Salesforce is introducing a new product called BigObjects that allows building apps on the Force.com platform to store and query extremely large datasets using Apache Phoenix and Apache HBase. BigObjects provides a familiar Force.com-like development model to scale to hundreds of billions of records. Key challenges addressed include enabling stable query performance independent of data size, resilient querying with full SOQL power, high throughput data loading, and ensuring efficient resource usage of the Apache Phoenix client in a multitenant environment through techniques like connection pooling and performance testing.