The document provides 12 tips for improving sales techniques. The tips advise salespeople to: 1) show customers the problems their current situation and explain how the product/service will solve them; 2) justify the value of the product based on its benefits; 3) emphasize the limited time offer to encourage immediate action; 4) assure customers there is no risk to purchasing; 5) reiterate the deal benefits to affirm the customer's decision; and 6) focus on top customers and understand their needs. The tips also suggest letting customers convince themselves of the need rather than pressuring them to buy.