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UNIVERSITI UTARA MALAYSIA
SEMESTER 1 SESSION 2015/2016
SADE1013
ASAS KEUSAHAWANAN /
INTRODUCTION TO ENTREPRENEURSHIP
GROUP ASSIGNMENT
LECTERUR NAME: MRS. SYAHRINA BINTI ABDULLAH
GROUP NAME: T
STUDENT’S NAME: 1. NG HOOI CHING (239779)
2. SITI NUR ATHIKAH ABD AZIZ (239077)
3. KOH MOOI YEN (240038)
4. NURDIYANA BINTI MAT SIHAT (239854)
DATE OF SUBMISSION: 19 NOVEMBER 2015

ACKNOWLEDGEMENT
In performing our assignment, we had to take the help and guideline of some respected
persons, who deserve our greatest gratitude. The completion of this assignment gives
us much Pleasure. We would like to show our gratitude Mrs. Syahrina binti Abdullah,
the lecturer of entrepreneurship subject for group T Northern University of Malaysia for
giving us a good guideline for assignment throughout numerous consultations. We
would also like to expand our deepest gratitude to all those who have directly and
indirectly guided us in writing this assignment.
In addition, we also thank to the Northern University of Malaysia for consent to include
copyrighted pictures as a part of our paper.
Many people, especially our classmates and team members itself, have made valuable
comment suggestions on this proposal which gave us an inspiration to improve our
assignment. We thank all the people for their help directly and indirectly to complete our
assignment.

TABLE OF CONTENTS
CONTENTS PAGE
Acknowledgement i
Introduction ii
TASK 1 (A)
Proactive 1
Open risk taker 2
Observant 3-5
Team oriented 5
Visionary 6-7
Outcome oriented 7-8
Open culture 8-9
Networked 9
Failure is an option 9-10
TASK 1 (B)
Open risk taker 11-12
Visionary 12
Failure is an option 12-13
Observant 13
Proactive 13-14
References
Appendix

Introduction
Entrepreneur is a person who organizes and operates a business that taking on
greater than normal financial risks. Entrepreneur are the people that is willing to bear the
risk of a new venture if there is a good chance to grab the maximum profits. Every
entrepreneur has different entrepreneurial skills and personal qualities. Entrepreneurs are
the people that brings up the economy of a country by bringing wealth to the economy.
Entrepreneurship is one of the money making industry that can earn lots of money
whether it’s in or out, entrepreneurs are also generator of the country’s economy so called
backbone of the country. Entrepreneurship helps to create more job opportunity for others
to minimize the poverty rate. Therefore, citizen within that country can live a better life.
Other than that, Entrepreneurs also help to inspire young blood to engage in the world of
business, so that more young talent can help building the economy. This world is still
waiting for more creative young entrepreneurs to create a future that is better than
yesterday. Entrepreneurs are also the one that create a beautiful country that is full of life,
meaning filling every blank space with construction project and making a town lively by
having more busy people walking around doing business. Also, Entrepreneurs helps to
form a network around the community so that people can learn from each other to improve
on each other’s idea, in order to improve the economy.

TASK 1 (A)
Proactive
Proactive is one of the characteristics of all success entrepreneur. A proactive
entrepreneur will be controlling a situation by causing something to happen rather than
responding to it after it has happened. In the West, the researcher has found that
proactive behavior consists of taking charge, aggressive the voice out idea and influence.
(Grant, Gino, and Hofmann, p. 535).
Robert Kuok is one of the entrepreneur success builds his business empires
because of his proactive personality. Robert Kuok involves in various business include
sugar, plantations, flour milling, animal feed, finance, properties, trading and freight. His
asset worth $11.2 Billion according to Forbes. He had been given a name as Asian Sugar
King and Asian Hotel King. He creates Shangri-La Hotel group and successfully enlarge
his hotel business to other 16 countries in worldwide and become Asia-Pacific’s largest
hotel group. He also an owner of Wilmar international group, one of the world’s largest
agro-processing group. Furthermore, Kerry groups in Hong Kong also belong to Robert
Kuok.
Kuok was work for Mitsubishi when the Japanese occupation of Malaysia and
Singapore and he learned Japanese in there. So, he becomes an important supplier of
basic foodstuffs. From the war, Kuok also realized heavy competition and low margins
are already made the rice trade become unattractive. Kuok starts to change his target to
the sugar trade and moved to England. England is the place he learned about the
commodities markets before he returning to Malaysia. So, this proves again Kuok is
talented in identification and exploitation of opportunities and in taking preemptory actions
against potential problem and threats. After Malaysia's independence in 1957,
relationship build by himself enabled he to build a true sugar empire and in 1959, Kuok
entered sugar refining as well and give a name as the "Sugar King," controlling as much
as 10 percent of the world's sugar supply.
Starting point of Shangri-La hotel chain was when Kuok purchases a hotel property
in Singapore. Which is built in 1971 to launching the Shangri-La brand, Kuok founded a

