  
Pre-­‐Internet	
  
Land	
  Grant	
  Colleges	
  –	
  Agricultural	
  Experiment	
  StaGon	
  
Acid	
  Rain:	
  Crowd-­‐sourced	
  ciGzen	
  science	
  
Dawn	
  of	
  the	
  Internet	
  
Biotech,	
  MEIS,	
  MCC,	
  UM-­‐wide,	
  	
  
NaIonal	
  Technological	
  University,	
  “Flying	
  seminars”,	
  	
  
MAMTEC,	
  TGSA	
  (Capella	
  University),	
  Appeal.org,	
  	
  	
  
chat	
  room	
  ethnography,	
  online	
  surveys	
  
Internet	
  2	
  
•  Digital	
  desktop	
  dashboards	
  
•  Internet2	
  Sociotechnical	
  Summit	
  
•  Social	
  media	
  –	
  Twi"er	
  analysis	
  –	
  Data	
  Tsunami	
  
•  Social	
  networks	
  –	
  QuanGfied	
  self	
  
•  ExponenGal	
  change	
  &	
  amphibians	
  
•  InnovaGon	
  ecosystems	
  	
  
•  TransformaGon	
  through	
  shared	
  vision	
  
Internet	
  3	
  
•  Global	
  IT/local	
  change	
  
•  Distributed	
  	
  cogniGon	
  
•  Personal	
  learning	
  at	
  scale	
  
Deep Knowledge with Wide Applicability
IN	
  THE	
  HEART	
  OF	
  SILICON	
  VALLEY	
  
	
  IN	
  A	
  CULTURE	
  OF	
  RAPID	
  ITERATION,	
  WHERE	
  DISRUPTION	
  IS	
  CELEBRATED	
  WHERE	
  TALENT,	
  INFORMATION	
  AND	
  CAPITAL	
  
RESOURCES	
  FLOURISH	
  
THE	
  ISSUE	
  IS	
  NOT	
  THE	
  RATE	
  	
  TECHNOLOGY	
  TRANSFER	
  
	
  THE	
  ISSUE	
  IS	
  THE	
  EFFECTIVENESS	
  OF	
  INNOVATION	
  AND	
  KNOWLEDGE	
  TRANSFER	
  	
  
	
  WE	
  CALL	
  THIS	
  “COLLABORATIVE	
  DISCOVERY”	
  
	
  
The	
  Media	
  X	
  approach	
  
	
  WORK	
  ON	
  BOLD	
  IDEAS	
  WITH	
  BUSINESS,	
  TEST	
  SUCCESS/FAILURE	
  CONDITIONS,	
  ITERATE	
  RESULTS	
  QUICKLY,	
  TRANSFER	
  
INSIGHTS	
  AT	
  EVERY	
  STAGE	
  
at S T A N F O R D U N I V E R S I T Y
H-­‐STAR	
  	
  
HUMAN	
  SCIENCES	
  AND	
  TECHNOLOGIES	
  	
  
ADVANCED	
  RESEARCH	
  INSTITUTE	
  
THE	
  GOAL	
  OF	
  CREATIVE	
  COLLABORATIONS	
  
IS	
  TO	
  DO	
  SOMETHING	
  TOGETHER	
  THAT	
  
NEITHER	
  COULD	
  DO	
  INDEPENDENTLY	
  
CSLI
Eng
EE Psy
Ed
SSP
SCIL
Anatomy
PBLL
GSB
Peace
CHIMe
CARS
!
!
!
!
Discovery Collaborations !
Span Stanford Labs!
School of Education;
Education and
Learning Sciences
REVS program
Graduate School
Of Business
Communication Between Humans
and Interactive Media
Stanford Center
for Innovations
in Learning
Project Based
Learning
Laboratory
Symbolic
Systems Program
Engineering
& Product
Design
Center for the Study Of
Language & Information
Stanford Anatomy and
Radiology LAb
Computer
Science
fMRI Lab
Linguistics
Ling
Peace
Innovation
Lab
Law
Center for
Legal
Informatics
LIFE
Learning in Informal and
Formal Environments
CS
Electrical Engineering
SHL Stanford Humanities Lab
VHIL
Virtual Human
Interaction Lab
PBLL
Work
Technology &
Organization
DVL
Distributed Vision Lab
Des Stanford Joint
Program in Design
d.school
at S T A N F O R D U N I V E R S I T Y
9
Productivity of Knowledge Workers
7 projects selected from 25 proposals
Process Integration Platform: Enabling
Process Transparency Within Teams and
scaling of Process Knowledge Across the
Entire Firm
Technologically Mediated
Cooperation and Collaboration
EteRNA: Accelerating Knowledge Creation for
RNA Bioengineering through Internet-Scale
Gaming
The Utility of Calming
Technologies in Improving
Productivity
Creativity and Culture: Understanding
Team Creativity and What Fosters It
A Journey from Islands of Knowledge to
Mutual Understanding In Global Business
Meetings
Detecting States of Mind Through
Non-Verbal Behavior
Measuring	
  &	
  Increasing	
  Knowledge	
  Worker	
  ProducGvity	
  
at S T A N F O R D U N I V E R S I T Y
Knowledge Worker Productivity
Total	
  Engagement	
  at	
  Work	
  and	
  Play	
  
Knowledge Worker Productivity
The	
  UIlity	
  of	
  Calming	
  Technologies	
  in	
  Improving	
  ProducIvity	
  
	
  
Perform.	
  Produce.	
  Don’t	
  burn	
  
out.	
  Be	
  creaIve.	
  Chill.	
  Focus.	
  
Heal.	
  Relax.	
  Recover.	
  Take	
  care	
  
of	
  yourself.	
  Don’t	
  stress	
  out.	
  
Stay	
  healthy.	
  Be	
  present.	
  Live	
  in	
  
the	
  moment.	
  
	
  	
  
Goal:	
  	
  Devise	
  and	
  evaluate	
  ways	
  
to	
  augment	
  human	
  self-­‐
regulaGon	
  with	
  technology	
  =	
  
calming	
  technology.	
  
	
  	
  
	
  
Knowledge Worker Productivity
Technologically	
  Mediated	
  CooperaIon	
  and	
  CollaboraIon	
  
	
  
Goal:	
  Understand	
  how	
  
informaGon	
  search	
  
interfaces	
  can	
  be	
  
designed	
  to	
  facilitate	
  
be"er	
  decision-­‐making.	
  	
  
Premise:	
  It	
  should	
  be	
  
possible	
  to	
  reduce	
  selecGve	
  
exposure	
  bias	
  by	
  strategically	
  
parGGoning	
  self-­‐consistent	
  
and	
  self-­‐inconsistent	
  
informaGon	
  to	
  different	
  
degrees.	
  
