Sample Presentation Final
- 1. Taking Your Business to the Next Level of Marketing Communications Sample Presentation February, 2010
- 2. Understanding Your Business It’s not about us , it’s about YOU and YOUR business objectives Bringing these competencies to the conversation: National leadership in interactive marketing services Continually expanding and evolving solution suite Client driven, custom solutions High integrity, relationship based, solution process Intimate knowledge of healthcare and development purposes Knowledge and experience building constituent loyalty
- 3. Client Scenario Strong, trustful relationship has been developed Initial overview has been presented to client Client is relatively unsophisticated direct marketer Client has fairly robust database including donor giving histories Client needs have been expressed as they know them to be Client thinks volume of mail and timing are primary determinants of new donor acquisition success Client has budget to support direct marketing recommendations Client asked for specific solutions to grow donor base through direct marketing Meeting is with key decision-makers, not gate-keepers We have exactly 10 minutes to present solutions
- 4. Synchronize donor data available from multiple sources and touch points Expand and refine knowledge of donor characteristics Target highest probability individuals Personalize messaging Link decisions and costs to return on investment
- 5. Must provide ability to manage, analyze and visualize campaigns, with results that are straight-forward and agile Must manage and monitor donor retention, upgrade and acquisition Must manage and grow donor relationships over time
- 6. Improve timeliness and quality of decision-making Improve consistency of messaging throughout multi-channel initiatives Improve productivity and operational efficiency Improve prospect targeting Reduce waste Realize growth, increased loyalty through value recognition Improve communication by enriching existing data Increase return on investment
- 7. Data Integration Linking multi-sourced donor data to get a complete view of donors Leverages superior knowledge based technology that builds accuracy and deliverability to the appropriate contact Analytics Who are your donors? What do they look like? Likely high contributors Segment donor behavior Managing these relationships through segmentation Contact Suppression Eliminating non-profitable responders Comply with legislative and industry privacy guidelines Data Enrichment Demographics Psychographics Hospital Information
- 8. Communications across all channels: Email Web Mobile and social media Complete direct programs User-friendly campaign management solutions and tools: Work with clients legacy systems to ensure smooth transition Flexibility to change campaigns as needed Develop knowledge that will enable reporting and tracking activity that will directly impact donations You know exactly what marketing activities to budget your time and resources for
- 9. It’s not about us, it’s about YOU and your business objectives We are a national leader in interactive marketing services for over 20 years Our solution suite continues to expand and evolve as business objectives become more complex We are not restricted to a specific set of products. We provide custom solutions to our clients with a relationship-based, solution-oriented process We understand healthcare We know how to build loyalty through better communication based on a better understanding of donors