new company for its hotel interests, Shangri-La Hotels & Resorts, in 1982. In 1984, the
company opened its first hotel on the Chinese mainland, in Hangzhou, on the eastern
coast, becoming a pioneer in the country's virtually non-existent luxury hotel market. The
company's choice of that market also revealed its ability to plan for the long term. Rather
than simply target China's major and most well-known markets, such as Beijing and
Shanghai, Shangri-La saw potential in developing its position in lesser-known and smaller
cities. Many of these cities have populations of five million or more and represented
important industrial growth areas. In 1989, Shangri-La launched a second hotel brand in
Beijing. Called Traders, the new hotel chain gave the company a mid-range brand to a
creation of a bridge level between the four-star and five-star hotel grades and targeting
locations with no luxury hotels. Introducing Traders is for paving the way for the entry of
its Shangri-La brand. By the end of the decade, Shangri-La's portfolio had grown to 39
properties, including 17 hotels in operation or under development in China alone. Indeed,
the company's early focus on the mainland Chinese market helped shield it from the worst
of the Asian economic crisis in the half of the 1990s, from which China emerged relatively
unscathed. The company's strategy of investing in relatively unknown areas of the
mainland also had placed it in a strong position to profit from the surge in China's industrial
sector and from the country's fast-growing economy in general at the dawn of the 21st
century. Shangri-La also had begun developing its interests beyond the Asian region and
build its portfolio to more than 100 hotels in Asian-Pacific.
As a conclusion, Robert Kuok’s proactive characteristics successfully help him
become ready when something happen. From the Robert Kuok’s story, noticed that try to
prevent problems from ever arising with tackling possible failings in advance is very
important. The succeed entrepreneur always get into the habit of taking precautions and
developing fallback plans.

Open risk taker
Open risk taker is a person who have the courage to take risk based on their own decision.
This is like a genes to every successful entrepreneur in order to success. An entrepreneur
would not be success if they did not dare to make decision to make a step towards risk.
One of the successful entrepreneur who has this traits are Jack Ma (English) as known
as Ma Yun (Chinese), who is the founder and chairman of Alibaba group. People have
heard lots about Jack Ma because of his inspiring story about how he make his way to be
success. Based on what was written in Business Insider (2015), one of the action actually
shows that Jack Ma is an open risk taker. In 1995, when jack ma first discovered about
the Internet he decided to open an internet business, during this year he actually faces
hardship due to unable to find customer and get help from government.
As time passes, he still does not give up in year 1999, he then invited 17 friends
into his house to set up their own online market and name it Alibaba. Suddenly, the
internet become a hotspot and then by October 1999 Alibaba has raised to 25 million
from few company. We can conclude that Jack Ma is really an open risk taker for having
the courage to enter the internet market without having enough knowledge about IT, also
he take risk on spending time even though his market does not work out for the past year
and also there is no customer that buy their services during those year before 1999.

