Saba 9 practical tips for using neuroscience to power learning design
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The document discusses practical tips for utilizing neuroscience principles—emotion, loss aversion, and social storytelling—in learning design to enhance engagement and outcomes. It highlights key strategies such as using emotive content, understanding loss aversion, and leveraging social influences to motivate learners. Additionally, it emphasizes the role of technology in providing personalized learning experiences and measuring their impact.
Saba 9 practical tips for using neuroscience to power learning design
- 1. 10/9/19 1 9 Practical Tips for Using Neuroscience to Power Learning Design A little about us. CHARLOTTE HILLS | SABA PhD Researcher and Learning Consultant CARL CRISOSTOMO | SABA Product Manager, Content
- 2. 10/9/19 2 massification Which of the following are challenges to achieving critical learning outcomes? Inability to measure learning’s impact69% Lack of alignment between learning and outcomes60% Lack of learner engagement54% Poor learner experience34% Other20% Lack of effective content4% Source: 2018 Brandon Hall Group Learning Strategy Study
- 3. 10/9/19 3 Do You Want To: Make learning memorable using core emotions? Use ‘loss aversion’ to motivate your learnings? Engage the social mind to change behavior? PRINCIPLE 1 Emotion
- 4. 10/9/19 4 How do you feel?
- 5. 10/9/19 5 Do you remember 9/11? Where were you?
- 6. 10/9/19 6 Five Core Emotions Joy Fear Anger Disgust Sadness Emotion: Practical Tips TIP 1: seek out emotive content WHY? Emotion helps to embed things in long-term memory TIP 2: use negative emotion WHY? Negative emotions are powerful TIP 3: don’t overdo it WHY? It loses impact
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- 12. 10/9/19 12 Loss: Practical Tips TIP 4: use risk and loss WHY? Loss aversion is more powerful than gain. TIP 5: make the loss personal WHY? Loss aversion is powerful when it’s personal TIP 6: be brave WHY? Loss aversion may reduce your willingness to do something different
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- 17. 10/9/19 17 Social Norms seek out quietly influential peers
- 18. 10/9/19 18 Social Stories: Practical Tips TIP 7: find your influencers WHY? Peers are powerful when it comes to social norms TIP 8: get their stories WHY? We are predisposed to be interested in real stories TIP 9: keep it real WHY? Scripted or overly corporate speak is a turn off In Summary • Seek out emotive content • Use negative emotions • Don’t go overboard • Use risk and loss • Make it personal • Be brave • Find your influencers • Get their stories • Keep it real EMOTION LOSS AVERSION SOCIAL STORYTELLING
- 19. 10/9/19 19 The Role of Technology PERSONALIZATION AT SCALE • A fully self-authored experience – think Spotify dashboards and playlists • Aggregates data and curates personalized content relative to the learner • Intelligently pushes targeted content to the learners in a context-sensitive way - it knows who they are, what they want to learn, how they like to learn, where they want career to go, etc. • Easy for users to discover, consume and collaborate on training content • Enables learners to find content quickly, complete a topic quickly, or come back to their course, wherever, whenever they like ACCESSIBLE, RELEVANT CONTENT • Offers richer, more interactive content not restricted by protocols of an LMS • Converges formal and informal content, traditional and non-traditional experiences AND professional and personal learning journeys • Enables business leaders (users, managers, teams) to curate a wide variety of content types from internal and external sources • Allows L&D to mix, match, track and report on traditional content like SCORM courses and more modern experiences like videos and blog posts PROOF OF LEARNING IMPACT • A consolidated view of learning (single record across all learning) • Connects to a wide collection of tools, content types, and delivery methods • Learning connected to skills and competencies; performance • Deep analytics that can provide more information about individual employee learning impact, and the overall success of program • Enables a business to proactively find individual and organizational skill or knowledge gaps A Guide to Success In this step-by-step guide, you'll learn how to apply these three neuroscience principles of motivation – emotion, loss aversion, and social storytelling – in your own organization. http://bit.ly/Neuroscience- Learning
- 20. 10/9/19 20 Would you like to learn more about incorporating Saba learning solutions at your organization? Charlotte Hills chills@saba.com LinkedIn Carl Crisostomo Ccrisostomo@saba.com LinkedIn Contact us
- 21. 10/9/19 21 Thank you Do you have any questions?