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Sample
What Is a Sample?
A sample refers to a smaller, manageable
version of a larger group. It is a subset
containing the characteristics of a
larger population. Samples are used in
statistical testing when population sizes are
too large for the test to include all possible
members or observations. A sample should
represent the population as a whole and not
reflect any bias toward a specific attribute.
• Using samples allows researchers to
conduct their studies easily and in a timely
fashion.
• In order to achieve an unbiased sample, the
selection has to be random so everyone from
the population has an equal and likely chance
of being added to the sample group.
Sampling is the process of selectingobservations
(a sample) to provide an adequate description
and deduction of the population.
Sample
It is aunit that is selected from
population
Represents the whole population
Purpose to draw theconclusion
WhySample???
Sampling Frame
Listing of population from which asample ischosen
Sampling
Population
Sample
Sampling
Frame
Sampling
Process
What you
want to
talk about
What you
actually
observe
in the
data
conclusion
sampling.pptx
sampling.pptx
sampling.pptx
sampling.pptx
All subsets of the frame are given an equal
probability.
Random number generators
Advantages:
Minimal knowledge of
population needed
Easyto analyze data
Disadvantages:
Low frequency of use
Doesnot useresearchers’expertise
Largerrisk of randomerror
Population is divided into two or more groups
called strata
Subsamples are randomly selected from each
strata
Advantages:
Assuresrepresentation of all groups i
n
sample population
Characteristics of each stratum canbe
estimated and comparisons made
Disadvantages:
Requires accurate information on
proportions of eachstratum
Stratified lists costly to prepare
Thepopulation is divided into subgroups (clusters) like
families.
Asimple random sample is taken from eachcluster
Advantages:
Canestimate characteristics of both cluster
and population
Disadvantages:
Thecost to reach an element to sample i
s
very high
Eachstage in cluster sampling introduces
sampling error—the more stagesthere
are, the more error there tends tobe
Order all units in the samplingframe
Then every nth number on the list isselected
N=Sampling Interval
Advantages:
Moderate cost; moderate usage
Simple to drawsample
Easytoverify
Disadvantages:
Periodic ordering required
Carried out in stages
Using smaller and smaller sampling units at each
stage
1
2
3
4
5
6
7
8
9
1 0
1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
1 3
1 4
1 5
P r i m a r y S e c o n d a r y
C l u s t e r s C l u s t e r s S i m p l e R a n d o m S a m p l i n g w i t h i n S e c o n d a
Advantages:
More Accurate
More Effective
Disadvantages:
Costly
Each stage in sampling introduces sampling
error—the more stages there are, the more
error there tends tobe
sampling.pptx
Theprobability of each casebeing selected from t
h
e
total population is not known.
Units of the sample are chosen on the basisof
personal judgment or convenience.
There are NOstatistical techniques for measuring
random sampling error in anon-probability sample.
A. Convenience Sampling
B.Quota Sampling
C.Judgmental Sampling (PurposiveSampling)
D.Snowball sampling
E.Self-selection sampling
Convenience sampling involves choosing respondents
at the convenience of theresearcher.
Advantages
Very low cost
Extensively used/understood
Disadvantages
Variability and bias cannot be measured or controlled
Projecting data beyond sample not justified
Restriction of Generalization.
sampling.pptx
Thepopulation is first segmented into
mutually exclusive sub-groups, just asin
stratified sampling. Researchers choose these
individuals according to specific character or
qualities.
Advantages
Usedwhen research budget is limited
Very extensively used/understood
No need for list of populationelements
Disadvantages
Variability and bias cannot be
measured/controlled
Time Consuming
Projecting data beyond sample not justified
Researcheremploys his or her own "expert”
judgment about.
Advantages
There is aassuranceof Quality response
Meet the specificobjective.
Disadvantages
Biasselection of sample mayoccur
Time consuming process.
Theresearch starts with akeyperson and
introduce the next one to becomeachain
Advantages
Low cost
Useful in specific circumstances & for locating rare
populations
Disadvantages
Not independent
Projecting data beyond sample not justified
It occurs when you allow each caseusually
individuals, to identify their desire to take part in
the research.
Advantages
More accurate
Useful in specific circumstances to serve thepurpose.
Disadvantages
More costly due toAdvertizing
Massare left
SAMPLING ERRORS
Theerrors which arise due to the useof
sampling surveysare known asthe sampling
errors.
Twotypes of samplingerrors
Biased Errors- Dueto selection of sampling
techniques; sizeof the sample.
Unbiased Errors / Random sampling errors-
Differences between the members of the
population included or not included.
Specific problem selection.
Systematic documentation of relatedresearch.
Effective details.
Effective pre testing.
Controlling methodological bias.
Selection of appropriate samplingtechniques.
Non-sampling errors refers to biasesand
mistakes in selection of sample.
CAUSES FOR NON-SAMPLING ERRORS
 Sampling operations
 Inadequate of response
 Misunderstanding the concept
 Lackof knowledge
 Concealment of the truth.
