A sample is a subset of a larger population that is used to gather information about and make inferences regarding the whole population. It should accurately represent the population's characteristics. Samples allow for studies to be conducted more easily and quickly than examining entire populations. There are different sampling methods, including random sampling which gives everyone an equal chance of being selected, stratified sampling which divides the population into groups, and cluster sampling which selects groups rather than individuals. Non-probability sampling methods like convenience sampling rely on availability rather than random selection.