Observant
Observant is used to describe a person who always pay close attention or a person who
knows every single detail about something. Most entrepreneurs are required to be
observant towards the job they are doing in order to success.
One of the leader that shows this traits are Howard Schultz, 62, from New York
who is the chairman and CEO of Starbucks Corp. When Schultz was still young, his family
faces a lot financial problem after his father held a variety of job while his mother was a
receptionist. His father, then, are unable to work because his ankle was broken and so
this lead Schultz’s family to a poor condition. Schultz was determined to have a better life,
Schultz is so determined that he has earned himself an athletic scholarship to the
Northern Michigan University by performing well in sports during his high school time.
After Schultz graduated, immediately he get a place to work in a company name Xerox
Corp. Later on, Schultz was hired by a housewares company name Perstorp AB and held
the position of vice president and general manager of that company. Then, later on
Schultz went on a research about the company that bought espresso machine from his
company and discovered a coffee shop that sold fresh espresso coffees that is only
available in Seattle.
Schultz was then invited by Gerald Baldwin and Gordon Bawker to join their
company because of they were impressed by the spirit and knowledge of business that
Schultz had. Before he run the business, Schultz start idea of opening a coffee bar in
Italy, this idea came from his experience during his trip in Italy, when he was observing
the Italian’s social life. His idea was then rejected by Baldwin and Bowker as they were
not willing to expand the business. Later on, Schultz manage to bought up Starbucks after
knowing Baldwin and Bowker wanted to sold out their outlet, then Schultz start to overhaul
the company with his idea that he has during his vacation in Italy.
All people knows that Howard Schultz is a successful business man that raise the
name of Starbucks, and as a successful man for sure he would have some traits that we
may notice during his struggle. One of the trait that is shown by Schultz is that he is an
open risk taker, an open risk taker is a person who is brave and willing to take risk.

Schultz was an open risk taker because he is brave to take risk in order to become
successful. For instance, Taken from Entrepreneur (2008), Schultz once open an
espresso café and name it II Giornale(The Daily) before he fully bought up Starbucks.
During this time, he wish that he could expand his business by opening more outlet
everywhere but due to lack of funding he could not expand a lot. But, things change after
he knows that Baldwin and Bowker wanted to sell out their outlets for 3.8million dollars,
Schultz began to find investors so he can bought up Starbucks. Based on the statement,
we can conclude that Schultz is an open risk taker as he is able to show us that he dare
to take the risk to bought up Starbucks company knowing that if he fail to manage the
business he will be in debt of 3.8million dollars.
Next, on the route to become success Howard Schultz also has one of the
characteristic which is observant, a person who has the characteristic of observant tend
to pay attention to every detail. Schultz has this characteristic because he pays attention
to everything that is related to business. Schultz pay extra attention everytime when he
is onto something he interested. For instance, when he was working in Perstorp AB
company, Schultz was curious about which company that bought a lot of his company’s
espresso machine and then he start doing his investigation on this company by visiting
the company’s place in Seattle. Even when Schultz was on vacation in Italy he also
observe well around the culture of Italy. Other than that, he also make sure that he know
every detail about what’s going on inside his company but most of the time he actually
pay full attention to everything he does (Entrepreneur,2008). Based on these evidence
we can conclude that Schultz has the characteristics observant because he was able to
pay attention to every details that he face.
Besides, on the route to become a successful entrepreneur also has one of these
characteristics, which is visionary. A visionary entrepreneur has a picture in their mind, a
clear and specific vision of the future. Howard Schultz has the characteristic of visionary
because he had set the vision for his company. Starbucks’s vision is “to establish
Starbucks as the premier purveyor of the finest coffee in the world while
maintaining our uncompromising principles while we grow”. Today, Starbucks has
achieved their vision which is being a premier purveyor because Starbucks has become
one of the largest coffee companies in the food and beverages world. Starbucks now has