Knowledge Worker Productivity
DetecIng	
  States	
  of	
  Mind	
  Through	
  Nonverbal	
  Behavior	
  
•  Impact:	
  Preliminary	
  results	
  imply	
  that	
  gesture	
  
can	
  predict	
  the	
  quality	
  of	
  a	
  two-­‐person,	
  face-­‐
to	
  face-­‐interacGon	
  	
  	
  
Knowledge Worker Productivity
When	
  People	
  Become	
  the	
  Content	
  of	
  Media	
  
ParGcipaGon,	
  PersonalizaGon	
  and	
  EmoGon	
  	
  
	
  	
  for	
  Persuasion,	
  Risk,	
  and	
  Reward	
  
Infinite	
  Reality	
  
Worker Productivity
January 22, 2012 15© 2012 by Reid Senescu
Premise	
  
team	
  interacGons	
  with	
  files	
  reveal	
  workflows	
  	
  
Knowledge Worker Productivity
OTHER RESEARCH THEMES
at S T A N F O R D U N I V E R S I T Y
•  Contextual	
  Ambient	
  Intelligence	
  
•  MulG-­‐modal	
  CommunicaGons	
  &	
  Content	
  
Mgmt	
  
•  Publish	
  on	
  Demand	
  
•  The	
  Future	
  of	
  Content	
  
•  Personalized	
  Learning	
  at	
  Scale	
  
	
  
•  In	
  an	
  always-­‐on	
  networked	
  world	
  of	
  educaGonal	
  
opportuniGes	
  that	
  opGmize	
  learning	
  at	
  many	
  levels	
  
of	
  difficulty	
  and	
  assistance.	
  
•  Research	
  is	
  needed	
  to	
  understand	
  the	
  requirements	
  
for	
  learning	
  maps	
  of	
  dependency	
  relaGonships	
  
–  metadata	
  tagging	
  and	
  recommendaGon	
  engines	
  
–  digital	
  assessment	
  and	
  feedback	
  systems	
  
–  deep	
  understanding	
  of	
  how	
  to	
  match	
  learner	
  modaliGes	
  to	
  
learning	
  resources	
  
–  the	
  meaning	
  of	
  idenGty	
  and	
  relaGonships	
  in	
  the	
  
technology-­‐enhanced	
  learning	
  process.	
  
Personalized Learning at Scale
mediaX	
  research	
  themes	
  with	
  EducaIon,	
  Engineering,	
  
HumaniIes	
  collaboraGon	
  
Research,	
  teaching	
  and	
  training	
  on	
  natural	
  language	
  processing	
  
Sensing	
  and	
  control	
  –	
  enabling	
  the	
  natural	
  interacGon	
  of	
  people	
  with	
  
informaGon	
  in	
  the	
  physical	
  world	
  
Learning	
  and	
  training	
  
Video	
  processing,	
  cataloging,	
  processing	
  and	
  reuse	
  
Technologies	
  for	
  social	
  interacGon	
  and	
  collaboraGon	
  
Online	
  media	
  content	
  
Human	
  –	
  machine	
  interacGon	
  and	
  sensing	
  
Fusion	
  of	
  virtual	
  and	
  physical	
  worlds	
  
Knowledge	
  worker	
  producGvity	
  
Future	
  of	
  content	
  
Publish	
  on	
  Demand	
  
	
  
ID Collaborations on Learning
Over	
  half	
  of	
  media-­‐
funded	
  proejcts	
  have	
  
included	
  collaboraGon	
  
between	
  EducaGon,	
  H&S	
  	
  and	
  
Engineering	
  researchers.	
  
92	
  projects	
  
250	
  proposals	
  
The	
  Universe	
  that	
  is	
  ME!	
  
IDENTITY	
  IS	
  PERSONAL	
  	
  	
  	
  	
  	
  	
  IDENTITY	
  IS	
  SOCIAL	
  
IdenGty	
  Is	
  DYNAMIC	
  
?
Anonymous
One Site Multi-Site
Self-Asserted Socially
Validated
Verified
ü	
  
Pseudonymous
ü	
  ü	
  
Limited
Liability
Persona
IdenGty	
  Spectrum	
  
h"p://www.idenGtywoman.net	
  
	
  
Data	
  Privacy	
  &	
  Self-­‐RegulaGon	
  
Consumer Bill
of Digital Rights
Information Disclosure
Confidentiality of Information
Security of Information
Participation in Advertising Decisions
Respect and Nondiscrimination
Complaints and Appeals
Relationships as Channels
Intl	
  Workshop	
  on	
  ParGcipatory	
  Surveillance:	
  Global	
  Threats	
  Org	
  
Can Health Spread
As Well As Disease?
Contact – Vulnerability - Conditions
Happiness Networks
James H Fowler and Nicholas A Christakis, “Dynamic Spread of
Happiness in a Large Social Network: longitudinal analysis over 20
years in the Framingham Heart Study network,” BMJ 2008;337
Salathe´ M, Jones JH (2010) Dynamics and Control of Diseases in
Networks with Community Structure. PLoS Comput Biol 6(4):
e1000736. doi:10.1371/ journal.pcbi.1000736
Transmitting Relationships
Access - Trust - Relevance
Distance
Old
New
The Way We USED to Think About Organizations New	
  OrganizaGonal	
  Chart	
  Based	
  on	
  RelaGonships	
  
Relationship-Focused Co-Creation Infrastructure
Stakeholder	
  Infrastructure	
  =	
  RelaGonships	
  
(Companies	
  are	
  interlocked	
  through	
  key	
  
people	
  –	
  informaIon	
  flow,	
  norms,	
  
mental	
  models.(Davis,1996)	
  
New Data & New Tools
Accessing Data Streams about Innovation	
   Building a Dataset on Innovation
Crystallisation Through Visualisation The	
  Card-­‐Mackinlay-­‐Shneiderman	
  visualisaGon	
  
reference	
  model:(Card	
  et	
  al.,	
  1999;	
  Miksch,	
  2005)	
  
!"#$%&'()*+%
,"-)*%
./0*1)2*3'1$%
4"-"/*3'1%
51*+6$)$%
,)1)10%
7)$8*+)2*3'1% 5(39"%
:1;"++)0"1("%
</)9*;"%
=*;*%
!"##$%&'()*+,'-%
Accuracy	
  of	
  Wikipedia	
  (Giles,	
  2005)	
  	
  
The	
  new	
  maps	
  may	
  be	
  
based	
  on	
  the	
  connecGons	
  
through	
  relaGonships	
  -­‐	
  	
  
rather	
  than	
  on	
  distance.	
  
	
  
§  Ecosystem	
  PerspecGve	
  
§  RelaGonship	
  based	
  	
  
§  Links	
  form	
  networks	
  
§  Resource	
  flows	
  =	
  
knowledge,	
  capital,	
  
talent	
  
§  Network	
  orchestraGon	
  	
  
Ecosystem	
  
Heterogeneous	
  and	
  conGnuously	
  
evolving	
  set	
  of	
  firms	
  that	
  are	
  
interconnected	
  through	
  a	
  complex,	
  
global	
  network	
  of	
  relaGonships.	
  
