Sales final ppt
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This document outlines a business plan for Smart Furniture, a company that produces foldable furniture. It targets high-income groups in major Indian cities like Mumbai, Delhi, Bangalore, and Chennai. The plan discusses the product, target market and demographics, a SWOT analysis, sales and advertising processes, budgets, and key factors for success.
Sales final ppt
- 2. Introduction to Smart-Furniture http://www.youtube.com/watch?v=0wmp EobdDRs&feature=youtu.be
- 3. Product - Smart-Furniture Foldable furniture Easy maintenance Convenient Occupies less space http://www.youtube.com/watch?v=kXBUqd e8m9c
- 4. Target market Country : India Mainly Metropolitan cities Mumbai, Delhi, Bangalore & Chennai High income group population to be targeted residing in condominiums
- 5. Target market Cities Total population Number of Condominiums Mumbai 12 million approx 420000 approx Delhi 16 million approx 400000 approx Bangalore 8 million approx 200000 approx Chennai 4 million approx 180000 approx
- 6. SWOT analysis Strengths Exclusive to India Easy maintenance Large population to target Customized segment Limited competition
- 7. SWOT analysis Weaknesses Unfamiliar product/concept Huge initial investment
- 8. SWOT analysis Opportunities Growing economy First mover advantage Huge market to cater Low cost of production Expansion to other cities in future
- 9. SWOT analysis Threats New entrance of substitutes
- 11. Sales process Assembling plant : Mumbai One showroom each in the four metropolitan cities Contact high end interior designers and architects Standardized furniture as well as customized furniture as per the customers needs
- 12. Advertising plan Magazines Television Billboards in major cities Point of purchase display Collaboration with architects and developers
- 13. Budget Based on estimated 1.2 Million apartments and condos in 4 metro cities Targeting 10% of population which is approx 120,000 Apartment with average sales of $2000 in each Apartment.
- 14. Estimated budget Expenditure In millions Income In millions Cost of goods sold $ 180.00 Sales $ 240.00 Gross profit $ 60.00 Adm. Expense $ 2.40 Advertising expense $ 9.60 Selling & dist. Exp $ 7.20 NPBT $ 40.80 NPAT $ 30.60 TOTAL $ 240.00 TOTAL $ 240.00
- 15. Success factor Innovative Need for the product in the market Response and increasing demands from the customers Collaborations with well established and high end architects