more than 22,500 outlets around the world and it has fulfilled the vision of
growth(GREGORY, 2015). Based on the statement, we can conclude that Howard
Schultz is a visionary entrepreneur because he has a clear idea and he has the vision of
what should be done in the future in order to improve.
Team oriented
Team oriented describes a person who are selfless. A team oriented person include
others opinion before making a decision. Also, everyone will be included no matter the
project is big or not. In team oriented, no people are superior than the others and in team
oriented everyone is on the same level. Every big company needs a team oriented people
in order to expand the company’s business. For instance, one of the company that is team
oriented will be the famous searching site Google. Google is an online web search engine
that is founded by Larry Page and Sergey Bin. Based on Huffington post (2015), Google
is a team oriented company because it need lots of people on different department, and
Google are hiring people every day and year in search for better employee that has better
conditions to improve the company performance. Everyone in the company can suggest
their idea in order to improve Google.
Other than that, Page and Bin has always been using the concept of treating the
staff good equals to having more user, they believe if you give the staff more free time
then they will start to do great stuff. Google provides their staff with every single thing a
person needs daily such as car, food, shelter, sleep and etc. Based on what the online
article wrote about Google, we can agree that the idea of Page and Bin is really all for the
sake of staff flexibility although they are the person who is earning.

Visionary
Visionary is a person who has a clear picture about what should happen or done in future
or a person can see what something could be long before it actually happens. Each
entrepreneur must have the vision to be achieved by the objectives formulated. An
entrepreneur who have the vision to have a good plan. They will set goals in either the
long term or the short term. In addition, entrepreneurs also have to know what needed to
be achieved but not all entrepreneurs have a vision at the beginning of the opening of the
firm. They will set the vision, realizing what had happened to the firm itself. This can make
it easier for them to become successful entrepreneurs as a strategic planning and high
competitiveness.
Bryan Loo is a Malaysian Entrepreneur and the master franchisor for the Chatime
brand in Malaysia. Bryan Loo grew up in Perlis, the smallest state in Malaysia. He has
been engaged in entrepreneurial activity since he was 7 years old. He was good at
drawing comic books and he started earning extra pocket money by using his drawing
skills. He drew and rented the comic books to his classmate for RM0.50. Loo studied a
degree in biotech from Monash University in Melbourne, Australia. After he graduated, he
returned to Malaysia and worked as a salesman in a biotech company for 2 years. Loo
felt unhappy, he resigned and decided to chase his dreams and start his own business.
As Loo say:” To have dreams and discover their interests in life. Young entrepreneurs
must have a clear idea of what their dreams are about. Dreams with visions should be
able to show and control them to where they want to be. It should fuel them with the
passion and fire to begin a startup business of any kind. In addition, their interests will
help them identify the kind of business that they will like to work in.
Besides that, with an aim to look for an F&B business that requires only an
automated process to control quality. Loo started doing research on the industry by
visiting different trade expos with his father in Taiwan although he had no previous
working background in the F&B industry. Then, Loo saw a gap in the beverage industry,
at that time the coffee market like Starbucks was the trend. He identifies that “There were
no real tea beverages offered to the middle-low range target market. Of course not at all
these business wasn’t smooth sailing initially and Loo was rejected by many top brands
as none of them were keen to expand their business in Malaysia. Nonetheless, he keeps

going to look for potential partners. Finally, he made contact with the director of Chatime,
Henry who had a global mindset and was willing to work with Loo to expand Chatime.
Then, Loo answered that he sold a vision when asked how he convinced the director
despite being a nobody couple of years back.
Nowadays, Chatime has expanded to more than 100 outlets all over Malaysia. It
is also the favorites bubble milk tea brand among Malaysians and Chatime has created
many wonderful memories especially among the Generation Y, which can be very
obvious in their postings with a cup of Chatime Pearl Milk Tea in their hands on Facebook
or Instagram.
Outcome oriented
Cole (1969) defines entrepreneurship as activities that bring benefits through the
development of a profit-oriented business.
Ray Kroc has its profit-oriented entrepreneur who is the former CEO of McDonalds.
He revolutionized the restaurant industry for the production of hamburgers, fries, and
shakes. To develop the operating system and delivery of advanced, he made sure that
the chips are purchased by customers in Topeka will be the same as those bought in New
York City.
In 1960, there were more than 200 channels McDonald's across the United States,
fuelled by the rapid expansion of low-cost franchise. Ray Kroc was almost loses money
when creating one of the most powerful brands all the time. Finally, he decided to use
real estate as a financial support of up to McDonald's to a profitable operation. In 1956,
Kroc set up the Franchise Realty Corporation, buying land and act as the owner of the
restaurant for franchise buyers who are interested. Through this measure, McDonald's
began to make the company profitable and successful passing off. Kroc then introduced
national advertising programs to spread quickly franchise. The company's growth was
slow in the region of origin in the early 1970s, but the spirit in her successful push to
create a global market for McDonald's.