[Basole	
  et	
  al.,	
  2012]	
  
InnovaGon	
  Ecosystems	
  Approach	
  
•  Networked	
  systems	
  perspecIve	
  to	
  examine	
  
why,	
  when,	
  and	
  how	
  interfirm	
  networks	
  and	
  
alliances	
  form	
  and	
  change	
  (GulaI	
  et	
  al.,	
  2000)	
  
•  Co-­‐creaIon	
  creates	
  value	
  (Ramaswamy	
  &	
  Guillart,	
  2004)	
  
•  Value	
  creaIon	
  requires	
  orchestraIon	
  among	
  
firms	
  across	
  segments	
  (Basole	
  &	
  Karla,	
  2012;	
  Dhanaraj	
  &	
  
Parkhe,	
  2006)	
  
•  Responsiveness	
  to	
  changing	
  internal	
  and	
  
external	
  forces	
  (Rubens	
  et	
  al.,	
  2011)	
  
•  Shared	
  Vision	
  guides	
  and	
  accelerates	
  
transformaIon	
  (Russell	
  et	
  al.,	
  2011)	
  
InnovaGon	
  Ecosystems	
  
InnovaIon	
  Ecosystems	
  refer	
  to	
  the	
  inter-­‐organizaGonal,	
  
poliGcal,	
  economic,	
  environmental,	
  and	
  technological	
  
systems	
  through	
  which	
  a	
  milieu	
  conducive	
  to	
  business	
  
growth	
  is	
  catalyzed,	
  sustained,	
  and	
  supported.	
  
	
  
A	
  dynamic	
  innovaGon	
  ecosystem	
  is	
  characterized	
  by	
  a	
  
conGnual	
  realignment	
  of	
  synergisGc	
  relaGonships	
  that	
  
promote	
  growth	
  of	
  the	
  system.	
  	
  In	
  agile	
  responsiveness	
  
to	
  changing	
  internal	
  and	
  external	
  forces,	
  knowledge,	
  
capital	
  and	
  other	
  vital	
  resources	
  flow	
  through	
  these	
  
relaGonships.	
  
	
  
Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision
and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
Many Stakeholders in Innovation Ecosystem
Ecosystem	
  
Startups	
  
Angels,	
  	
  
VC	
  firms,	
  
Incubators	
  
Law	
  Firms,	
  
AccounGng	
  
Firms	
  
UniversiGes	
  
Banks	
  and	
  
Financial	
  
InsGtuGons	
  
UGliGes,	
  
Industry	
  
AssociaGons	
  
CUSTOMERS	
  	
  
&	
  
MARKETS	
  
Actors &
Events
Impact
over time
Coalitions
Shared	
  
Vision	
  
TransformaGon	
  
Measure & Track
Interact &
Feedback
Co-Create
Value
Measuring Impact of Transformative Coalitions
in Innovation Ecosystems
Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision
and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
Who	
  Will	
  Control	
  the	
  ‘Publish’	
  Bugon?	
  
Silo’d	
  vs.	
  Open	
  InnovaDon	
  Response	
  of	
  Legacy	
  Enterprises	
  
From this…. … to this.
Disruption!
InnovaIon	
  Ecosystem	
  VisualizaIon	
  and	
  Analysis:	
  A	
  Study	
  of	
  the	
  Emerging	
  Publish-­‐on-­‐Demand	
  Industry	
  
Martha	
  G	
  Russell,	
  Stanford	
  University;	
  Neil	
  Rubens,	
  University	
  of	
  Electro-­‐CommunicaGon;	
  Rahul	
  C.	
  Basole,	
  Georgia	
  InsGtute	
  of	
  Technology;	
  Jukka	
  Huhtämaki,	
  Tampere	
  University	
  of	
  Technology,	
  	
  Tim	
  McCormick,	
  Palo	
  Alto,	
  CA;	
  Russell	
  Thomas,	
  George	
  Mason	
  University;	
  Kaisa	
  SGll,	
  VTT;	
  and	
  Jiafeng	
  Yu,	
  Shanghai,	
  CA	
  
	
  	
  
Purchase	
  
the	
  
compeIIon	
  
Create	
  
	
  our	
  
replacement	
  
Holtzbrinck	
  Group	
  
Innovator's	
  Dilemma:	
  	
  
How	
  to	
  Raise	
  the	
  Next	
  GeneraGon?	
  
	
  	
  
The	
  case	
  of	
  NewsCorp	
  &	
  Holtzbrinck	
  	
  
	
  
James Murdoch
Newscorp
Stefan von Holtzbrinck
Holtzbrinck / Macmillan
NewsCorp: 
From incumbent to disgraced has-been	

Newscorp: long history of accusations of
political influence, anti-union and
anti-competitive practices.
Myspace acquisition - one of biggest corporate
social-media failures
Especially after phone-hacking scandal in UK,
Low public trust level and brand association.
James Murdoch - youngest son and heir-apparent
to founder Rupert Murdoch
Born: 1972 (age 41)
Horace Mann School; Harvard dropout
In 2003, appointed CEO of Newscorp-controlled
BSkyB, youngest-ever CEO of a FTSE 100.
Parliament report: James Murdoch 'showed wilfull
ignorance of the extent of phone-hacking' ..
'guilty of an astonishing lack of curiosity’
over the issue.
2012 resigns positions as Executive Chairman of
Newscorp's U.K. newspaper arm, BSkyB chairman,
GSK board
NewsCorp: 
From incumbent to disgraced has-been
Holtzbrinck / Macmillan: 
Embracing science, innovation, disruption 	

MacMillan New Ventures
new $100M venture with mandate to build a business that
will undermine our own... acquire ed-tech startups that will
eventually be the future of Macmillan.
Science Online: science-startup and VC fund, 2011, spun out
of Nature Publishing Group's key innovation group led by
Timo Hannay.
OATV / PeerJ:
Holtzbrinck's Science Online was cited by Tim O'Reilly as
inspiration for new O'Reilly Alpha Tech Ventures fund and
its funding of disruptive science publisher PeerJ.
Holtzbrinck Ventures - venture capital arm, founded 2000,
has become leading German early-stage VC firm
Stefan von Holtzbrinck, chairman, widely involved in science
 innovation initiatives, Chairman of the Board of Max
Planck Foundation, German's largest research funder (and
world's 3rd largest).
Holtzbrinck / Macmillan: 
embracing science, innovation, disruption
Networks	
  Show	
  Ecosystem	
  Changes	
  
New	
  business	
  themes	
  emerging	
  in	
  publishing	
  industry	
  
Networks	
  Show	
  Ecosystem	
  Changes	
  
STARTUPS	
  IN	
  PUBLISHING	
  INDUSTRY	
  
	
  
Dynamic	
  innovaIon	
  	
  
University	
  parIcipaIon	
  
Eager	
  investors	
  
	
  
Many	
  related	
  sectors	
  
Digital	
  media,	
  Saas	
  
Social	
  media,	
  mobile	
  
eBooks	
  
	
  
Many	
  geographic	
  areas	
  
	
  NY,	
  SF,	
  LA,	
  London,	
  	
  
	
  	
  InnovaIon	
  Ecosystem	
  VisualizaIon	
  and	
  Analysis:	
  A	
  Study	
  of	
  the	
  Emerging	
  Publish-­‐on-­‐Demand	
  Industry	
  
Martha	
  G	
  Russell,	
  Stanford	
  University;	
  Neil	
  Rubens,	
  University	
  of	
  Electro-­‐CommunicaGons;	
  Rahul	
  C.	
  Basole,	
  Georgia	
  InsGtute	
  of	
  Technology;	
  Jukka	
  Huhtämaki,	
  Tampere	
  University	
  of	
  Technology,	
  	
  Tim	
  McCormick,	
  Palo	
  Alto,	
  CA;	
  Russell	
  Thomas,	
  
George	
  Mason	
  University;	
  Kaisa	
  SGll,	
  VTT;	
  and	
  Jiafeng	
  Yu,	
  Shanghai,	
  CA,	
  Presented	
  at	
  Workshop	
  on	
  InnovaGons	
  in	
  Networks,	
  New	
  York	
  Stern	
  School	
  of	
  Business,	
  September	
  29-­‐30,	
  2010.	
  
