SAIL 2015
1 Week, >1.5M Visitors, 300K/Day
Largest public sailing event in the World
Mix of Commuters /
Tourists / Visitors
Main Route: ~ 6Km
ORGANIZERS’
GOAL:
Real-time crowd
monitoring
How many people are in
my area?
What kind of people are
these?
Where do they come from?
Which routes do they use?
How long do they stay in
my area and for what
purpose?
What are travel times on
these routes?
What measures can I apply
to manage the crowd?
What is the effect of such
measures?
SAIL Crowd 

Monitoring Dashboard
Cameras count
pedestrians (2 ways)
Wifi sensors follow
Smartphones from
sensor to sensor
Some visitors are
equipped with GPS
trackers
Social Media data (social-media activity by area, properties of visitors)
Moreover…
- Camera verification in
location with high
expected crowd
- Aerial pictures
Mark HĂźnneman, Serge Hoogendoorn, Winnie Daamen
Dorine Duives, Yufei Yuan, Stefano Bocconi, Christiaan Titos Bolivar
SAIL 2015
8 Cameras
Count heads@Location
High Precision,
No Semantics
Low Density
0
2000
4000
6000
8000
10000
12000
6 11 16
In Out Total
SAIL 2015
20 WiFI
Fixed Position
No Semantics
Low Density
Count Devices@Location
SAIL 2015
100 GPS
Random
Distribution,
Precise Semantics
(Demographic,
Usage Role)
Low Density
Track Route
Social Glass
Real-time Analytics
Crowd Dashboard
Flow and route choice
Densities (#/m2)
Speeds and durations
Geo-location mapping
Visitors demographics
City role
SAIL 2015
Research Goal:
Analysis and validation of mobility patterns as observed from social data
Social Media
Count Users,
Track Routes
Biased Distribution
Inferred Semantics
(Demographic, Usage
Role, Topic,
Sentiment)
Higher Density
SocialMedia Vs. WiFi Vs. CameraSocial Media
Camera
WiFi
SocialMedia Vs. GPS
Research Goal:
Analysis and validation of mobility patterns as observed from
social data
Residents Foreign Tourists Dutch TouristsInstagram. Geo-located posts related to SAIL 2015
Social Media Activities
Druk
Vol
Gedrang
Bomvol
Boordevol
Afgeladen
Volgepakt
Crowded
Busy
Jam
Jam-packed
ForeignTouristsResidents
Instagram. Geo-located posts related to SAIL 2015
“Crowdedness"

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SAIL 2015 Crowdmanagement Experiment. Pitch slides