These days, various companies are involved, including pizza, processing or selling
the toy to profit from this type of system pioneered by Ray Kroc. McDonalds Corporation
statistics show the United States are more than 33,000 McDonald's restaurants covering
119 countries. As a pioneer of the franchise McDonald's, Ray Kroc managed to show a
profit-oriented entrepreneurship in.
Open culture
Open Culture is a concept according to which knowledge should be spread freely and its
growth should come from developing, altering or enriching already existing works on the
basis of sharing and collaboration, without being restricted by rules linked to the legal
protection of intellectual property. In a context of globalization, the consequence is that
all citizens should have equal access to information.
This character can be shown on Datuk Wira (Dr) Haji Ameer Ali whom the
Chairman of GST Task Force, Malaysian Retailers Association (MRA) and Managing
Director of Mydin Mohamed Holdings Bhd. He began his banking career upon graduation
in 1980 as a Bank Officer in AmBank (formally known as Arab-Malaysian Merchant Bank)
and held a Manager position before he left banking sector to work for his family business
in 1988.
MYDIN Jalan Masjid India Kuala Lumpur was the first branch under his leadership.
With the help of his three brothers and other family members, MYDIN business has grown
to a steady pace with nine business formats ranging from its original wholesale emporium,
hypermarket, convenience shop (MyMart), mini market (MyMydin), Kedai Rakyat
1Malaysia, bazaar, mall, premium supermarket (SAM’s Groceria) and premium F&B
(SAM’s Deli). Today, MYDIN has 273 branches across Malaysia.
Datuk Wira has been a member of Malaysia Retailers Association (MRA) since
1999 and was officially appointed as Ordinary Council Member of MRA since 2010. He
has been representing MRA on retail matters in various occasions, and was appointed
Chairman of GST Task Force Committee in July 2014. The GST Task Force Committee
has been meeting and initiating discussions with Ministry of Finance (MOF), Royal
Malaysian Customs Department (RMCD) and Ministry of Domestic Trade, Co-operatives

and Consumerism (MDTCC) on GST issues pertinent to retail industry.
Networked
Networked are defined as developing and using contacts made in business for purposes
beyond the reason for the initial contact. For example, a sales representative may ask a
customer for names of others who may be interested in his product. The ability to network
is one of the most crucial skills any entrepreneur can have.
Chris Hirst are one of the successful entrepreneur who are the CEO of Grey
London. Grey London is a creative agency with advertising, digital, social, shopper,
activation & production all under one roof. Since his appointment 3 years ago the agency
has doubled insize to over 300 people and become one of the most talked about agencies
in London.
Chris Hirst is a regular commentator on business change, from Sky’s Jeff Randle
Live to Fast Company. He has a MEng from Oxford University and is a graduate of
Harvard Business School. On his day he has a well-oiled backhand and unfortunately for
him, his favorite things are red wine, chocolate and caffeine.
Failure is an option
RAMLY FOOD PROCESSING SDN BHD is a well-known Bumiputra-owned food-based
manufacturer dealing in meat-based products such as beef, chicken and seafood.
The company was founded in 1984 from a pure desire by owners, Dato' Haji Ramly
Bin Mokni and Datin Hajjah Shala Siah Binti Abdul Manap to produce halal, clean and
quality products.
Ramly Mokni is a figure who has tasted Malay entrepreneurs and success in
entrepreneurship with excellence and exemplary by Bumiputera entrepreneurs others. Its
success cannot be taken overnight, but had to overcome many challenges and obstacles.
Armed with self-confidence and perseverance and determination in his heart, he was able
to expand its business from a stall selling burgers until opening a factory for producing

