sales and distribution of a profile
- 1. SALES AND DISTRIBUTION PRODUCT- DETERGENT BY ANGELA DAS IPSITA BISWAS PAPIYA SAHA RIYA BHATTACHARYA ROSHNI MAITI SURAPRAKASH GHOSH
- 2. COMPANY PROFILE India’s largest FMCG company Formerly known as Hindustan Lever Ltd. Renamed as Hindustan Unilever Ltd. in 2007 Market leader in Indian consumer product Having 20 consumer product categories 35 major Indian brands
- 3. PRODUCT PROFILE Oldest detergent powder in India Previously positioned on the clean proposition of washes whitest Present communication platform- “daag achcha hai”
- 4. GENERAL DISTRIBUTION BY HUL Caters 7million distinct outlets across India & 59% are in rural India. In Kolkata, HUL covers the consumers through C & F agents and distributors. M/S Mitra Logistics Pvt. Ltd. - C & F agent – supplies goods to stockiests. Stockiests – U1 & U2 In Kolkata – 7 U1 & 5 U2 stockiests. Stockiests- distribute to retailers. Retailers provide to consumers.
- 5. Distribution channels of Surf Excel
- 6. RECOMMENDATION FOR IMPROVED DISTRIBUTION STRATEGY HUL can open speciality store - brands available under one roof. Distribution by installing computer software.
- 7. THANK YOU