	
  	
  
Networks	
  Show	
  Ecosystem	
  Changes	
  
•  AcquisiIons	
  	
  mergers	
  
• 	
  	
  	
  Eager	
  investors	
  
• 	
  	
  	
  OpportuniIes	
  for	
  change	
  
GROWTH	
  PUBLISHING	
  INDUSTRY	
  
InnovaIon	
  Ecosystem	
  VisualizaIon	
  and	
  Analysis:	
  A	
  Study	
  of	
  the	
  Emerging	
  Publish-­‐on-­‐Demand	
  Industry	
  
Martha	
  G	
  Russell,	
  Stanford	
  University;	
  Neil	
  Rubens,	
  University	
  of	
  Electro-­‐CommunicaGons;	
  Rahul	
  C.	
  Basole,	
  Georgia	
  InsGtute	
  of	
  Technology;	
  Jukka	
  Huhtämaki,	
  Tampere	
  University	
  of	
  Technology,	
  	
  Tim	
  McCormick,	
  Palo	
  Alto,	
  CA;	
  Russell	
  Thomas,	
  
George	
  Mason	
  University;	
  Kaisa	
  SGll,	
  VTT;	
  and	
  Jiafeng	
  Yu,	
  Shanghai,	
  CA,	
  Presented	
  at	
  Workshop	
  on	
  InnovaGons	
  in	
  Networks,	
  New	
  York	
  Stern	
  School	
  of	
  Business,	
  September	
  29-­‐30,	
  2010.	
  
	
  	
  
CLICK	
  TO	
  PUBLISH	
  
RelaDonship	
  Networks	
  Reveal	
  Shared	
  Visions,	
  CompeDng	
  FacDons	
  and	
  	
  
Major	
  DisrupDons	
  in	
  the	
  Publishing	
  Industry	
  
RelaIonship	
  Network	
  
analysis	
  can	
  show:	
  
• The	
  structure	
  and	
  
coherence	
  of	
  compeIng	
  
facIons	
  
• Emergence	
  of	
  shared	
  
visions	
  and	
  value	
  
proposiIons	
  
• Indicators	
  of	
  industry	
  
evoluIon,	
  signaling	
  
transiIon	
  from	
  
‘emerging’	
  to	
  ‘growth’	
  
stage	
  
Hypothesis:	
  
• RelaIonships	
  are	
  
pipelines	
  for	
  talent,	
  
informaIon	
  and	
  financial	
  
resources.	
  
• Value	
  chains	
  are	
  co-­‐
created	
  through	
  
relaIonships.	
  
nnovaIon Ecosystem V sua zaIon and Ana ys s A Study o the Emerg ng Pub sh on Demand ndustry
M G U N U mm G H m m U m M m m G M U
We	
  see:	
  
Dynamic	
  innovaIon	
  	
  
• University	
  parIcipaIon
• Eager	
  investors	
  
Many	
  related	
  sectors	
  
• Digital	
  media,	
  Saas	
  
• Social	
  media,	
  mobile	
  
• eBooks	
  
Many	
  geographic	
  areas	
  
• NY,	
  SF,	
  LA,	
  London	
  
	
  
SIPX,
Inc.
hp://www.slowtrav.com/blog/chiocciola/Geirangervord.jpg	
  
Norwegian	
  Tech-­‐based	
  Companies	
  
Their	
  Branch	
  Offices	
  and	
  Their	
  Financial	
  Orgs	
  
Links	
  show	
  relaGonships	
  
Example	
  view	
  to	
  IEN	
  dataset	
  in	
  Gephi.	
  Companies	
  are	
  selected	
  with	
  
keyword	
  search	
  “Norway	
  +	
  Norwegian;”	
  the	
  funding	
  organizaGons	
  
associated	
  with	
  those	
  companies	
  are	
  added	
  	
  Nodes	
  represent	
  
companies	
  and	
  their	
  investors;	
  edges	
  indicate	
  resource	
  flows.	
  	
  The	
  
network	
  layout	
  is	
  created	
  with	
  Yifan	
  Hu	
  MulGlevel	
  algorithm	
  and	
  nodes	
  
are	
  inflated	
  according	
  to	
  their	
  indegree,	
  i.e.	
  the	
  number	
  of	
  the	
  
connected	
  investors.	
  	
  
Advisors  Angels Expand Access
Investors	
  leverage	
  co-­‐creaGon	
  opportuniGes	
  
with	
  investments	
  in	
  mulGple	
  companies.	
  Intl	
  
companies	
  not	
  shown.	
  
	
  
Companies	
  leverage	
  value	
  co-­‐creaGon	
  
opportuniGes	
  through	
  relaGonships	
  with	
  
mulGple	
  investors.	
  Some	
  investors	
  are	
  
internaGonal.	
  
	
  
Timeline	
  analysis	
  of	
  investment	
  events	
  
reveals	
  paerns	
  of	
  co-­‐investment	
  –	
  an	
  
indicaGon	
  of	
  intenGon	
  to	
  co-­‐create	
  value	
  
and,	
  perhaps,	
  sGmulus	
  programs.	
  
IEN	
  Dataset,	
  July	
  2010	
  
International Relationships for
Value Co-Creation
Huge opportunities for
international
relationships lie 2  3
degrees out from
Norwegian companies
Example	
  view	
  to	
  IEN	
  dataset	
  for	
  keyword	
  search.	
  Nodes	
  represent	
  companies	
  and	
  their	
  previous	
  and	
  current	
  employees.	
  The	
  
network	
  layout	
  is	
  created	
  with	
  Fruchterman	
  Reingold	
  algorithm	
  and	
  nodes	
  are	
  inflated	
  according	
  to	
  their	
  outdegree.	
  Protocols	
  
for	
  anonymity	
  are	
  evolving.	
  
IEN	
  Dataset,	
  July	
  2010	
  
Insights	
  About	
  Norway	
  
•  Dual	
  offices:	
  regional	
  and	
  Oslo	
  
•  In	
  sectors	
  we	
  studied	
  
–  Business	
  locaGons	
  parallel	
  technical	
  university	
  programs	
  	
  
–  Investor	
  relaGonships	
  have	
  strong	
  local	
  links	
  	
  
•  Some	
  invesGng	
  organizaGons	
  are	
  governmental	
  programs	
  
•  Expands	
  to	
  Oslo	
  when	
  offices	
  are	
  in	
  Oslo	
  
•  InternaGonal	
  relaGonships	
  linked	
  to	
  small	
  set	
  of	
  personal	
  
relaGonships	
  at	
  execuGve	
  level	
  
–  InternaGonal	
  investors	
  drawn	
  through	
  execuGve	
  
relaGonships	
  
•  RelaGonships	
  through	
  execs	
  at	
  Google	
  and	
  AOL	
  provide	
  channels	
  
for	
  global	
  network	
  expansion	
  
Sørlandet is world leading in offshore oil drilling
technology
Torger Rev, Innovation Ecosystems Summit, Stanford University, July 11, 2011
Shipping
brokers
Effective
ports and
terminals
Advanced
ship equip-
ment
Maritime
RD
Specialized
ship yards
Maritime
education
Ship
design
Maritime
IT
Ship
management
Marine	
  
insurance	
  
Shipping	
  
finance	
  
Advanced	
  
fisheries	
  
Environmental	
  
standards	
  
MariGme	
  
policies	
  
Offshore	
  
oil	
  and	
  gas	
  
industry	
  
LogisGcs	
  
systems	
  
MariGme	
  lawyers	
  
Ship	
  
classificaGon	
  
services	
  
SHIPPING	
  
MariIme:	
  	