 Loaded questions
 Processing errors
 Sample size

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sampling.pptx

  • 2. What Is a Sample? A sample refers to a smaller, manageable version of a larger group. It is a subset containing the characteristics of a larger population. Samples are used in statistical testing when population sizes are too large for the test to include all possible members or observations. A sample should represent the population as a whole and not reflect any bias toward a specific attribute.
  • 3. • Using samples allows researchers to conduct their studies easily and in a timely fashion. • In order to achieve an unbiased sample, the selection has to be random so everyone from the population has an equal and likely chance of being added to the sample group.
  • 4. Sampling is the process of selectingobservations (a sample) to provide an adequate description and deduction of the population. Sample It is aunit that is selected from population Represents the whole population Purpose to draw theconclusion WhySample??? Sampling Frame Listing of population from which asample ischosen Sampling
  • 5. Population Sample Sampling Frame Sampling Process What you want to talk about What you actually observe in the data conclusion
  • 10. All subsets of the frame are given an equal probability. Random number generators
  • 11. Advantages: Minimal knowledge of population needed Easyto analyze data Disadvantages: Low frequency of use Doesnot useresearchers’expertise Largerrisk of randomerror
  • 12. Population is divided into two or more groups called strata Subsamples are randomly selected from each strata
  • 13. Advantages: Assuresrepresentation of all groups i n sample population Characteristics of each stratum canbe estimated and comparisons made Disadvantages: Requires accurate information on proportions of eachstratum Stratified lists costly to prepare
  • 14. Thepopulation is divided into subgroups (clusters) like families. Asimple random sample is taken from eachcluster
  • 15. Advantages: Canestimate characteristics of both cluster and population Disadvantages: Thecost to reach an element to sample i s very high Eachstage in cluster sampling introduces sampling error—the more stagesthere are, the more error there tends tobe
  • 16. Order all units in the samplingframe Then every nth number on the list isselected N=Sampling Interval
  • 17. Advantages: Moderate cost; moderate usage Simple to drawsample Easytoverify Disadvantages: Periodic ordering required
  • 18. Carried out in stages Using smaller and smaller sampling units at each stage 1 2 3 4 5 6 7 8 9 1 0 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 P r i m a r y S e c o n d a r y C l u s t e r s C l u s t e r s S i m p l e R a n d o m S a m p l i n g w i t h i n S e c o n d a
  • 19. Advantages: More Accurate More Effective Disadvantages: Costly Each stage in sampling introduces sampling error—the more stages there are, the more error there tends tobe
  • 21. Theprobability of each casebeing selected from t h e total population is not known. Units of the sample are chosen on the basisof personal judgment or convenience. There are NOstatistical techniques for measuring random sampling error in anon-probability sample.
  • 22. A. Convenience Sampling B.Quota Sampling C.Judgmental Sampling (PurposiveSampling) D.Snowball sampling E.Self-selection sampling
  • 23. Convenience sampling involves choosing respondents at the convenience of theresearcher. Advantages Very low cost Extensively used/understood Disadvantages Variability and bias cannot be measured or controlled Projecting data beyond sample not justified Restriction of Generalization.
  • 25. Thepopulation is first segmented into mutually exclusive sub-groups, just asin stratified sampling. Researchers choose these individuals according to specific character or qualities.
  • 26. Advantages Usedwhen research budget is limited Very extensively used/understood No need for list of populationelements Disadvantages Variability and bias cannot be measured/controlled Time Consuming Projecting data beyond sample not justified
  • 27. Researcheremploys his or her own "expert” judgment about. Advantages There is aassuranceof Quality response Meet the specificobjective. Disadvantages Biasselection of sample mayoccur Time consuming process.
  • 28. Theresearch starts with akeyperson and introduce the next one to becomeachain Advantages Low cost Useful in specific circumstances & for locating rare populations Disadvantages Not independent Projecting data beyond sample not justified
  • 29. It occurs when you allow each caseusually individuals, to identify their desire to take part in the research. Advantages More accurate Useful in specific circumstances to serve thepurpose. Disadvantages More costly due toAdvertizing Massare left
  • 31. Theerrors which arise due to the useof sampling surveysare known asthe sampling errors. Twotypes of samplingerrors Biased Errors- Dueto selection of sampling techniques; sizeof the sample. Unbiased Errors / Random sampling errors- Differences between the members of the population included or not included.
  • 32. Specific problem selection. Systematic documentation of relatedresearch. Effective details. Effective pre testing. Controlling methodological bias. Selection of appropriate samplingtechniques.
  • 33. Non-sampling errors refers to biasesand mistakes in selection of sample. CAUSES FOR NON-SAMPLING ERRORS  Sampling operations  Inadequate of response  Misunderstanding the concept  Lackof knowledge  Concealment of the truth.  Loaded questions  Processing errors  Sample size