meat burgers from 300 pieces per day to 30 tons of meat a day after 20 years with annual
sales are now recorded RM42 million.
From his observations while working as a butcher at a supermarket in the capital
in the early 1970s where most frozen foods are not sure greed, have triggered his idea to
produce beef burgers and sausages incurred halal food for Muslims in this country. His
nature is clearly demonstrated he was a brilliant opportunities and creative and innovative
and far-sighted. In addition, he never gave up though its business was undermined by the
community and the bank rejected the loan. However, with reserves and loans granted by
the Development Bank of Malaysia Berhad and has enabled great strides to advance its
business. At the same time has proved the role of government agencies is very important.
He also acknowledged that family support is very important to encourage
especially his wife, who has always been supportive to him and he said that its success
is the result of a strong family support. In addition, he always holds to the principle of
honesty, emphasizing the quality of goods produced, priorities and views on the items his
company's customers is never taken lightly. Any complaints and grievances by the
customer, he will definitely improve the quality of their products to meet specific customer
as soon as possible to identify the problem. This can clearly describe his management
style, which is very effective and efficient in dealing with any problems that arise. The
result of his persistence, he was awarded the Entrepreneur of the Year Award several
times.
Lastly, the company owns a processing plant located in SME Industrial Park,
Mukim Batu, Kuala Lumpur offering job opportunies in management, production to
product marketing and distribution. RAMLY is now a household name in Malaysia and
international markets.

TASK 1 (B)
Our group assignment has choose Dato' Haji Ramly Bin Mokni – The founder of RAMLY
FOOD PROCESSING SDN BHD. Hence, we also include the biography of him.
Name: Dato’ Haji Ramly Bin Mokni
Birth of place: Sekinchan, Selangor
Status: Married
 Puan Hajjah Shala Siah Bt Abdul Manap (wife)
 Siti Hazira Binti Ramly (son)
 Zura Shedy Binti Ramly (son)
 Hayu Hafiiz Binti Ramly (son)
Starting in business: 1984
Achievement: Anugerah Usahawan Terbaik Malaysia
Business status: 2 processing factory at Kawasan Perindustrian Bandar Tun Razak,
Cheras and at Taman Perindustrian IKS, Mukim Batu, Kuala Lumpur.
Open risk taker
Dato' Haji Ramly Bin Mokni are an open risk taker person. This can be shown when he
armed with self-confidence and perseverance and determination in his heart, he was able
to expand its business from a stall selling burgers until opening a factory for producing
meat burgers from 300 pieces per day to 30 tons of meat a day after 20 years with annual
sales are now recorded RM42 million.
He was a wise and potentially far opportunities and never give up even the idea
was never belittled for some and the bank is not convinced by the power of his products.
However, family support, especially his wife, who always provides encouragement to him
as a morale booster for him to succeed. He armed with his own savings and a loan

granted by the Development Bank of Malaysia Berhad has enabled great strides to
advance its business.
Visionary
Dato' Haji Ramly Bin Mokni also a visionary person. This can be shown when he figure
who has tasted Malay entrepreneurs and success in entrepreneurship with excellence
and exemplary by Bumiputera entrepreneurs others.
Although squeezed many challenges and obstacles, however, armed with high
confidence, he has been able to expand its business of producing meat burgers just 300
pieces per day to 30 tons of meat a day after 20 years in the business world. Among the
products under the brand Ramly burger is the meat and poultry, the product range
nuggets, fries, sausage and more. However, Ramli burgers products remained the best-
selling product, contributing 50 percent to its business. To ensure product quality always
at its best to meet the tastes of its customers, Ramly Microbiology Laboratory was
established. The purpose of this lab is to ensure that products are clean (from the
selection of raw materials to finished products) and safe for consumers to eat. In addition,
a complete laboratory with high-tech equipment is also served as a place of research and
product development Ramly.
Failure is an option
Dato’ Haji Ramly Bin Mokni also not missed to have a challenge as an entrepreneur. This
can be shown when the major issues facing the Haji Ramly is the issue of pig DNA in
Ramly Burger products that greatly discussed some time ago. This happens due to a blog
that displays a copy of the letter from the Department of State Health claims department
for the District Yan has found DNA of pig findings on a sample of the product Ramly
burgers there. But this has been strongly denied by Haji Ramli's also the Group Managing
Director of the Company set aside. In an open letter dated December 1, 2011, he claimed
that this issue is a blatant attempt to sabotage its 100% owned by his family who are
Muslims, with almost 1,000 employees of which are also Muslim. He added that the