  
From	
  ship	
  tonnage	
  to	
  mariIme	
  technology	
  and	
  finance	
  
Torger Rev, Innovation Ecosystems Summit, Stanford University, July 11, 2011
SHIPPING	
  
Torger Rev, Innovation Ecosystems Summit, Stanford University, July 11, 2011
MariIme:	
  	
  
From	
  ship	
  tonnage	
  to	
  mariIme	
  technology	
  and	
  finance	
  
52
Skill	
  of	
  the	
  Future	
  =	
  	
  
Network	
  OrchestraGon	
  
Russell uia 4-19-2013
Russell uia 4-19-2013
FUTURE	
  OF	
  WORK	
  
FUTURE	
  OF	
  LEARNING	
  
“No Rocking Chair for Me!”
http://www.google.com/imgres?q=smart+machine
Tools As Social
Actors
Microsensors Drive Macro Impacts
Drone	
  journalism	
  and	
  CiGzen	
  science	
  –	
  or	
  ciGzen	
  sensors
hp://www.autodeskresearch.com/projects/biocompevoluGon	
  
Talk to Me – Singing Chair
http://inhabitat.com/nyc/wp-content/blogs.dir/2/files/2011/07/talk-to-me-singing-chair.jpg
New organizational structures
Personal is Global
The Nature of Work is
Changing
•  Past
–  Full-time
–  Paid for time spent at
work
–  Common location
–  Stable hierarchies
–  What  how they do
their jobs is prescribed
–  Evaluated by superiors
•  Future
–  Decentralized
–  No particular time or
place
–  Beyond cognitive
competencies
–  Jobs reflect way of life
David Bollier, (2011) The Future of Work: What it Means for Individuals, Businesses, Market and Governments,” The Aspen Institute.
Human	
  potenGal	
  will	
  be	
  the	
  major	
  agent	
  of	
  
economic	
  growth,	
  and	
  how	
  to	
  unleash	
  then	
  
leverage	
  that	
  potenGal	
  will	
  be	
  the	
  key	
  quesGon	
  
organizaGons	
  will	
  need	
  to	
  answer.	
  
Talent	
  is	
  emerging	
  as	
  the	
  new	
  “GOLD”	
  
CATALYSTS	
  =	
  ENERGY	
  FOR	
  CHANGE	
  
•  Work-­‐Study	
  Programs	
  
•  Internships-­‐Externships	
  
•  VisiGng	
  Scholars	
  
•  Visionary	
  Curriculum	
  Assessments	
  
•  Research	
  SGmuli	
  	
  CollaboraGons	
  
•  Incubators	
  	
  Accelerators	
  
•  Network	
  OrganizaGons	
  
•  SHARED	
  VISION	
  	
  EXPECTATIONS	
  	
  
RELATIONSHIP	
  CAPITAL	
  =	
  COMMUNITY	
  
EDUPRENEURS	
  =	
  PERMISSION	
  TO	
  LEARN	
  
COMMUNITY	
  SHARED	
  VISION	
  =	
  
TRANSFORMATION	
  
BELIEF	
  IN	
  THE	
  UPSIDE	
  
LOCAL	
  INGENUITY	
  +	
  WILLINGNESS	
  TO	
  RISK	
  =	
  
GLOBAL	
  OPPORTUNITY	
  	
  
RULES	
  OF	
  THUMB	
  
INCUBATION	
  NOT	
  QUARANTINE	
  
Russell uia 4-19-2013
Russell uia 4-19-2013
Event
Impact
Coalition
Shared	
  
Vision	
  
TransformaGon	
  
Measure 
Track
Interact 
Feedback
Co-Create
Value
Transformative Coalitions
Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision
and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
Future Learning Lab - Reputation for Innovation
What Can We Do Together
That Neither of Us Could Do Alone?
Thank You
Martha.Russell@stanford.edu
www.innovation-ecosystems.org
http://mediax.stanford.edu
at S T A N F O R D U N I V E R S I T Y

