Sample Web Performance Report
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The website saw an increase in visitors and pageviews over the previous month. Top traffic sources were organic search, direct visits, and referrals. Most popular pages were the home, alterations, and locations pages. The report recommended adding fresh content, quick links, and a monthly newsletter to sustain traffic and increase engagement. Monitoring keywords and optimizing pages could improve bounce rates from search traffic.
Sample Web Performance Report
- 1. 01 August - 31-August 2009 Performance Indica Alter-It Website Performance Report Google Analytics resu Issues Analysis Recommendation Date The website shows an The website's content is updated and To sustain such visits and increase more there should be a increase of 97 total has generated more interest to its continuous effort to add fresh content monthly. Looking at the visitors since the previous viewers. design, placing of Quick Links in the form of banners situated month thus excalating an in 1 or 2 pages of the site can be useful to attract attention for additional 596 total 1st time visitors, satisying a curiosity or answering a query they pageviews. The visitors might have when visiting the website. "time on-site" has fairly A Subscribe to a monthly newsletter or a Special Services increased as well. Email campaign can be set-up to sustain the returning visitors
- 2. increase of 97 total has generated more interest to its continuous effort to add fresh content monthly. Looking at the visitors since the previous viewers. design, placing of Quick Links in the form of banners situated month thus excalating an in 1 or 2 pages of the site can be useful to attract attention for additional 596 total 1st time visitors, satisying a curiosity or answering a query they pageviews. The visitors might have when visiting the website. "time on-site" has fairly A Subscribe to a monthly newsletter or a Special Services increased as well. Email campaign can be set-up to sustain the returning visitors VISITORS of the website. An RSS Feed can also be included. Out of the 1828 visitors Unique visitors are more valuable than this month, 191 are returning visitors of the site as it shows Aug-09 absolute 'unique' visitors - a wider 'market reach' generating an 85.94% yield rate. The website's bounce rate Bounce rates should be monitored not Optimize website by adding more content that is both fresh and has fairly increased to increase every month. informative that way viewers of the site - may it be returning or new, interact or be satisfied and later on make an action. The recommendation above can answer this issue. It is related to the factors affecting visitor trends and source of traffic.
- 4. All visits to the Alter-It The top traffic sources are from google Since search engines plays a vital role in your traffic sources, I website came from 48 (organic) - 1,366 visits; direct - 155 suggest there should be a monthly tracking of relevant sources and mediums. visits and a directory listing (referral keywords. These keywords must be checked for consistencies site) - 45 visits. Out of all the sources, as to its over-all rank in all search engines. It would also be the Alter-It traffic comes primarily from wise to 'refresh' the set of keywords to replace lower ranking Search Engines using vital keywords ones if ever the need arises. See the list of keywords on the related to the website. left for reference. TRAFFIC SOURCES Search engines generated The 836 keywords used to search for 1,441 visits (out of 1,828) the Alter-It website are random using 836 keywords keywords generated by each user. Aug-09 These keywords however are not solely relevant to Alter-it's products and services. That is why even though there is high volume of visits coming from this source, the bounce rate or 'exits' shows high percentage as well. This only means that not all visits define the sites over-all performance but the kind of visitors it has.
- 5. These keywords however are not solely TRAFFIC relevant to Alter-it's products and services. That is why even though there is high volume of visits coming from this source, the bounce rate or 'exits' shows high percentage as well. This only means that not all visits define the sites over-all performance but the kind of visitors it has.
- 7. The top 5 landing pages came from the home page with 886 entrances (172 Based on the figures, one can tell that all visitors of the website Visits vs Bounces: All bounces), Alterations Page with 422 is already interested in Alter-It services and products. Looking 1,828 visits to the Alter-It entrances (164 bounces); Location at the navigation trend, the most popular or visited pages are website entered the site Page with 82 entrances (34 bounces);that of the Alter-It location as well. Since there is that interest through 32 pages. Melbourne Central with 60 entrances first-hand, a good tactic would be to be able to 'sustain' that (30 bounces) and Services Page with interest. One tool can be 'serving the information' directly to its CONTENT 47 entrances (32 bounces) visitors by sending monthly updates about the services and new product offerings via sending thru email, and RSS feeds. Aug-09 The top 5 exit pages came from the There can also be a 'News Room' page set-up in the website. home page with 320 exits (1,159 The enquiry form can also be adjusted to include a tick-box Exits vs. Pageviews: All pageviews), Alterations Page with 285 option for subscriptions. 1,828 visits to the Alter-It exits (625 pageviews); Locations Page Another indirect way of gathering client emails is by doing on- website exited through 32 site promotion by having sign-up forms on each branch with 202 exits (970 pageviews); pages but generated locations. This will also extend the market reach because of Services Page with 187 exits (828 6,298 Pageviews. 1st-time visitors, once they start visiting the website. pageviews); and Special Offers Page with 102 exits (512 pageviews). Date: Visitors: Bounce Rate: 1-Aug 45 ##### 2-Aug 46 ##### 3-Aug 60 ##### VISITORS DATA 4-Aug 51 ##### 5-Aug 51 ##### 6-Aug 61 ##### 7-Aug 56 ##### 8-Aug 50 ##### 9-Aug 36 ##### 10-Aug 70 ##### 11-Aug 58 ##### 12-Aug 49 ##### 13-Aug 60 ##### 14-Aug 64 #####
- 8. 15-Aug 50 ##### 16-Aug 41 ##### 17-Aug 60 ##### 18-Aug 60 ##### 19-Aug 71 ##### 20-Aug 61 ##### 21-Aug 65 ##### 22-Aug 46 ##### 23-Aug 46 ##### 24-Aug 72 ##### 25-Aug 60 ##### 26-Aug 58 ##### 27-Aug 61 ##### 28-Aug 61 ##### 29-Aug 46 ##### 30-Aug 47 ##### 31-Aug 76 ##### Average: 56 ##### ALL TRAFFIC SOURCES
- 9. ALL TRA Page Page Unique Views Time on Page Bounc Exits POPULAR PAGES Home Page 1159 906 0:41 19% 28% Alterations 625 456 1:15 39% 46% Where to Find Us 970 654 0:42 41% 21% Melbourne Central 218 183 0:54 50% 45% Services 828 582 0:51 56% 23% Dressmaking 144 107 1:03 50% 32% South Melbourne 108 87 0:36 65% 53% Richmond 94 83 1:03 48% 50% Highpoint 94 78 1:25 78% 45% Special Offers 512 410 0:36 68% 20%
- 11. Performance Indicator : Google Analytics results