Sales Process
Having a defined sales process
will enable you to:
  Define current behavioral strengths
and weaknesses
Having a defined sales process
will enable you to:
  Define current behavioral strengths
and weaknesses
 Chunk down improvements
Having a defined sales process
will enable you to:
  Define current behavioral strengths
and weaknesses
 Chunk down improvements
 Coach more performance and
improvement more effectively
Outcome Focus
 PDA your meetings
Outcome Focus
 PDA your meetings
 Additional outcomes increase
productivity
Outcome Focus
 PDA your meetings
 Additional outcomes increase
productivity
 Test the quality of meetings
Credible Reason
  Salespeople are generally not lazy
Credible Reason
  Salespeople are generally not lazy
 Customer’s reasons vs. Your
reasons
Credible Reason
  Salespeople are generally not lazy
 Customer’s reasons vs. Your
reasons
 Problems your prospects are facing
Build Rapport and Credibility
 Deliberate strategies
Build Rapport and Credibility
 Deliberate strategies
 Leverage social
Build Rapport and Credibility
 Deliberate strategies
 Leverage social
 “Experts” get paid more than
“friends”
Explore and Listen
 Seek to understand before seeking
to be understood (convey)
Explore and Listen
 Seek to understand before seeking
to be understood (convey)
 Ability to persuade correlated to
depth of understanding
Explore and Listen
 Seek to understand before seeking
to be understood (convey)
 Ability to persuade correlated to
depth of understanding
 Prove you “listened”
Gain Permission
 Just because I have a problem...
Gain Permission
 Just because I have a problem...
 Do you really deserve to sell me
something?
Gain Permission
 Just because I have a problem...
 Do you really deserve to sell me
something?
 Stop selling to people who aren’t
ready to buy
Offer Solutions
 “From” is more important than “To”
Offer Solutions
 “From” is more important than “To”
 Develop a headline
Offer Solutions
 “From” is more important than “To”
 Develop a headline
 Experiences beat words
Ask for Outcomes
 Don’t make the big mistake!
Ask for Outcomes
 Don’t make the big mistake!
 Know your strategy
Ask for Outcomes
 Don’t make the big mistake!
 Know your strategy
 Role play “live” deals
Handle Objections
 Remove the emotions
Handle Objections
 Remove the emotions
 Develop a list
Handle Objections
 Remove the emotions
 Develop a list
 Test the credibility of responses
Next Steps
 Plan before the meeting
Next Steps
 Plan before the meeting
 Develop a list
Next Steps
 Plan before the meeting
 Develop a list
 Easier when you’re face-to-face
Having a defined sales process
will enable you to:
  Define current behavioral strengths
and weaknesses
 Chunk down improvements
 Coach more performance and
improvement more effectively
Suggestions on next steps
 Reflect on your personal strengths
and weaknesses
 Review the free video with your
team and discuss
 Place it where you can see it
everyday and review/ discuss deals
using the process
Sales Process

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Sales Process