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Russell uia 4-19-2013

  • 1. h"p://www.flickr.com/photos/22231314@N08/   Building  a  Community  of  Edupreneurs  in   the  Learning  Industry     Future  Learning  Lab,  University  of  Adger   April  19,  2013       Martha  G  Russell   Sr.  Research  Scholar  HSTAR  InsGtute   Sr  Research  Fellow,  IC2  InsGtute   ExecuGve  Director,  mediaX  at  Stanford  University  
  • 2. Pre-­‐Internet   Land  Grant  Colleges  –  Agricultural  Experiment  StaGon   Acid  Rain:  Crowd-­‐sourced  ciGzen  science  
  • 3. Dawn  of  the  Internet   Biotech,  MEIS,  MCC,  UM-­‐wide,     NaIonal  Technological  University,  “Flying  seminars”,     MAMTEC,  TGSA  (Capella  University),  Appeal.org,       chat  room  ethnography,  online  surveys  
  • 4. Internet  2   •  Digital  desktop  dashboards   •  Internet2  Sociotechnical  Summit   •  Social  media  –  Twi"er  analysis  –  Data  Tsunami   •  Social  networks  –  QuanGfied  self   •  ExponenGal  change  &  amphibians   •  InnovaGon  ecosystems     •  TransformaGon  through  shared  vision  
  • 5. Internet  3   •  Global  IT/local  change   •  Distributed    cogniGon   •  Personal  learning  at  scale  
  • 6. Deep Knowledge with Wide Applicability IN  THE  HEART  OF  SILICON  VALLEY    IN  A  CULTURE  OF  RAPID  ITERATION,  WHERE  DISRUPTION  IS  CELEBRATED  WHERE  TALENT,  INFORMATION  AND  CAPITAL   RESOURCES  FLOURISH   THE  ISSUE  IS  NOT  THE  RATE    TECHNOLOGY  TRANSFER    THE  ISSUE  IS  THE  EFFECTIVENESS  OF  INNOVATION  AND  KNOWLEDGE  TRANSFER      WE  CALL  THIS  “COLLABORATIVE  DISCOVERY”     The  Media  X  approach    WORK  ON  BOLD  IDEAS  WITH  BUSINESS,  TEST  SUCCESS/FAILURE  CONDITIONS,  ITERATE  RESULTS  QUICKLY,  TRANSFER   INSIGHTS  AT  EVERY  STAGE   at S T A N F O R D U N I V E R S I T Y H-­‐STAR     HUMAN  SCIENCES  AND  TECHNOLOGIES     ADVANCED  RESEARCH  INSTITUTE  
  • 7. THE  GOAL  OF  CREATIVE  COLLABORATIONS   IS  TO  DO  SOMETHING  TOGETHER  THAT   NEITHER  COULD  DO  INDEPENDENTLY  
  • 8. CSLI Eng EE Psy Ed SSP SCIL Anatomy PBLL GSB Peace CHIMe CARS ! ! ! ! Discovery Collaborations ! Span Stanford Labs! School of Education; Education and Learning Sciences REVS program Graduate School Of Business Communication Between Humans and Interactive Media Stanford Center for Innovations in Learning Project Based Learning Laboratory Symbolic Systems Program Engineering & Product Design Center for the Study Of Language & Information Stanford Anatomy and Radiology LAb Computer Science fMRI Lab Linguistics Ling Peace Innovation Lab Law Center for Legal Informatics LIFE Learning in Informal and Formal Environments CS Electrical Engineering SHL Stanford Humanities Lab VHIL Virtual Human Interaction Lab PBLL Work Technology & Organization DVL Distributed Vision Lab Des Stanford Joint Program in Design d.school at S T A N F O R D U N I V E R S I T Y
  • 9. 9 Productivity of Knowledge Workers 7 projects selected from 25 proposals Process Integration Platform: Enabling Process Transparency Within Teams and scaling of Process Knowledge Across the Entire Firm Technologically Mediated Cooperation and Collaboration EteRNA: Accelerating Knowledge Creation for RNA Bioengineering through Internet-Scale Gaming The Utility of Calming Technologies in Improving Productivity Creativity and Culture: Understanding Team Creativity and What Fosters It A Journey from Islands of Knowledge to Mutual Understanding In Global Business Meetings Detecting States of Mind Through Non-Verbal Behavior Measuring  &  Increasing  Knowledge  Worker  ProducGvity   at S T A N F O R D U N I V E R S I T Y Knowledge Worker Productivity
  • 10. Total  Engagement  at  Work  and  Play   Knowledge Worker Productivity
  • 11. The  UIlity  of  Calming  Technologies  in  Improving  ProducIvity     Perform.  Produce.  Don’t  burn   out.  Be  creaIve.  Chill.  Focus.   Heal.  Relax.  Recover.  Take  care   of  yourself.  Don’t  stress  out.   Stay  healthy.  Be  present.  Live  in   the  moment.       Goal:    Devise  and  evaluate  ways   to  augment  human  self-­‐ regulaGon  with  technology  =   calming  technology.         Knowledge Worker Productivity
  • 12. Technologically  Mediated  CooperaIon  and  CollaboraIon     Goal:  Understand  how   informaGon  search   interfaces  can  be   designed  to  facilitate   be"er  decision-­‐making.     Premise:  It  should  be   possible  to  reduce  selecGve   exposure  bias  by  strategically   parGGoning  self-­‐consistent   and  self-­‐inconsistent   informaGon  to  different   degrees.   Knowledge Worker Productivity
  • 13. DetecIng  States  of  Mind  Through  Nonverbal  Behavior   •  Impact:  Preliminary  results  imply  that  gesture   can  predict  the  quality  of  a  two-­‐person,  face-­‐ to  face-­‐interacGon       Knowledge Worker Productivity
  • 14. When  People  Become  the  Content  of  Media   ParGcipaGon,  PersonalizaGon  and  EmoGon        for  Persuasion,  Risk,  and  Reward   Infinite  Reality   Worker Productivity
  • 15. January 22, 2012 15© 2012 by Reid Senescu Premise   team  interacGons  with  files  reveal  workflows     Knowledge Worker Productivity
  • 16. OTHER RESEARCH THEMES at S T A N F O R D U N I V E R S I T Y •  Contextual  Ambient  Intelligence   •  MulG-­‐modal  CommunicaGons  &  Content   Mgmt   •  Publish  on  Demand   •  The  Future  of  Content   •  Personalized  Learning  at  Scale    
  • 17. •  In  an  always-­‐on  networked  world  of  educaGonal   opportuniGes  that  opGmize  learning  at  many  levels   of  difficulty  and  assistance.   •  Research  is  needed  to  understand  the  requirements   for  learning  maps  of  dependency  relaGonships   –  metadata  tagging  and  recommendaGon  engines   –  digital  assessment  and  feedback  systems   –  deep  understanding  of  how  to  match  learner  modaliGes  to   learning  resources   –  the  meaning  of  idenGty  and  relaGonships  in  the   technology-­‐enhanced  learning  process.   Personalized Learning at Scale
  • 18. mediaX  research  themes  with  EducaIon,  Engineering,   HumaniIes  collaboraGon   Research,  teaching  and  training  on  natural  language  processing   Sensing  and  control  –  enabling  the  natural  interacGon  of  people  with   informaGon  in  the  physical  world   Learning  and  training   Video  processing,  cataloging,  processing  and  reuse   Technologies  for  social  interacGon  and  collaboraGon   Online  media  content   Human  –  machine  interacGon  and  sensing   Fusion  of  virtual  and  physical  worlds   Knowledge  worker  producGvity   Future  of  content   Publish  on  Demand     ID Collaborations on Learning Over  half  of  media-­‐ funded  proejcts  have   included  collaboraGon   between  EducaGon,  H&S    and   Engineering  researchers.   92  projects   250  proposals  
  • 19. The  Universe  that  is  ME!   IDENTITY  IS  PERSONAL              IDENTITY  IS  SOCIAL  
  • 21. ? Anonymous One Site Multi-Site Self-Asserted Socially Validated Verified ü   Pseudonymous ü  ü   Limited Liability Persona IdenGty  Spectrum   h"p://www.idenGtywoman.net    
