Sales And Marketing Alignment PowerPoint Presentation Slides
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The document addresses the challenges and solutions for aligning sales and marketing teams, emphasizing the importance of executive agreement, effective communication, and shared goals. Best practices include the use of technology, collaborative content creation, and regular meetings to foster teamwork. Additionally, it discusses the need for analytics to understand content effectiveness and customizable content to enhance sales conversations.
Sales And Marketing Alignment PowerPoint Presentation Slides
- 2. 2 Content Current Scenario for Sales & Marketing Alignment Industry Best Practices for Alignment Sales-marketing Alignment Tactics Challenges in Sales & Marketing Alignment Tips for Marketing & Sales Alignment Solution to Overcome Challenges Sales-marketing Performance Dashboard
- 3. Current Scenario for Sales & Marketing Alignment 3 18% 18% 26% 32% 45% 50% 53% 46% 15% 17% 12% 8% 12% 11% 7% 7% 0% 20% 40% 60% 80% 100% Individual Contributor Manager VP/Director C-level Executive (CEO, CMO) Tightly Aligned(Sales and Marketing SLA) Generally Aligned Rarely Aligned Misaligned
- 4. Shout it from the C-suite › The very first step is an executive agreement › In order to align the sales and marketing team it is important to make sure that the goal comes from the high level within the company Create “Pushy” Content › Content marketing’s role is to push potential customers further down the sales funnel before a salesperson even contacts them › Marketing teams can create great case studies, testimonials and vertical-based marketing e-mails to help potential customers get further along the sales funnel Rethink Lead Generation › Lead generation suffers when sales and marketing aren’t aligned, often resulting in a “spray and pray” strategy that leads to time wastage › There should be a complete process that needs to be in place where prospects come in from marketing, marketing attracts them to the product or service, and then hands them off to sales Tie ROI to Marketing › With a properly aligned marketing and sales alliance, marketing gets a great help in reporting ROI › To track ROI consider KPIs such as “deals influenced” or “deals sourced” to connect specific marketing materials straight to bottom-line results Industry Best practices for Alignment 4
- 5. Sales-Marketing Alignment Tactics 5 Better Use of Technology › Get the right tools in place › The less friction you can place on the sales team, the more likely they will be engaged › Add text here Collaborative Content Creation › Demonstrate the benefits of inbound marketing investments by getting members of the sales and marketing team to work on a content project together › By creating landing pages or bottom-of-funnel content together, marketers and salespeople can learn more about the challenges their prospects face, and deliver a quick win for the two teams Scheduled Time for Meetings › For building a relationship between sales & marketing team it is vital to accelerate the process by setting up weekly meetings › Add text here Shared Goals › There must be some sort of shared goal in order to encourage collaboration › Set up a Service Level Agreement (SLA) between Sales and Marketing, Alignment can start with discussion on the role each department plays to reach the common goal Using the Buyer’s Journey › Create shared target persona profiles and lead definitions so that both marketing and sales team members know exactly who they’re targeting and understand how to properly communicate and reach them › Add text here
- 6. Tips for Marketing & Sales Alignment 6 Make it Easy to Collaborate › The first step in aligning your sales and marketing teams is to make the collaboration easy › To make sure that communication is streamlined between these two departments, all resources and materials should be in a place accessible to all Create Aligned Terminology and Processes › Creating a collective set of definitions will help clear up communication issues between the groups and minimize misunderstandings › Set up a Service Level Agreement (SLA) between Sales and Marketing, Alignment can start with discussion on the role each department plays to reach the common goal Spend Quality Time Together › Creating opportunities for personal connection between sales and marketing departments allows them to build meaningful relationships and understand each other’s point of view › It’s important for sales and marketing teams to know that they are not in competition with one another, but that they are working towards a common goal Create Common Marketing Goals › Aligning the goals of marketing and sales teams starts with connecting the data that they analyze › For Marketing goals, the two departments must work to sync-up their end game Enhance Communication Between Teams › Major reason of misalignment between marketers and sales professionals is a lack of regular and effective communication › Consider setting regular meetings to review lead generation success, encourage sharing of constructive feedback between sales and marketing teams, and work together to establish a better rapport with high-potential leads through an optimized sales funnel strategy
- 7. Challenges in Sales & Marketing Alignment 7 Marketing POV Solution Checklist Sales POV There is no way of knowing what outdated collateral is being shared by sales reps ✓ More automated data updates for collateral Marketing content available is out of date & irrelevant ✓ Quality control of versions shared/updated There is no visibility into what marketing content is resonating with prospects and what isn’t. ✓ Analytics that show content conversion rates Marketing creates plenty of content but its not useful ✓ Customizable content for specific sales conversations Too many requests from sales reps for collateral takes away all the time ✓ Customizable content for specific sales conversations Marketing is too slow in meeting my needs for receiving collateral ✓ Streamlined process for updating/customizing presentations Its difficult to find out what content sales reps A re sharing and what they consider to be most successful ✓ Analytics that show content conversion rates Do not have an idea whether the content shared with the prospects is received positively or not ✓ Customizable content for specific sales conversations
- 8. Solution to Overcome Challenges 8 Analytics that Show Content Conversion Rates › Having rich analytics that allow you to see how content is being used, for how long it is being consumed, and who it is being viewed by › It also saves marketing time when considering what content to make more of and what to stop producing Customizable Content for Specific Sales Conversations › Customizable content will allow sales teams to personalize their sales conversations and emails, making them more versatile and effective › Marketing can focus on creating more quality content rather than tweaking old content for every sales meeting More Automated Data Updates for Collateral › Marketing knows that the most updated versions are being used with correct data, giving them peace of mind and more time for other marketing activities › Add text here Quality Control of Versions Shared/Updated › When the branding and messaging of content can be controlled by marketing, the company’s credibility is not in danger › Marketing always knows that the content in circulation is the right version Streamlined Process for Updating/Customizing Presentations › When a formal process is in place to create and update sales collateral, there are no surprises for marketing to put out › Sales reps always have collateral on time, and aren’t forced to create their own content.
- 9. Sales-Marketing Performance Dashboard 9 Landing Pages Last Month Metric Last Month % Views 832 0% Submissions 119 + 7% Conversion % 3.42% + 2% Contacts 270 + 10% CTAS Last Month Metric Last Month Page CTA views 687 Page CTA clicks 335 Page CTA CTR 587 Sales and marketing funnel Last month 773700 207 130 900 90.5 % 29.5 % 62.6 % 680.1 % Visits Leads MQL SQL Cust Contact-to-Cust Last Month 9.4k +12% Deals Won Amount Last Month $1 +66% Deals Last Month 968 +9% 614 +8% Visitor-To-Contact Last Month 9.2k +10% Contact-to-MQL Last Month 177 +2% Contact-to-SQL Last Month
- 10. Sales & Marketing Alignment Icons Slide 10
- 11. 11 About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many
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- 19. Quotes 19 Never Give Up. Today Is Hard, Tomorrow Is Worse, But The Day After Tomorrow Will Be Sunshine …Jack ma
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