company emphasized the question of halal and haram halal committee to ensure the halal
status of products prior to release on the market.
In addition to the issue of pig DNA, the company also faces the issue of allegedly
changed hands with non-indigenous companies. However, the matter has been denied
by senior marketing manager Ramly Mokni Sdn. Bhd., Siti Let Ramly. Siti It's also the son
of Haji Ramly said that the holding company has never sold to any party and still remain
in the hands of its founder, bin Haji Ramly Mokni. However, rumors that talked about the
wind did not affect the Group's business Ramly even the demand for its products
continues to increase year after year.
Observant
From his observations while working as a butcher at a supermarket in the capital in the
early 1970s where most frozen foods are not sure greed, have triggered his idea to
produce beef burgers and sausages incurred halal food for Muslims in this country. This
has shown that he was a good observant. His nature is clearly demonstrated he was a
brilliant opportunities and creative and innovative and far-sighted. In addition, he never
gave up though its business was undermined by the community and the bank rejected
the loan. However, with reserves and loans granted by the Development Bank of Malaysia
Berhad and has enabled great strides to advance its business. At the same time has
proved the role of government agencies is very important.
Proactive
Looking at the success achieved by Haji Ramly, there must be a secret or strategy is
holding prominent businessman. Haji Ramli's always adhere to the principle of honesty,
and emphasizing quality products. In addition, he will never take any views expressed by
the customers of his company's product. Any complaints and customer dissatisfaction will
certainly be entertained by his best, but he will improve the quality of their products to
meet the customer in immediately to find out the problems that arise. He described the
action taken he was not a quick-react to things and even trivial tackle the problem

effectively and efficiently. The result of his hard work for almost 30 years has earned him
medals awarded which carries the title Dato 'in December 2009 from the Sultan of
Selangor's birthday and several times dianobatkan Best Entrepreneur Award.

REFERENCES
GREGORY, L. (2015, SEPT 10). Starbucks Coffee’s Vision Statement & Mission
Statement.Retrieved from Panmore Institute:http://panmore.com/starbucks-coffee-
vision-statement-mission-statement
How Jack Ma Went From Being A Poor School Teacher To Turning Alibaba Into A $168
Billion Behemoth - Business Insider. (2014, May 7). Retrieved from
http://www.businessinsider.my/jack-ma-founder-alibaba-2014-
5/?_ga=1.147625073.719794915.1444917808#48Qyx5oD02tAqBUp.97
Majalah Niaga Online (2012). Retrieved from www.majalahniaga.com/event/majalah-
niaga-edisi-ke-25
Howard Schultz. (2008, October 9). Retrieved from
http://www.entrepreneur.com/article/197692
Peck, E. (n.d.). Here Are Google's Secrets To Treating Workers Well. Retrieved from
http://www.huffingtonpost.com/2015/04/07/googles-people-chief_n_7018028.html
Usahawan yang Berjaya (2015, October 10). Retrieved from
http://lailahashim.blogspot.my/p/usahawan-berjaya.html?m=1
http://hbohsien0910.blogspot.my/2015/10/usahawan-yang-berjaya.html?m=1
http://www.usahawan.com/tokoh-perniagaan/kisah-benar-jutawan-burger.html
https://kirksidbiz.wordpress.com/fp701/case-study/profil-usahawan/biodata