  • 22. Data  Privacy  &  Self-­‐RegulaGon   Consumer Bill of Digital Rights Information Disclosure Confidentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals
  • 23. Relationships as Channels Intl  Workshop  on  ParGcipatory  Surveillance:  Global  Threats  Org  
  • 24. Can Health Spread As Well As Disease? Contact – Vulnerability - Conditions Happiness Networks James H Fowler and Nicholas A Christakis, “Dynamic Spread of Happiness in a Large Social Network: longitudinal analysis over 20 years in the Framingham Heart Study network,” BMJ 2008;337 Salathe´ M, Jones JH (2010) Dynamics and Control of Diseases in Networks with Community Structure. PLoS Comput Biol 6(4): e1000736. doi:10.1371/ journal.pcbi.1000736 Transmitting Relationships Access - Trust - Relevance
  • 26. The Way We USED to Think About Organizations New  OrganizaGonal  Chart  Based  on  RelaGonships   Relationship-Focused Co-Creation Infrastructure Stakeholder  Infrastructure  =  RelaGonships   (Companies  are  interlocked  through  key   people  –  informaIon  flow,  norms,   mental  models.(Davis,1996)  
  • 27. New Data & New Tools Accessing Data Streams about Innovation   Building a Dataset on Innovation Crystallisation Through Visualisation The  Card-­‐Mackinlay-­‐Shneiderman  visualisaGon   reference  model:(Card  et  al.,  1999;  Miksch,  2005)   !"#$%&'()*+% ,"-)*% ./0*1)2*3'1$% 4"-"/*3'1% 51*+6$)$% ,)1)10% 7)$8*+)2*3'1% 5(39"% :1;"++)0"1("% </)9*;"% =*;*% !"##$%&'()*+,'-% Accuracy  of  Wikipedia  (Giles,  2005)    
  • 28. The  new  maps  may  be   based  on  the  connecGons   through  relaGonships  -­‐     rather  than  on  distance.     §  Ecosystem  PerspecGve   §  RelaGonship  based     §  Links  form  networks   §  Resource  flows  =   knowledge,  capital,   talent   §  Network  orchestraGon    
  • 29. Ecosystem   Heterogeneous  and  conGnuously   evolving  set  of  firms  that  are   interconnected  through  a  complex,   global  network  of  relaGonships.   [Basole  et  al.,  2012]  
  • 30. InnovaGon  Ecosystems  Approach   •  Networked  systems  perspecIve  to  examine   why,  when,  and  how  interfirm  networks  and   alliances  form  and  change  (GulaI  et  al.,  2000)   •  Co-­‐creaIon  creates  value  (Ramaswamy  &  Guillart,  2004)   •  Value  creaIon  requires  orchestraIon  among   firms  across  segments  (Basole  &  Karla,  2012;  Dhanaraj  &   Parkhe,  2006)   •  Responsiveness  to  changing  internal  and   external  forces  (Rubens  et  al.,  2011)   •  Shared  Vision  guides  and  accelerates   transformaIon  (Russell  et  al.,  2011)  
  • 31. InnovaGon  Ecosystems   InnovaIon  Ecosystems  refer  to  the  inter-­‐organizaGonal,   poliGcal,  economic,  environmental,  and  technological   systems  through  which  a  milieu  conducive  to  business   growth  is  catalyzed,  sustained,  and  supported.     A  dynamic  innovaGon  ecosystem  is  characterized  by  a   conGnual  realignment  of  synergisGc  relaGonships  that   promote  growth  of  the  system.    In  agile  responsiveness   to  changing  internal  and  external  forces,  knowledge,   capital  and  other  vital  resources  flow  through  these   relaGonships.     Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
  • 32. Many Stakeholders in Innovation Ecosystem Ecosystem   Startups   Angels,     VC  firms,   Incubators   Law  Firms,   AccounGng   Firms   UniversiGes   Banks  and   Financial   InsGtuGons   UGliGes,   Industry   AssociaGons   CUSTOMERS     &   MARKETS  
  • 33. Actors & Events Impact over time Coalitions Shared   Vision   TransformaGon   Measure & Track Interact & Feedback Co-Create Value Measuring Impact of Transformative Coalitions in Innovation Ecosystems Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
  • 34. Who  Will  Control  the  ‘Publish’  Bugon?   Silo’d  vs.  Open  InnovaDon  Response  of  Legacy  Enterprises   From this…. … to this. Disruption! InnovaIon  Ecosystem  VisualizaIon  and  Analysis:  A  Study  of  the  Emerging  Publish-­‐on-­‐Demand  Industry   Martha  G  Russell,  Stanford  University;  Neil  Rubens,  University  of  Electro-­‐CommunicaGon;  Rahul  C.  Basole,  Georgia  InsGtute  of  Technology;  Jukka  Huhtämaki,  Tampere  University  of  Technology,    Tim  McCormick,  Palo  Alto,  CA;  Russell  Thomas,  George  Mason  University;  Kaisa  SGll,  VTT;  and  Jiafeng  Yu,  Shanghai,  CA       Purchase   the   compeIIon   Create    our   replacement   Holtzbrinck  Group  
  • 35. Innovator's  Dilemma:     How  to  Raise  the  Next  GeneraGon?       The  case  of  NewsCorp  &  Holtzbrinck       James Murdoch Newscorp Stefan von Holtzbrinck Holtzbrinck / Macmillan
  • 36. NewsCorp: From incumbent to disgraced has-been Newscorp: long history of accusations of political influence, anti-union and anti-competitive practices. Myspace acquisition - one of biggest corporate social-media failures Especially after phone-hacking scandal in UK, Low public trust level and brand association. James Murdoch - youngest son and heir-apparent to founder Rupert Murdoch Born: 1972 (age 41) Horace Mann School; Harvard dropout In 2003, appointed CEO of Newscorp-controlled BSkyB, youngest-ever CEO of a FTSE 100.
  • 37. Parliament report: James Murdoch 'showed wilfull ignorance of the extent of phone-hacking' .. 'guilty of an astonishing lack of curiosity’ over the issue. 2012 resigns positions as Executive Chairman of Newscorp's U.K. newspaper arm, BSkyB chairman, GSK board NewsCorp: From incumbent to disgraced has-been
  • 38. Holtzbrinck / Macmillan: Embracing science, innovation, disruption MacMillan New Ventures new $100M venture with mandate to build a business that will undermine our own... acquire ed-tech startups that will eventually be the future of Macmillan. Science Online: science-startup and VC fund, 2011, spun out of Nature Publishing Group's key innovation group led by Timo Hannay. OATV / PeerJ: Holtzbrinck's Science Online was cited by Tim O'Reilly as inspiration for new O'Reilly Alpha Tech Ventures fund and its funding of disruptive science publisher PeerJ. Holtzbrinck Ventures - venture capital arm, founded 2000, has become leading German early-stage VC firm Stefan von Holtzbrinck, chairman, widely involved in science innovation initiatives, Chairman of the Board of Max Planck Foundation, German's largest research funder (and world's 3rd largest).
  • 39. Holtzbrinck / Macmillan: embracing science, innovation, disruption
  • 40. Networks  Show  Ecosystem  Changes   New  business  themes  emerging  in  publishing  industry  
  • 41. Networks  Show  Ecosystem  Changes   STARTUPS  IN  PUBLISHING  INDUSTRY     Dynamic  innovaIon     University  parIcipaIon   Eager  investors     Many  related  sectors   Digital  media,  Saas   Social  media,  mobile   eBooks     Many  geographic  areas    NY,  SF,  LA,  London,        InnovaIon  Ecosystem  VisualizaIon  and  Analysis:  A  Study  of  the  Emerging  Publish-­‐on-­‐Demand  Industry   Martha  G  Russell,  Stanford  University;  Neil  Rubens,  University  of  Electro-­‐CommunicaGons;  Rahul  C.  Basole,  Georgia  InsGtute  of  Technology;  Jukka  Huhtämaki,  Tampere  University  of  Technology,    Tim  McCormick,  Palo  Alto,  CA;  Russell  Thomas,   George  Mason  University;  Kaisa  SGll,  VTT;  and  Jiafeng  Yu,  Shanghai,  CA,  Presented  at  Workshop  on  InnovaGons  in  Networks,  New  York  Stern  School  of  Business,  September  29-­‐30,  2010.      
  • 42. Networks  Show  Ecosystem  Changes   •  AcquisiIons    mergers   •       Eager  investors   •       OpportuniIes  for  change   GROWTH  PUBLISHING  INDUSTRY   InnovaIon  Ecosystem  VisualizaIon  and  Analysis:  A  Study  of  the  Emerging  Publish-­‐on-­‐Demand  Industry   Martha  G  Russell,  Stanford  University;  Neil  Rubens,  University  of  Electro-­‐CommunicaGons;  Rahul  C.  Basole,  Georgia  InsGtute  of  Technology;  Jukka  Huhtämaki,  Tampere  University  of  Technology,    Tim  McCormick,  Palo  Alto,  CA;  Russell  Thomas,   George  Mason  University;  Kaisa  SGll,  VTT;  and  Jiafeng  Yu,  Shanghai,  CA,  Presented  at  Workshop  on  InnovaGons  in  Networks,  New  York  Stern  School  of  Business,  September  29-­‐30,  2010.      
  • 43. CLICK  TO  PUBLISH   RelaDonship  Networks  Reveal  Shared  Visions,  CompeDng  FacDons  and     Major  DisrupDons  in  the  Publishing  Industry   RelaIonship  Network   analysis  can  show:   • The  structure  and   coherence  of  compeIng   facIons   • Emergence  of  shared   visions  and  value   proposiIons   • Indicators  of  industry   evoluIon,  signaling   transiIon  from   ‘emerging’  to  ‘growth’   stage   Hypothesis:   • RelaIonships  are   pipelines  for  talent,   informaIon  and  financial   resources.   • Value  chains  are  co-­‐ created  through   relaIonships.   nnovaIon Ecosystem V sua zaIon and Ana ys s A Study o the Emerg ng Pub sh on Demand ndustry M G U N U mm G H m m U m M m m G M U We  see:   Dynamic  innovaIon     • University  parIcipaIon • Eager  investors   Many  related  sectors   • Digital  media,  Saas   • Social  media,  mobile   • eBooks   Many  geographic  areas   • NY,  SF,  LA,  London     SIPX, Inc.
  • 45. Norwegian  Tech-­‐based  Companies   Their  Branch  Offices  and  Their  Financial  Orgs   Links  show  relaGonships   Example  view  to  IEN  dataset  in  Gephi.  Companies  are  selected  with   keyword  search  “Norway  +  Norwegian;”  the  funding  organizaGons   associated  with  those  companies  are  added    Nodes  represent   companies  and  their  investors;  edges  indicate  resource  flows.    The   network  layout  is  created  with  Yifan  Hu  MulGlevel  algorithm  and  nodes   are  inflated  according  to  their  indegree,  i.e.  the  number  of  the   connected  investors.    
  • 46. Advisors Angels Expand Access Investors  leverage  co-­‐creaGon  opportuniGes   with  investments  in  mulGple  companies.  Intl   companies  not  shown.     Companies  leverage  value  co-­‐creaGon   opportuniGes  through  relaGonships  with   mulGple  investors.  Some  investors  are   internaGonal.     Timeline  analysis  of  investment  events   reveals  paerns  of  co-­‐investment  –  an   indicaGon  of  intenGon  to  co-­‐create  value   and,  perhaps,  sGmulus  programs.   IEN  Dataset,  July  2010  
  • 47. International Relationships for Value Co-Creation Huge opportunities for international relationships lie 2 3 degrees out from Norwegian companies Example  view  to  IEN  dataset  for  keyword  search.  Nodes  represent  companies  and  their  previous  and  current  employees.  The   network  layout  is  created  with  Fruchterman  Reingold  algorithm  and  nodes  are  inflated  according  to  their  outdegree.  Protocols   for  anonymity  are  evolving.   IEN  Dataset,  July  2010  
  • 48. Insights  About  Norway   •  Dual  offices:  regional  and  Oslo   •  In  sectors  we  studied   –  Business  locaGons  parallel  technical  university  programs     –  Investor  relaGonships  have  strong  local  links     •  Some  invesGng  organizaGons  are  governmental  programs   •  Expands  to  Oslo  when  offices  are  in  Oslo   •  InternaGonal  relaGonships  linked  to  small  set  of  personal   relaGonships  at  execuGve  level   –  InternaGonal  investors  drawn  through  execuGve   relaGonships   •  RelaGonships  through  execs  at  Google  and  AOL  provide  channels   for  global  network  expansion  
  • 49. Sørlandet is world leading in offshore oil drilling technology Torger Rev, Innovation Ecosystems Summit, Stanford University, July 11, 2011
  • 50. Shipping brokers Effective ports and terminals Advanced ship equip- ment Maritime RD Specialized ship yards Maritime education Ship design Maritime IT Ship management Marine   insurance   Shipping   finance   Advanced   fisheries   Environmental   standards   MariGme   policies   Offshore   oil  and  gas   industry   LogisGcs   systems   MariGme  lawyers   Ship   classificaGon   services   SHIPPING   MariIme:     From  ship  tonnage  to  mariIme  technology  and  finance   Torger Rev, Innovation Ecosystems Summit, Stanford University, July 11, 2011
  • 51. SHIPPING   Torger Rev, Innovation Ecosystems Summit, Stanford University, July 11, 2011 MariIme:     From  ship  tonnage  to  mariIme  technology  and  finance  
  • 52. 52 Skill  of  the  Future  =     Network  OrchestraGon  
  • 55. FUTURE  OF  WORK   FUTURE  OF  LEARNING  
  • 56. “No Rocking Chair for Me!”
  • 58. Microsensors Drive Macro Impacts Drone  journalism  and  CiGzen  science  –  or  ciGzen  sensors hp://www.autodeskresearch.com/projects/biocompevoluGon  
  • 59. Talk to Me – Singing Chair http://inhabitat.com/nyc/wp-content/blogs.dir/2/files/2011/07/talk-to-me-singing-chair.jpg
  • 62. The Nature of Work is Changing •  Past –  Full-time –  Paid for time spent at work –  Common location –  Stable hierarchies –  What how they do their jobs is prescribed –  Evaluated by superiors •  Future –  Decentralized –  No particular time or place –  Beyond cognitive competencies –  Jobs reflect way of life David Bollier, (2011) The Future of Work: What it Means for Individuals, Businesses, Market and Governments,” The Aspen Institute. Human  potenGal  will  be  the  major  agent  of   economic  growth,  and  how  to  unleash  then   leverage  that  potenGal  will  be  the  key  quesGon   organizaGons  will  need  to  answer.   Talent  is  emerging  as  the  new  “GOLD”  
  • 63. CATALYSTS  =  ENERGY  FOR  CHANGE   •  Work-­‐Study  Programs   •  Internships-­‐Externships   •  VisiGng  Scholars   •  Visionary  Curriculum  Assessments   •  Research  SGmuli    CollaboraGons   •  Incubators    Accelerators   •  Network  OrganizaGons   •  SHARED  VISION    EXPECTATIONS    
  • 64. RELATIONSHIP  CAPITAL  =  COMMUNITY   EDUPRENEURS  =  PERMISSION  TO  LEARN   COMMUNITY  SHARED  VISION  =   TRANSFORMATION   BELIEF  IN  THE  UPSIDE   LOCAL  INGENUITY  +  WILLINGNESS  TO  RISK  =   GLOBAL  OPPORTUNITY     RULES  OF  THUMB   INCUBATION  NOT  QUARANTINE  
  • 67. Event Impact Coalition Shared   Vision   TransformaGon   Measure Track Interact Feedback Co-Create Value Transformative Coalitions Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011. Future Learning Lab - Reputation for Innovation
  • 68. What Can We Do Together That Neither of Us Could Do Alone? Thank You Martha.Russell@stanford.edu www.innovation-ecosystems.org http://mediax.stanford.edu at S T A N F O R D U N I V E R S I T Y