APPENDIX
Students must answer both TASKS.
TASK 1
The objective of this assignment is to provide an understanding and importance of the
enhancement of entrepreneurial skills and personal qualities with supportive evidence by
linking to successful entrepreneurs in Malaysia and the world. In addition, this assignment
will enable a student to identify and analyze embodied entrepreneurial skill by
entrepreneurs. Therefore, students are required to explain relevant entrepreneurial traits
and analyze through application on successful entrepreneurs.
a) Students are required to identify and describe the entrepreneurial traits that highly
needed and applied to operate the business by the entrepreneurs. Based on the traits
provided below, explain each trait with a relevant example(s) in the business
perspective. [Must use different entrepreneur as an example for each trait. (At
least one example)]
You must include the following traits:
Networke
d
Open risk
taker
Observant
Visionary
Failure is
an option
Open
culture
Outcome
oriented
Team
oriented
Proactive

b) Write a brief biography of one successful entrepreneur of your choice in your own
words. Then, explain how he or she demonstrates ANY FIVE (5) entrepreneurial traits
that highlighted in the QUESTION (A) and how this assists them to be successful in
their venture.
 Choose any successful entrepreneur who involved in any industry. For
example, you may refer to http://www.forbes.com/billionaires/
Task 2
Students are required to transfer their written assignment to online material (blog) to reach
global netizen’s input, comment, recommendation and each other. In addition, students
are given freedom to post any relevant material pertaining entrepreneurship to escalate
their blog traffic and connectedness. Students are highly encouraged to use free online
blog packages to fulfil this task. For instance:
Free blog publishing Tools
i. https://www.blogger.com/
ii. https://wordpress.com/
iii. http://www.squarespace.com/tour/bloggers/
iv. http://www.createblog.com/
v. https://www.tumblr.com/login?redirect_to=%2Fnew%2Fblog
Example:
i. http://mathijl.blogspot.com/
ii. http://malaysiafinance.blogspot.com/
iii. https://kosmostestpress.wordpress.com/
iv. http://utkarsh10.tumblr.com/
Tutorial Links
i. https://www.youtube.com/watch?v=J__39eioBNw&hd=1
ii. http://weblogs.about.com/od/creatingablog/ss/BloggerTutorial.htm
iii. https://www.udemy.com/how-to-create-your-free-blogs-with-bloggercom-
beginners/
iv. https://learn.wordpress.com/

Appendix I - Flowchart of Assignment Submission
10th Week
Submit printed version
of assignment
8th Week
Online Material
Publish in the blog
Yes
7th Week
Submit softcopy through
learning.uum.edu.my to
check similarity
index(plagiarism)
6th Week
3rd meeting – Editing and
proofreading.
5th Week
2nd meeting - Collecting
delegated task (written part
by each group members)
3rd Week
1st meeting - Task delegation
by group leader
(Refer Appendix iii: Fill up
Meeting/discussion Log)
2nd / 3rd Week
Submit Group Assignment
Member`s Details
2nd Week
Formation of FGroup
AssignmentF
Members list)
Formation of
1st Week
Distribution of Assignment
guideline by Lecturer
No 4th meeting -
Edit and proofread again
to comply similarity index

Notes- Flowchart
1st week – Assignment distributed to the students.
2nd / 3rd week – If any student fails to join any group, will be given “0” for assignment.
If any group fails to submit group members list, 50% of marks will be
deducted from the total score.
6th week – Students are required to edit their assignment report according to provided
guideline and proofread before submission to ensure quality of written
assignment. Students are encouraged to use free grammar and spell
checkers to ease the editing process such as-
i. http://www.gingersoftware.com/grammarcheck#.VOF3r-aUfhA
ii. http://www.reverso.net/spell-checker/english-spelling-grammar/
iii. http://www.grammarcheck.net/editor/
iv. https://www.grammarly.com/
7th week - Softcopy of assignment needs to be uploaded through “turnitin
assignment” learning.uum.edu.my account that will be created by
instructor/lecturer. Uploaded assignment required to comply Similarity
Index (plagiarism) which is not more than 30%.
8th week – Full assignment need to be transferred in the form of online material through
a blog as one entry or multiple entries.
10th week – Printed version of assignment must be submitted by a group leader. Cover
page colour:
Group T - Green
Group G– Blue

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